Training Courses

SEO : Introduction

  236 reviews

One Day Course

Overview

This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers.

This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

Weekday SOLD  OUT London Bridge SOLD  OUT
Weekend SOLD  OUT London Bridge SOLD  OUT
Weekday
London Bridge
Weekend SOLD  OUT London Bridge SOLD  OUT
Weekday
London Bridge
Weekend SOLD  OUT London Bridge SOLD  OUT
Weekday London Bridge
Weekend London Bridge
Weekday London Bridge
Weekend London Bridge
Weekday London Bridge
Weekday London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

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Online Courses

We are working on ways to be able to offer our amazing courses online. If this is something that would be of interest to you, we would love to hear from you.

 

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Course Outline

  • Introduction
    • What is Search Engine Optimisation (SEO)?
    • How is your organisation doing?
    • How pages are indexed
    • How SEO has changed - Google Panda and Penguin

    Key Performance Indicators (KPIs)
    • Keyword rankings
    • Traffic volume - quantity vs quality
    • Organic vs Pay Per Click (PPC)
    • Return on investment

    Constructing search engine friendly pages
    • Structured markup
    • The role of metadata
    • Building effective landing pages
    • Identifying problems with pages
    • Monitoring traffic flow
  • Organic search
    • Keyword search and suggestion tools
    • Why some keywords are better than others
    • Analysing keyword density
    • What is good keyword density?
    • Quality keywords not quantity
    • Keyword phrases and theme phrases
    • Implementing keywords into content

    Search Engine marketing
    • Popularity and link equity explained
    • Effective use of social media
    • Linking to other sites
    • Site structure and internal linking

    Defining a plan for your company or organisation
    • Key SEO tools
    • Setting SEO objectives
    • Monitoring your web stats
    • Maintaining your position
    • Latest Google Webmaster Central developments

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20423 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20423
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback




"clearly explaining complex subjects,providing examples & also very good at explaining in terms relevant to our situations and software. "



"Explaining, making you feel comfortable and lots more"



"Excellent service at every level"



"I found the course very useful and easy to understand "



"A thorough overview that was at once comprehensive and in depth"



"Very nice and friendly staff, knowledgeable teacher, size class was awesome. Very hands on training and things I could implement immediately. "



"Small classroom size, so practically one on one tutorials are provided."



"Really good service, organised, the food was amazing and a GREAT insight into SEO! I feel like I can take back loads from my course and I can't wait to put everything into place, I would highly recommend this course."



"Very friendly and accommodating, let me pray in a spare room too. "



"Simon was a fantastic trainer, very friendly and knowledgeable. The centre is lovely and the catering was great. "



"Really useful and interactive session that I can actually take away actionable tasks to improve my SEO. I liked it was a small session."



"The trainer was very good and knowledgeable. We were in a small group and the training felt very beneficial this way as the discussion points were 1 to 1. I had a small idea of SEO in the past but this course helped increase my knowledge and gave me a different angle to tackle "



"Super well organised! "



"Great staff"



"Answering constant questions. Simon was very patient!"



"SIMON IS A GREAT TEACHER WITH INVALUABLE HANDS-ON KNOWLEDGE"



"examples, explaining in easy terms, having us look at our own sites and actually doing things is great. keeps us entertained and helps us learn and understand much better in my opinion"



"Covered a lot of ground, provided lots of tools to take away and use in our own workplace. "



"Great location and service, knowledgable trainer"



"great location, course and refreshments"



"Well looked after, great refreshments, and good system to organise lots of training courses. Generally great facilities for training too. Easy to use everything."



"Training did what I wanted it to do."



"Great location. Food was good and the small class sizes were perfect for being able to discuss examples specific to my needs and my business."



"Everything. Mike was brilliant. really engaging fun and relevant! Thank you Mike. "



"Great course content, really informative and great environment "



"trainer was excellent"



"Very engaging and knowledgeable trainer. Very useful information that will be beneficial for my role. Looking forward to applying what I have learnt to my work. Great lunch and refreshments! "

Barts Cancer Institute, Queen Mary University of London - 13th November



"I feel very prepared to take on SEO for my new website, so all bases were covered. The trainer made the course entertaining as well - really enjoyed it. "



"Breaking things down in a digestible format"



"Simon is an excellent teacher, very approachable and well informed."



"IT WAS GOOD TO LOOK AT MY SPECIFIC INDUSTRY AND SEE RESULTS ON SCREEN."



"Covered a huge amount in a short space of time. "



"Comprehensive overview, not too much jargon, easily understandable, approachable staff"



"Great knowledgeable trainer. Very useful."



"Explaining and demonstrating how SEO marketing works, what was very good was how practical the corse is physically showing us what websites to use to ensure success in seo marketing and good results for organic traffic. Showing and explaining a good website and a bad website design."