SEO Intro | Training Course

Course Info

Course Offering

One Day Course
10:00 - 16:30
Classroom at London Bridge
Live Online
Expert Tuition

Takeaways

What will I learn?

Set SEO goals
Make pages SEO friendly
How to use keywords
Page content and structure
Internal and external links
Free digital course assets
Free post-course helpdesk support

Learner Reviews

How good is the course?

Average Score 4.8 out of 5
Delicious lunch provided
Certificate of Achievement
273 reviews

Introduction

• What is SEO

• How do you rate your companies SEO

• How SEO has changed

Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM

Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?

Keywords

• What is a keyword

• Creating keyword groups

• Long tale keywords

• Keyword tools

• Creating a keyword cloud

Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links

Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters

Questions and answers

Course Dates	Venue	Price
	Online	£249 + VAT save £100
	London Bridge	£279 + VAT save £70
	Online	£299 + VAT save £50
	London Bridge	£349 + VAT

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Practical exercises

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What Do Our Learners Think About Our Courses?

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