Google Courses

Harness Google's unrivalled analytics and advertising tools to boost your marketing strategy. Discover how with our expert-led courses.

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Google Courses

Harness Google's unrivalled analytics and advertising tools to boost your marketing strategy. Discover how with our expert-led courses.

Google Ads : Introduction course image

Google Ads Intro

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Learn to devise and create clickable and profitable Google Ads. Focus your campaigns to give you superb ROI from your advertising budget.

Learn how to create and optimise Google Ads campaigns to reach a larger audience and increase brand visibility.

Discover strategies to target specific demographics, interests, and locations, ensuring your ads reach the right audience, resulting in higher conversion rates.

  •  Understanding PPC advertising basics
  •  Account structure and settings
  •  Creating your Ad content
  •  Analysing historical ad performance
  •  Planning and executing a campaign

  •  

    "Well structured session"

    Edmo Retail Ltd

  •  

    "Really good at explaining and worked with my brand to appropriate relevant examples."

    Chamber Furniture

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    "Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it"

  •  

    "Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ads."

  •  

    "Right amount of information in a session"

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Google Ads : Advanced course image

Google Ads Adv

From £299 + VAT

  One day    Classroom    Live Online     Private Options

Drive better results for your business from your Google Ads campaigns. Gain valuable insights into how to improve your ad campaign's performance.

This course will highlight more advanced Google Ads features and techniques that can help you optimise your campaigns, including improved bidding strategies and audience targeting.

Learn how to leverage data analysis and audience insights using Google Analytics to refine your targeting strategy.

  •  Review and optimise account structure
  •  Efficiency and time-saving techniques
  •  Analyse ad performance to make improvements
  •  Create custom reports for data analysis
  •  Integrate insights from Google Analytics

  •  

    "Simon was extremely knowledgeable and tailored the training to my experience / business."

    Voyage Care

  •  

    "Very knowledgeable and friendly."

  •  

    "The trainer Deva was excellent. Really knowledgeable and worked through real life examples to help us put learning into practice."

  •  

    "Nice, clear and informative course"

  •  

    "Communicative, I was running late and they were very kind when I phoned to apologise. Great to have a one to one session!"

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Google Analytics GA4 : Introduction course image

Google Analytics GA4 Intro

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Master the new GA4 features to gain valuable marketing insights. Make data-informed decisions to improve your digital marketing strategies.

Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

  •  The GA4 data model
  •  Tracking holistic digital space
  •  Primary metrics in GA4
  •  GA4 vs Universal Analytics
  •  Event tracking in GA4

  •  

    "Very knowledgable and friendly. Will definitely help me going forward"

  •  

    "Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole training experience quite enjoyable."

    Local Trust

  •  

    "Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."

    Chamber Furniture

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    "Lovely centre - really supportive staff & clear course to follow"

  •  

    "Excellent trainer who clearly knew what he was talking about and conveyed it clearly."

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Google Tag Manager course image

Google Tag Manager

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Learn how to take control of your tracking and analytics all in one place. Master Google Tag Manager to effectively manage tracking codes and tags

Learn how to effectively implement and manage tracking codes and tags across your website or digital properties using Google Tag Manager.

Discover how to save a whole load of time and effort by centralising and simplifying the process.

Master this powerful tool and gain valuable insights into your marketing campaigns.

  •  Simplify tracking with Google Tag Manager
  •  Integration with Google Analytics
  •  Efficient deployment and administration
  •  Technical understanding for optimal setup
  •  Adv tracking possibilities

  •  

    "Friendly, knowledgable and was more than happy to help with any questions. Generous break times too."

  •  

    "Giving good all round knowledge of google tag manager"

  •  

    "Knowledgeable and really friendly, also super helpful"

  •  

    "Precise & concise!"

  •  

    "Deva was really good at showing practical examples and explaining in depth"

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Google Sheets Intro course image

Google Sheets Intro

  One day    Classroom    Live Online     Private Options

For complete beginners who want to create sophisticated spreadsheets. Organise your data and share insights with colleagues on the go.

This Google Sheets course will give you the skills to efficiently set up spreadsheets, manage and analyse data, automate tasks, and collaborate effectively with your colleagues for improved productivity and decision-making.

Learn valuable time-saving techniques and shortcuts to navigate and work with data in Google Sheets, enabling you to be more productive and get tasks done more quickly.

  •  Creating and navigating spreadsheets
  •  Data Manipulation
  •  Formulas and Functions
  •  Data Organisation and Presentation
  •  Collaboration and Sharing
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Taking Google Analytics and Ads courses can provide valuable skills in analyzing website data, optimizing online advertising campaigns, improving website performance, and driving targeted traffic, leading to better marketing outcomes and increased business success.

Google Analytics and Ads courses can improve your career prospects by equipping you with the ability to analyze data, optimize marketing campaigns, and make data-driven decisions, which are valuable skills in the digital marketing field.

Learning Google software can be relatively quick. We cover the basics on our one day introduction courses, after practice and further training you can become an advanced user in a few months.

The best Google course depends on your professional goals and needs. For digital marketers and small business owners, both Google Ads and Analytics courses are invaluable. We would recommend starting with a Google Analytics course first so you can discover who visits your website and how they interact with it.

Having a certificate from a Google course provides a recognised credential, enhancing employability and credibility. It can be particularly beneficial for digital marketing or ecommerce roles.