Social Media Marketing Intro Course

Build a social media presence that grows your audience and drives real results.

A practical one-day course covering content creation, copywriting, strategy and analytics.

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Social Media Marketing Intro course

Social Media Marketing Intro Course

Social Media Marketing Intro Course

This course will give you the digital marketing skills to engage with existing and potential customers across a wide range of social media platforms. You will also learn how to set strategies and goals for your social campaigns.

Gain valuable insights into different social platforms and how to identify your target audience to grow your business or brand awareness. Whether you're new to the world of social media marketing or looking to enhance your knowledge, this course will give you the skills and confidence to nail your social media marketing goals.

Once you've completed this course, our Social Media Marketing Advanced course covers competitor analysis, social listening and paid advertising.
Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Understand the key platforms and how they differ
  • icon Create original content that stands out
  • icon Write copy that engages your target audience
  • icon Build a content calendar and posting strategy
  • icon Analyse what works and refine your approach

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

Ideal for marketers, small business owners, comms professionals and anyone who manages or contributes to social media for their organisation. No prior social media marketing experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
29th Jun 26 Mon London Islington Available £399.00 £50.00 £349.00 + VAT
15th Jul 26 Wed Online Available £399.00 £20.00 £379.00 + VAT
17th Aug 26 Mon London Islington Available £399.00 £399.00 + VAT
2nd Sep 26 Wed Online Available £399.00 £399.00 + VAT
28th Oct 26 Wed London Islington Available £399.00 £399.00 + VAT
18th Nov 26 Wed Online Available £399.00 £399.00 + VAT
18th Dec 26 Fri London Islington Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
29th Jun 26 Mon London Islington Available £399.00 £50.00 £349.00 + VAT
17th Aug 26 Mon London Islington Available £399.00 £399.00 + VAT
28th Oct 26 Wed London Islington Available £399.00 £399.00 + VAT
18th Dec 26 Fri London Islington Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
15th Jul 26 Wed Online Available £399.00 £20.00 £379.00 + VAT
2nd Sep 26 Wed Online Available £399.00 £399.00 + VAT
18th Nov 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Social Media Marketing : Introduction

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

29th Jun 26 (Mon)

Location:London Islington

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
15th Jul 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount: £20.00

You Pay: £379.00 + VAT
17th Aug 26 (Mon)

Location:London Islington

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
2nd Sep 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
28th Oct 26 (Wed)

Location:London Islington

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
18th Nov 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
18th Dec 26 (Fri)

Location:London Islington

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction to Social Media and Key Platforms

What is social media

Brands nailing social

Exploring the main platforms – Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)

2

Creating Engaging Social Media Content

Best practices for social

How to create original content

How to choose content

Making images work

3

Writing Effectively for Social Media

Copywriting advice for social

Tailoring the message to your audience

Becoming memorable to your audience

Writing for your audience

4

Strategy, Tools and Tactics for Social Media Success

A successful vs an unsuccessful post

A content calendar that works

Useful tools

Using the right hashtags

5

Practical Workshop: Improving Your Content

Workshop existing content

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Further Reading

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9 Essential Tips To Boost Your B2B Marketing

9 Essential Tips To Boost Your B2B Marketing

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