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SEO Intro | Training Course

Learn to improve how your website ranks with major search engines such as Google.
Get taught practical, proven tips and techniques from SEO experts.

BEGINNERS SEO COURSE | SEO TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
Online £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

SEO Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Setting your SEO goals
  • Measuring website performance
  • Optimising page structure and landing pages
  • Effective keyword research for SEO
  • Creating a linking strategy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 355 reviews

Introduction

• What is Search Engine Optimisation?

• How do you rate your website SEO?

• How SEO has changed


SEO basics

• What makes a good website?

• How do search engines rank websites?

• Indicators of good performance

• Setting goals for your pages

• Assessing page performance

• Organic search vs SEM


Search Engine friendly pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What does good SEO content include and omit


Search Engine friendly landing pages

• What are landing pages and why are they important?

• What content do good SEO landing pages include?

Using keywords

• What is a keyword

• ?The importance of keywords

• Creating keyword groups

• Using long tail keywords

• Using Keyword tools

• Creating a keyword cloud


Content and structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links


Managing and marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

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"Very informative and useful for my role"
Energy Institute
12th November - SEO : Introduction

Latest Reviews



"My trainer was incredibly knowledgeable and engaging. Very beneficial to me, I was the only person attending the course but it was all round very, very good and I have lots to take away."
Mando
  • 23rd July


"Very technical points and clearly experts in the field."
TB Cardew
  • 27th June


"Michael was very knowledgeable and went beyond explaining when I had questions."
Amaranta Preziosi
  • 27th June