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Google Ads Adv | Training Course

Drive better results for your business from your Google Ads campaigns.
Gain valuable insights into how to improve your ad campaign's performance.

MARKETING EXPERTS | SMALL COURSE SIZES | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £279 + VAT save £120
London Bridge £299 + VAT save £100
Online £399 + VAT
London Bridge £399 + VAT

Google Ads Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Review and optimise account structure
  • Efficiency and time-saving techniques
  • Analyse ad performance to make improvements
  • Create custom reports for data analysis
  • Integrate insights from Google Analytics
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 5 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 21 reviews

Introduction

• Review of basic skills and reports

• Review of account structure and current set up


Managing your Google Ads account

• How to administer manager and standard accounts

• Adding and removing users

• About the account map

• About billing and company information

• Account preferences

• Examining the change history log


How are your ads performing?

• Looking at historical keyword performance

• Which ads are working best?

• Responsive Search Ad performance

• Which extensions are helping?

• Where is the money being spent?

• Are you on budget, over budget or under budget?

• Resolving issues


Work more efficiently

• Copying and pasting in Google Ads

• Setting up and using assets from the shared library

• Re-using and/or re-assigning extensions

• Creating a reusable negative keyword list


Set up custom reports

• Custom reports in Google Ads

• Building a dashboard

• Exporting reports to documents

• Dynamically exporting data to google sheets

Integrating Google Analytics

• Linking Google Analytics to Google Ads

• Switching on data sharing in Google Analytics

• Looking at Google Ads reports in Google Analytics

• What is Google Tag Manager (GTM) and how can it help you?

• Adding a remarketing tag to your website with GTM

• Setting up conversion tracking

• Setting up Smart Goals in Google Analytics

• Importing Smart and other goals into Google Ads


Integrating other services

• Linking Google Search Console to Google Ads

• Linking Youtube to Google Ads

• Setting up a Merchant Account for product ads

• Other integration possibilities


Bidding methods in more detail

• Using conversion based bidding

• Working with ROAS (Return on Ad Spend)

• Understanding Target impression share

• Manual bidding and the keyword planner revisited


Audiences and remarketing lists

• Adding a new search campaign and setting a key objective

• Working through the campaign settings

• Adding an Adgroup and some keywords

• Remarketing smart lists (RLSA)


Other types of campaigns

• About display Ads

• Setting up and running Merchant accounts and product ads

• About Video Ads


Questions & Answers

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"Natalia was great incredibly knowledgeable, and helped a lot!"
The Bike Storage Company
2nd May - Google Ads : Advanced

Latest Reviews



"Simon was really knowledgeable and helpful. Really enjoyed my training!"
Liquidline
  • 12th January


"Very well organised and course given was amazing"
Agility Marketing
  • 12th January


"Very clear course structure, the tutor is very professional and gave us a lot of example which is very useful."
Overdrive Digital
  • 1st December