| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £299 + VAT save £100 | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Introduction
• What is SEO
• How do you rate your website SEO?
• How SEO has changed
Getting Started with SEO
• What makes a good website?
• Indicators of good performance.
• Setting goals for your pages.
• Organic search vs SEM
Search Engine Friendly Pages
• Pages for navigation vs pages for search
• Key elements of a searchable page
• Cornerstone content
• What is a landing page and why is it important?
Keywords
• What is a keyword
• Creating keyword groups
• Long tail keywords
• Keyword tools
• Creating a keyword cloud
Content and Structure
• Using keywords to create searchable content
• Keywords in H1, H2, Alt tags
• Effective page layout
• The importance of relevance in search
• Effective use of internal and external links
Managing and Marketing your website
• Google Analytics
• Mobile friendly and fast
• Using Social Media
• Why Blogging matters
Questions and answers
"My trainer was incredibly knowledgeable and engaging. Very beneficial to me, I was the only person attending the course but it was all round very, very good and I have lots to take away."
