SEO Intro
The Introduction to SEO course is designed for beginners seeking to enhance their understanding of search engine optimisation. Explore the fundamentals of SEO, including keyword research techniques to optimise content for better search engine visibility.
Learn how to create effective landing pages and optimise page structure to improve user experience and search engine rankings. Gain practical knowledge and strategies to attract increased organic traffic and better visibility on search engines such as Google and Bing.
This course is the ideal way to kickstart your SEO journey.
Setting your SEO goals
Measuring website performance
Optimising page structure and landing pages
Effective keyword research for SEO
Creating a linking strategyIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Course leader is an experienced industry expert
3 Ways to Learn
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 20th Aug 25 | Wed | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 14th Oct 25 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 10th Dec 25 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 3rd Feb 26 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 2nd Apr 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 26th May 26 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 30th Jul 25 | Wed | Online | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 18th Sep 25 | Thu | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 12th Nov 25 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 8th Jan 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 4th Mar 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 30th Apr 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 24th Jun 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
What is Search Engine Optimisation?
How do you rate your website SEO?
How SEO has changed
What makes a good website?
How do search engines rank websites?
Indicators of good performance
Setting goals for your pages
Assessing page performance
Organic search vs SEM
Pages for navigation vs pages for search
Key elements of a searchable page
Cornerstone content
What does good SEO content include and omit
What are landing pages and why are they important?
What content do good SEO landing pages include?
What is a keyword
?The importance of keywords
Creating keyword groups
Using long tail keywords
Using Keyword tools
Creating a keyword cloud
Using keywords to create searchable content
Keywords in H1, H2, Alt tags
Effective page layout
The importance of relevance in search
Effective use of internal and external links
Google Analytics
Mobile friendly and fast
Using Social Media
Why Blogging matters
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £299 + VAT
From £329 + VAT
From £329 + VAT
