Writing Training Courses London & Online
Writing courses taught by professional journalists, editors and copywriters. Whether you write for business, marketing, the web or media, our courses develop your skills through practical exercises and expert feedback. From journalism and feature writing to SEO copywriting, report writing and sub-editing — all in small groups of up to 8.
Blogging
One day Live Online Private Options
Learn to blog in our one-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to create and grow a successful blog on this practical one-day introduction course.
Covering niche and audience, idea generation, writing engaging posts, structuring for readers and search engines, SEO basics, incorporating keywords and links naturally and promoting via social media and email.
- Define your niche and identify your target audience
- Generate a consistent flow of blog ideas
- Structure and write engaging, readable posts
- Use SEO techniques to attract readers and rank
- Promote your blog via social media and email
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"Very personable, great real life examples and relatable information given. No hesitation to answer any questions, great course."
Jordon Murray
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"Very informative course feel I can take this away with me to improve parts of our current site"
Yomira
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"The day went very smoothly and I found it very informative, Piers was a great teacher!"
Adam,Rouillly
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"The trainer's teaching was at a very good pace. Gave relevant examples and was clear when answering questions. Left time for discussion which was very helpful."
Adam,Rouilly
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"Very good at explaining everything and helping link things back to our company"
Caravan Tech
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Copywriting
From £449 + VAT
Two day Live Online Private Options
Learn copywriting in our two-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Develop your copywriting skills across every platform on this expert-led two-day course.
Covering persuasive writing, idea generation and brainstorming, writing for social media, websites, email and long-form content, building a multi-channel strategy, storytelling techniques, writing great headlines and professional proofreading and editing.
- Write persuasively across different formats and channels
- Generate compelling ideas and develop them into copy
- Build an integrated multi-channel writing strategy
- Write short, punchy copy and longer-form content
- Proofread and edit copy to a professional standard
- Communications Assistant
- Communications Manager
- Communications Officer
- Content Editor
- Copywriter
- Digital Marketing Manager
- E-commerce Specialist
- Marketing Assistant
- Marketing Associate
- Marketing Executive
- Marketing Manager
- Social Media Manager
- Visit Our Careers Guide — courses related to Copywriting
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"Clear examples and feedback, with relevant and encouraging comments"
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"Inspiring excercises to aid learning! Support and Encouragement. A friendly, relaxed atmosphere -get to know one another with ample break times. Lots of hints and tips and book recommendations and anecdotes which spice up a training course :-)"
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"Engaging, enjoyed the smaller group size for discussions"
Limbs & Things
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"Really enjoyed it! Rosie is a brilliant trainer, really sharp insights and helpful tips to take away."
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"Nathan provided great examples of good and not so good copywriting - inspiring us with our own work. Excellent training exercises to get us to use this skill. Good at engaging with all of us in the group. My favourite thing about this was Nathan providing 1-2-1 advice with the group as we all worked on our copy, talking us through how to improve, what to think about etc. I did like the"
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Creative Writing For Business
From £349 + VAT
One day Live Online Private Options
Ideal for anyone who wants to bring greater creativity to their business writing. Learn effective writing techniques that make your words jump off the page.
Give your business writing skills a major boost with our Creative Writing for Business course.
Learn to craft compelling narratives, persuasive proposals, and engaging content that captivates your audience.
Boost your communication effectiveness and stand out in the competitive business landscape.
- Develop a distinctive personality and tone of voice
- Use AIDA to structure copy that drives action
- Brainstorm business stories using the MAPPED method
- Hook readers from the very first line
- Write headlines and introductions that earn clicks
- Business Intelligence Analyst
- Communications Assistant
- Communications Manager
- Communications Officer
- Content Editor
- Copywriter
- Digital Marketing Manager
- Executive Assistant
- Head of Marketing
- Marketing Assistant
- Marketing Associate
- Marketing Executive
- Marketing Manager
- Personal Assistant
- Project Manager
- Visit Our Careers Guide — courses related to Creative Writing For Business
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"Giving real life examples for me to visualise how I can implement into my work."
Enconvo
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"Discussing examples and making them relevant to our field of work. Being able to discuss the different types of writing giving the various experience and skillsets."
Enconvo UK
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"I thought the course was well structured and well presented. Patsy is an excellent communicator and really helped us engage."
Enconvo
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"Fantastic training session delivered by Patsy, she was very knowledgeable, articulate and friendly in her delivery. Beginning from the course booking till the training day everything was dealt with smoothly without any issues."
Enconvo
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"It was perfect, thank you very much. Nathan aced it."
ETSI
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Feature Writing Intro
Two day Live Online Private Options
Learn feature writing in our two-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to write compelling features for print and digital on this two-day introduction course.
Covering idea generation, research, structure and format, powerful openings, interview technique, using quotes effectively and writing with editorial authority — practical throughout with written exercises and feedback on your own work.
- Identify the defining qualities of a great feature
- Research and develop strong feature ideas
- Structure features using different formats
- Write powerful openings that hook the reader
- Use quotes and interviews to bring copy to life
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"Really interesting, inspiring and helpful with feedback."
Virgin Media
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"Thank you Piers, this was an excellent day - so informative and useful! I have learnt so many things I'm keen to put into action in my next features."
University Of Cambridge
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"Emphasis on useful tips and relevant examples rather than a lot of time getting participants to try things out - an excellent balance - and delivered in such an inspiring and positive way! Thank you."
Cambridge University
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"This was a hugely helpful, thought-provoking course. Exactly what I needed! Piers was a knowledgeable and supportive trainer."
University Of Cambridge
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"Piers was very interesting and engaging and had taken the time to look at some of our features ahead of the course."
University Of Cambridge
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Good Grammar and Punctuation
From £349 + VAT
One day Live Online Private Options
This course is ideal for anyone looking to gain confidence and improve their writing. Master the correct use of English grammar and accurate punctuation.
Good grammar is essential for effective communication.
This course will provide an excellent understanding of how English grammar works.
This will enhance your written communication skills, build your credibility, and help you convey your thoughts with clarity and precision.
- Construct clear, well-formed sentences
- Apply punctuation rules with confidence
- Build effective paragraphs that flow naturally
- Use tenses correctly and consistently
- Get apostrophes and plurals right every time
- Account Executive
- Account Manager
- Accountant
- Brand Ambassador
- Broadcast Journalist
- Business Development Manager
- Business Intelligence Analyst
- Civil Servant
- Communications Assistant
- Communications Manager
- Communications Officer
- Content Creator
- Content Editor
- Copywriter
- Digital Content Manager
- Digital Marketing Manager
- E-learning Content Developer
- E-learning Designer
- Editor in Chief
- Executive Assistant
- Feature Writer
- Finance Assistant
- Finance Director
- Finance Manager
- General Manager
- HR Director
- HR Officer
- Head of Editorial
- Head of HR
- Head of Marketing
- IT Manager
- Instructional Designer
- Journalist
- Junior Editor
- Learning Design Manager
- Learning Specialist
- Marketing Assistant
- Marketing Associate
- Marketing Executive
- Marketing Manager
- News Reporter
- News Writer
- Office Administrator
- Operations Manager
- PR Manager
- PR Officer
- Personal Assistant
- Project Manager
- Researcher
- Sales Director
- Sales Executive
- Sales Manager
- Senior Editor
- Social Media Manager
- Spokesperson
- Training Coordinator
- Visit Our Careers Guide — courses related to Good Grammar and Punctuation
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"Rosie was very knowledgeable, friendly and efficient. Worked to a schedule with plenty of rest breaks."
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"Course was very helpful and having the materials to take away was great"
London Ambulance Service
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"Rosie was super knowledgeable and listened to all our questions and examples."
Kindred
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"Great training! Really knowledgeable and engaging. I liked the structure - that we were told something and then quizzed at the end of each section."
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"Providing clear examples of points and utilising in an example to ensure you understand"
Kindred
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How to Write Effectively
From £349 + VAT
One day Live Online Private Options
Write persuasive, compelling copy that will engage your audience. Learn valuable techniques to dramatically improve your writing skills.
Enhance your writing skills to effectively convey ideas, thoughts, and information
with clarity and precision.
This course will give you the skills to write clearly and concisely making a positive impression on your colleagues and clients.
- Define a clear brief before you start writing
- Choose the right format for your message
- Write directly for your target audience
- Structure copy so readers stay with you
- Use active sentences that carry real impact
- Account Executive
- Account Manager
- Analyst
- Broadcast Journalist
- Business Development Manager
- Business Intelligence Analyst
- Civil Servant
- Communications Assistant
- Communications Manager
- Communications Officer
- Copywriter
- Digital Content Manager
- Digital Marketing Manager
- E-commerce Specialist
- E-learning Content Developer
- E-learning Designer
- Editor in Chief
- Executive Assistant
- Feature Writer
- HR Director
- HR Officer
- Head of Editorial
- Head of Marketing
- Instructional Designer
- Journalist
- Junior Editor
- Learning Design Manager
- Learning Specialist
- Marketing Assistant
- Marketing Associate
- Marketing Executive
- Marketing Manager
- News Writer
- PR Manager
- PR Officer
- Personal Assistant
- Project Manager
- Researcher
- Sales Director
- Sales Executive
- Sales Manager
- Senior Editor
- Social Media Manager
- Visit Our Careers Guide — courses related to How to Write Effectively
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"Rosie was incredible competent. She came with clear relatable examples regarding how I can improve my work and was helpful in leading me to the answers through the exercises I completed with her."
General Pharmaceutical Council
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"Patsy was a real pro and deeply knowledgeable about the fundamentals of writing effectively. Really clear explanations of concepts. I feel empowered to apply many of the tips I've learnt to my own writing."
Youth Futures Foundation
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"The interaction of the course was great, I felt skills I learnt were well explained and will be good to implement. It was great to challenge me to think creatively"
Offshore Energies UK
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"Taking the time to go through individual examples and explain how to make everything more effective"
The Romans
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"Piers was great at adapting what he was saying to the context I provided early on in the session."
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Interview Skills for Journalism
One day Live Online Private Options
Learn how to conduct interesting, informative and revealing interviews. This course is perfect for journalists, writers, marketers and researchers.
Master the techniques that will result in an interesting and revealing interview.
Learn how to prepare for an interview and how to adapt your interview style for different situations
and subjects.
Learn the skills to conduct interviews in various formats, such as in-person, over the phone
or online.
- Prepare thoroughly for any interview situation
- Build rapport and ask questions that open people up
- Use techniques that get beyond rehearsed answers
- Pull the quotes that make your story sing
- Maintain accuracy and meet ethical standards
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"The trainer was absolutely brilliant. The course was relevant, useful and challenging in all the right ways. I'll recommend it to my other colleagues, for sure!"
The Lancet
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"Small groups worked well - it was a very collaborative group and we learned from each other"
TMW Business
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"Easy to book - easy joining info- great trainers."
Sing Up Foundation
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"Piers was a wonderful teacher and I thoroughly enjoyed this course! The format was perfect, with a lot of takeaways and real life applications of the knowledge. Thank you Piers."
Ipsen
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"I was made to feel really comfortable and welcome, the joining instructions were really clear and put me at ease."
Stonegate Group
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Journalism Intro
Two day Live Online Private Options
Learn journalism on our two-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn the essential skills of journalism on this expert-led two-day introduction course.
Covering research, finding and developing stories, news and feature writing, interview techniques, conducting difficult interviews, fact-checking and avoiding legal pitfalls — suitable for aspiring journalists and those new to the role.
- Find, research and develop news stories
- Understand the difference between news and features
- Conduct effective interviews including difficult ones
- Check facts and avoid common legal pitfalls
- Write accurately and compellingly under pressure
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"Detailed and in-depth knowledge without it being overwhelming. Great balance of exercises to insights"
LDA Design
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"Thanks Piers for an extremely informative two days and for being so approachable!"
Communications Interntional Group
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"The variety of tasks was really helpful for the work I am going to be doing. I found the feedback really useful and practical. I think I have a better overview of how to write effective news and features, and really enjoyed the interview and headline tasks. Nathan was great at answering all the questions I had!"
Clarion Events
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"Tailored course to attendees, flexible with times and activities"
ActionAid
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"Great conversations, loved the small group setting, the tasks were engaging and useful, lot of constructive, actionable feedback"
HSBC
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Minute Taking
From £349 + VAT
One day Live Online Private Options
Learn minute taking in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn professional minute-taking on this practical one-day course.
Covering the minute-taker's role before, during and after meetings, preparation, shorthand and note-taking techniques, active listening while writing at pace, formal and informal minute styles, structuring and writing up notes and producing polished minutes.
- Understand the minute-taker's role and responsibilities
- Prepare effectively before any meeting
- Develop a personal shorthand and note-taking system
- Distinguish formal and informal minute styles
- Produce clear, accurate and well-structured minutes
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"Welcoming environment and centre for learning."
IISS
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"Delivering the session in a simple concise way"
FSCS
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"Tina was fantastic, She certainly gave me a lot of confidence and knowledge to move forward on minute taking. Big thank you. Made the course fun and enjoyable. Facilities, location and what's provided on the food and drink was excellent. Thank you for having me."
Financial Services Compensation Scheme
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"This was very helpful and practical tips were concise and valuable."
London Ambulance Service
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"Very comfortable environment to learn and discuss without feeling pressure. Tina was very welcoming and approachable for any questions."
Great Ormond Street Hospital
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Proofreading Intro
From £349 + VAT
One day Live Online Private Options
Learn proofreading in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn the skills to spot errors and inconsistencies in your writing, ensuring a high level of
accuracy and professionalism in your work.
This course will give you an excellent eye for grammar, punctuation, spelling, and sentence
structure, so that you write confidently and without mistakes.
- Understand the role and responsibilities of a proofreader
- Use and interpret standard proofreading marks
- Spot and correct common grammar and spelling errors
- Apply punctuation rules accurately and consistently
- Build and use a reliable proofreading checklist
- Account Executive
- Account Manager
- Analyst
- Broadcast Journalist
- Business Development Manager
- Business Intelligence Analyst
- Civil Servant
- Communications Assistant
- Communications Manager
- Communications Officer
- Content Editor
- Copywriter
- Digital Content Manager
- Digital Marketing Manager
- E-commerce Specialist
- E-learning Content Developer
- E-learning Designer
- Editor in Chief
- Executive Assistant
- Feature Writer
- HR Director
- HR Officer
- Head of Editorial
- Head of Marketing
- Instructional Designer
- Journalist
- Junior Editor
- Learning Design Manager
- Learning Specialist
- Marketing Assistant
- Marketing Associate
- Marketing Executive
- Marketing Manager
- News Writer
- PR Manager
- PR Officer
- Personal Assistant
- Project Manager
- Researcher
- Sales Director
- Sales Executive
- Sales Manager
- Senior Editor
- Social Media Manager
- Visit Our Careers Guide — courses related to Proofreading Intro
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"The course was just me and another attendee, but Piers made the course interesting and fun. The resources and slide deck were really informative and easy to follow. He answered all our questions and provided really helpful feedback. Would highly recommend this course for anyone that works with copy or is interested in learning more about grammar and spotting mistakes."
BearingNet
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"The venue was central and easy to get to. The lunch was just perfect. The structure of the course content was excellent, the pace was just right. The exercises were very useful. Rosie's knowledge was excellent."
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"Very informative examples, presentation and knowledge. Allowed me to work at my own pace."
Stanton Williams
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"Rosie was a really fantastic and patient teacher"
CITB
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"Excellent and engaging delivery. I have learnt useful tools and methods that I will definitely be using in my day-job."
CITB
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Report Writing
From £349 + VAT
One day Live Online Private Options
Learn report writing on our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to write clear, well-structured reports on this practical one-day course.
Covering planning and audience analysis, report structures, writing concisely, plain English techniques, creating clear messages and professional proofreading — suitable for anyone who writes reports or briefing documents at work.
- Plan content to suit your audience and purpose
- Structure reports for maximum clarity and impact
- Write concisely using plain English techniques
- Create clear messages that drive the right action
- Proofread and edit to a professional standard
- Account Manager
- Accountant
- Analyst
- Business Development Manager
- Business Intelligence Analyst
- CEO
- CFO
- COO
- Civil Servant
- Communications Manager
- Data Analyst
- Data Officer
- Data Scientist
- Digital Content Manager
- Digital Marketing Manager
- Finance Director
- Finance Manager
- Founder
- General Manager
- HR Director
- Head of Marketing
- IT Manager
- Learning Design Manager
- Managing Director
- Marketing Manager
- Operations Manager
- PR Manager
- Project Manager
- Researcher
- Sales Director
- Sales Manager
- Social Media Manager
- Studio Manager
- Visit Our Careers Guide — courses related to Report Writing
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"I thought the trainer was very personable and gave real life examples relevant to PwC and our job. She made sure the course was up to date including the use of AI as a large part which is very relevant in todays landscape."
PwC
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"Patsy was very enthusiastic, kept us engaged and involved and was able to answer questions very well. The setup was very organised - the session card with timetable, suggested lunch information etc. was very useful - i have not seen this on many courses. Collaborative exercises were good as made us discuss ideas."
PwC
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"Really clear explanations and translation into the corporate world. Patsy brought the training to life with real-world examples that were engaging."
PwC
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"Breaking out the information sections with practical exercises."
SP Energy Networks
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"I enjoyed the course because Piers managed to keep the other participants and myself engaged in a very nice and without pressure way, which was quite nice and the communication that flowed afterwards was quite natural. That was great and is very appropriate for a course related to communication. The content was appropriate and provided some examples of pieces of reports but also a couple of different techniques on how to structure the reports, which I found useful. The bibliography at the end of the slides will surely be useful to take a look at for further information on how to write a report. A few examples in the slides of how to and hot not to gave us a good example, I hope, of what we can found in the books suggested by Piers. Really enjoyed the course. Thank you, Piers!"
SPR
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Sports Writing Intro
One day Live Online Private Options
Learn sports writing in our one-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn sports writing on this practical one-day introduction course.
Covering how sports writing differs from journalism, writing match reports, features and profiles, developing your own voice, writing for short and long formats, diversifying your portfolio across sports and building a career in sports media.
- Understand what makes sports writing compelling
- Write match reports with pace and accuracy
- Craft features and athlete profiles
- Develop your own voice and writing style
- Build a portfolio and take steps into sports media
Sub-Editing Intro
From £499 + VAT
Two day Live Online Private Options
Learn sub-editing in our two-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn the essentials of sub-editing on this expert-led two-day introduction course.
Covering the sub-editor's role, checking processes, cutting and restructuring copy, writing headlines and standfirsts, captions, identifying legal and factual risks and collaborating effectively with writers — for editors and content professionals.
- Build an effective checking process for any copy type
- Apply the inverted pyramid and write to space
- Cut and restructure copy without losing voice
- Write accurate headlines, standfirsts and captions
- Identify legal and factual risks in copy
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"Piers is an exceptional trainer – the course was neatly divided up into sections that were easy to follow and included practical, hands-on exercises. I feel I have consolidated my knowledge and learned a lot of new things which I'm excited to apply to my own role. Thank you so much for your time and patience!"
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"Excellent personalised course, knowledgeable trainer, good mix of lecture style instruction and practical exercises"
CPA
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"The trainer was excellent and very knowledgeable."
Imperial College Business School
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"I thought the duration was perfect, and the amount of breaks were in the right rhythm. Overall, super fun and engaging!"
Resident Advisor
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"I loved working with examples from our own site, and Patsy was just so personable and fun to work with, I really looked forward to spending time with her each day."
Resident Advisor
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Writing for the Web Adv
From £349 + VAT
One day Live Online Private Options
Learn advanced techniques for writing targeted, well-crafted online copy. Develop an online voice that will attract and engage readers.
Learn more advanced techniques for writing compelling and engaging content that
resonates with your online audience.
Gain insights into understanding your audience and adapting your content to meet their
needs.
- Map and write for your specific online audience
- Build a strategy for sustained digital engagement
- Adapt content for mobile-first readers
- Integrate social media into your content approach
- Evergreen and repurpose existing content effectively
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"I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and always made sure to ask if anyone had any questions."
House Of Lords
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"Allowing us to work through examples and discuss, rather than just beng talked at."
The Royal Marsden Cancer Charity
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"Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was massively appreciated. Enjoyed the course and the contents."
Crimestoppers Trust
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"The trainer was truly excellent: resourceful, supportive, engaging."
InZone - Université De Genève
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"Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"
Prevent Watch
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Writing for the Web Intro
From £349 + VAT
One day Live Online Private Options
Learn to write for the web in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to write effectively for the web on this practical one-day course.
Covering how online readers behave, front-loading key messages, structuring content for skimmers, writing calls to action, SEO essentials including keywords, character limits and meta descriptions and optimising for mobile.
- Adapt your writing style for online readers
- Front-load key messages for skimmers
- Structure content using headings and signposting
- Write calls to action that drive clicks
- Apply SEO essentials including keywords and meta tags
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"Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!"
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"The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!"
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"It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely manner which really helped. Thank you"
Business Disabilty Forum
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"Trainer really outstanding, amazing location and calm pleasant environment"
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"Great training environment and enjoyed the session."
SOCIETY OF RADIOGRAPHERS
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Writing Internal Publications
From £349 + VAT
One day Live Online Private Options
Learn to write internal communications in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to write compelling newsletters and internal communications on this practical one-day course.
Covering style and tone, writing engaging headlines, turning company news into stories, using photography and quotes, reporting on events and writing for both print and digital internal channels.
- Choose the right style and tone for your audience
- Write eye-catching headlines for internal content
- Turn dry company news into engaging stories
- Use photography and quotes to bring content to life
- Adapt writing for print and digital internal channels
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"Trainer was excellent at sharing his expertise and linking content back to examples that were relevant to the type of work I do in line with the course material"
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"Piers was very knowledgable and helped me understand more about the importance of knowing your audience and tailoring your content for their needs. Great session. Thanks Piers."
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"Clean venue, friendly staff, enjoyable atmosphere."
Crown Prosecution Service
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"I thought this was brilliant course and gave a thorough overview of writing good internal comms. I've taken a lot away from this and will be able to use it my role."
GMC
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"The day had a fantastic flow and was extremely organised. Nathan had such extensive knowledge in internal communications and never made us feel like a question was too silly to ask! His approach was very engaging and I couldn't fault him or the course."
Kennedys
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Writing Press Releases
From £349 + VAT
One day Live Online Private Options
Learn to write press releases in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to write press releases that get results on this practical one-day course.
Covering how the media works, newsworthiness, finding the right contacts, press release structure, strong headlines, presenting quotes, handling negative information and adapting for digital and social media channels.
- Identify what makes a story newsworthy
- Find the right media contacts for your story
- Structure a press release for maximum impact
- Write strong headlines and compelling quotes
- Adapt releases for online and social media channels
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"Trainer was knowledgeable- and an engaging speaker. They did well in applying the content of the presentation to people's focuses."
Youth Endowment Fund
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"Really engaging and interesting. Thank you!"
Battersea
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"Piers was a great tutor who created a friendly environment and had a wealth of knowledge to share."
Charity Retail Association
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"Very knowledgeable, friendly and planned a great, interesting and interactive session"
Changeworks
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"Rosie's training was of a very high standard and was at the perfect level for me. She tailored it to suit me as we went. The staff and facilities were great too. I was really impressed."
Royal Mail
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