Google Ads Adv

Drive better results for your business from your Google Ads campaigns.

Gain valuable insights into how to improve your ad campaign's performance.

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Google Ads Adv

The Advanced Google Ads course is designed to take your digital advertising skills to the next level. Dive deeper into keyword research techniques, harness the power of AdWords for effective PPC campaigns, and develop advanced marketing strategies to reach your target audience.

Discover how to optimise your campaigns for higher conversion rates and maximize your advertising ROI. This course equips you with the knowledge and expertise to fine-tune your Google Ads campaigns, refine your targeting, and drive exceptional results.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • icon Review and optimise account structure
  • icon Efficiency and time-saving techniques
  • icon Analyse ad performance to make improvements
  • icon Create custom reports for data analysis
  • icon Integrate insights from Google Analytics

You should have attended our Google Ads introduction course or have similar working knowledge.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay Action
25th Jul 25 Fri London Bridge Available £399.00 £70.00 £329.00 + VAT
17th Sep 25 Wed London Bridge Available £399.00 £399.00 + VAT
14th Nov 25 Fri London Bridge Available £399.00 £399.00 + VAT
7th Jan 26 Wed London Bridge Available £399.00 £399.00 + VAT
6th Mar 26 Fri London Bridge Available £399.00 £399.00 + VAT
29th Apr 26 Wed London Bridge Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay Action
20th Aug 25 Wed Online Available £399.00 £70.00 £329.00 + VAT
15th Oct 25 Wed Online Available £399.00 £399.00 + VAT
10th Dec 25 Wed Online Available £399.00 £399.00 + VAT
4th Feb 26 Wed Online Available £399.00 £399.00 + VAT
1st Apr 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Google Ads : Advanced

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

25th Jul 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
20th Aug 25 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
17th Sep 25 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
15th Oct 25 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
14th Nov 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
10th Dec 25 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
7th Jan 26 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
4th Feb 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
6th Mar 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
1st Apr 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
29th Apr 26 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

Review of basic skills and reports

Review of account structure and current set up

2

Managing your Google Ads account

How to administer manager and standard accounts

Adding and removing users

About the account map

About billing and company information

Account preferences

Examining the change history log

3

How are your ads performing?

Looking at historical keyword performance

Which ads are working best?

Responsive Search Ad performance

Which extensions are helping?

Where is the money being spent?

Are you on budget, over budget or under budget?

Resolving issues

4

Work more efficiently

Copying and pasting in Google Ads

Setting up and using assets from the shared library

Re-using and/or re-assigning extensions

Creating a reusable negative keyword list

5

Set up custom reports

Custom reports in Google Ads

Building a dashboard

Exporting reports to documents

Dynamically exporting data to google sheets

6

Integrating Google Analytics

Linking Google Analytics to Google Ads

Switching on data sharing in Google Analytics

Looking at Google Ads reports in Google Analytics

What is Google Tag Manager (GTM) and how can it help you?

Adding a remarketing tag to your website with GTM

Setting up conversion tracking

Setting up Smart Goals in Google Analytics

Importing Smart and other goals into Google Ads

7

Integrating other services

Linking Google Search Console to Google Ads

Linking Youtube to Google Ads

Setting up a Merchant Account for product ads

Other integration possibilities

8

Bidding methods in more detail

Using conversion based bidding

Working with ROAS (Return on Ad Spend)

Understanding Target impression share

Manual bidding and the keyword planner revisited

9

Audiences and remarketing lists

Adding a new search campaign and setting a key objective

Working through the campaign settings

Adding an Adgroup and some keywords

Remarketing smart lists (RLSA)

10

Other types of campaigns

About display Ads

Setting up and running Merchant accounts and product ads

About Video Ads

11

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.