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Google Analytics GA4 Intro | Training Course

Analyse your website traffic data effectively to improve conversions.
Understand your users' behaviour to align your digital marketing strategy and budget.


  Course Dates Venue   Price  
Online £249 + VAT save £130
London Bridge £279 + VAT save £100
London Bridge £299 + VAT save £80
Online £329 + VAT save £50
London Bridge £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT

Google Analytics GA4 Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Understand the interface
  • Analyse website traffic data
  • About the flow of visitors
  • Understand your users' behaviour
  • Which webpages are successful
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 5 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 5 reviews


  • Logging into GA.
  • About accounts, properties, views (profiles).
  • User Roles and user settings.

The GA4 data model

  • Set up options GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary Events in GA4
  • Custom / secondary events in GA4
  • Cookies GDPR and Google Analytics
  • Users and cross devise tracking.

The Interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration / Analysis
  • Configuration
  • Admin

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • What does (not set), (not provided) and (other) mean?
  • Default vs custom data gathering.

Reporting in GA4

  • Realtime Reports
  • Lifecycle Reports
  • User Reports
  • Custom Reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using Page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete

Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates

Audiences in GA4

  • Creating an Audience
  • From template
  • Custom
  • Sharing and integrating an audiences
  • Predictive Audiences
  • Working with Demographic and Interest reports.

Tracking campaigns & traffic arrival (Acquisitions)

  • About Channels, Sources and Mediums
  • What is Direct Traffic
  • What Social sites and actions add value
  • Integrating with Google Ads and Google Search Console
  • Custom campaign configuration (UTM codes)

About conversions

  • What is a conversion?
  • Identifying which conversions to track
  • Conversion events in GA4
  • About e-commerce

Questions and Answers

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"An excellent and informative session. It ran on time and Kirsty is an approachable and inspirational trainer"
Gray Dawes Travel
7th September - Google Analytics GA4 : Introduction

Latest Reviews

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