| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £299 + VAT save £100 | |||
| London Bridge | £329 + VAT save £70 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT |
Introduction
• Review of basic skills and reports
• Review of account structure and current set up
Managing your Google Ads account
• How to administer manager and standard accounts
• Adding and removing users
• About the account map
• About billing and company information
• Account preferences
• Examining the change history log
How are your ads performing?
• Looking at historical keyword performance
• Which ads are working best?
• Responsive Search Ad performance
• Which extensions are helping?
• Where is the money being spent?
• Are you on budget, over budget or under budget?
• Resolving issues
Work more efficiently
• Copying and pasting in Google Ads
• Setting up and using assets from the shared library
• Re-using and/or re-assigning extensions
• Creating a reusable negative keyword list
Set up custom reports
• Custom reports in Google Ads
• Building a dashboard
• Exporting reports to documents
• Dynamically exporting data to google sheets
Integrating Google Analytics
• Linking Google Analytics to Google Ads
• Switching on data sharing in Google Analytics
• Looking at Google Ads reports in Google Analytics
• What is Google Tag Manager (GTM) and how can it help you?
• Adding a remarketing tag to your website with GTM
• Setting up conversion tracking
• Setting up Smart Goals in Google Analytics
• Importing Smart and other goals into Google Ads
Integrating other services
• Linking Google Search Console to Google Ads
• Linking Youtube to Google Ads
• Setting up a Merchant Account for product ads
• Other integration possibilities
Bidding methods in more detail
• Using conversion based bidding
• Working with ROAS (Return on Ad Spend)
• Understanding Target impression share
• Manual bidding and the keyword planner revisited
Audiences and remarketing lists
• Adding a new search campaign and setting a key objective
• Working through the campaign settings
• Adding an Adgroup and some keywords
• Remarketing smart lists (RLSA)
Other types of campaigns
• About display Ads
• Setting up and running Merchant accounts and product ads
• About Video Ads
Questions & Answers
"Communicative, I was running late and they were very kind when I phoned to apologise. Great to have a one to one session!"
