Training Courses

Social Media Marketing : Introduction

  246 reviews

One Day Course

Overview

Social Media Marketing is one of the cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience.

This one-day course is aimed at people with little or no marketing experience who want to learn the basics of social media marketing but still make posts and profiles look as slick and professional as some of the world’s biggest brands. This course focuses on the main social media platforms: Facebook, Instagram, LinkedIn. We’ll also introduce other platforms including Snapchat, Twitter and Whatsapp.

What are the five things you will get out of this course?
• Identify best social media platforms
• Create engaging content
• Learn brand storytelling
• Structure your social media marketing campaign
• Practical project with trainer


You need no previous digital marketing experience to attend this course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Identify Social Media Platforms
    • An overview of the main social media platforms
    • The differences between each platform
    • What type of audiences do they appeal to
    • Best practices for each
    • Choosing the correct social media platforms for your business

    Content & Copy
    • Identify what type of content is best suited for each platform and your brand
    • Creating original content
    • How to choose imagery, videos and GIFs and the best websites to do this
    • Edit your photos/images using free editing software and ensure correct sizing for each platform
    • Learn to write engaging copy to capture your audience’s attention
    • The importance of variety and making sure content doesn’t get stagnant
    • Topics and messaging
    • Content curation
    • Using influencers to drive your reach

    Brand Storytelling
    • Creating a consistent tone of voice
    • Knowing your audience
    • Ensuring your story is unique
    • Becoming memorable to your audience
    • Portraying personality in your posts
    • Invite your audience and customers to become part of your brand
  • Structuring Social Media Marketing Campaigns
    • Creating posts with suitable imagery and snappy copy
    • Discover what can make your post successful or unsuccessful
    • Plan a monthly content calendar
    • Learn to post at the best times for maximum engagement
    • How to use a scheduling platform
    • How to use the stories function on various platforms successfully
    • The importance of hashtag research and how to use them effectively
    • Why accessibility is important and its best practices

    Practical Project
    • Hands on project to put these skills into practice
    • Step by step guidance from our training expert

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Good, open, conversational sessions. Nice fella and knowledgeable."



"course was a good mix of information and mini tasks which kept you engaged."



"Nice environment"



"The venue had a really relaxed ambience, Rich was really engaging and approachable. Lots of tips for future use and great to have the resources available on the portal after the course. "



"Small class size is key- loved this- really feel like you learn so much more"



"V knowledgeable!"



"tips, overview, personal advice "



"useful website tips, friendly approachable staff + trainer + a lovely lunch. great course - thank you very much"



"Explaining everything really clearly and very helpful."



"Visual examples and great ideas for apps to use"



"Very approachable and knowledgeable on the topics we were covering and was able to clearly and concisely go through the key social media platforms, without feeling rushed or overloaded with information - all round a great course!"



"Welcoming, extremely informative and a broad knowledge - food was also great"



"went through a lot ! covered everything "



"Good knowledge of all social media platforms"



"Widening my knowledge on social media all round. Learnt a lot today."



"Very clear and good informal atmosphere. Felt I could ask any question however stupid!"



"Kirsty was engaging and although we all had quite varied backgrounds, managed to make everything relevant to each of us. "



"General information about all social media platforms and Kirsty gave some really good examples on how to improve."



"Relevant examples, inclusive to all participants, excellent social knowledge"



"Support of direct relevant industry help eg. giving gallery examples. Thanks again for allowing me to join later."



"Alice was great! Good coverage of the concepts of social media marketing, with added practical exercises. Really liked the way she related the concepts and best practices to all of us in the room, explaining how and why we might approach our tasks. "



"Course content and environment perfectly suited to my needs. My first experience and it was very very good! We'll be back!!!"



"Plenty of opportunity to put into practice what we were learning so it was relevant to the industry we worked in Great examples used that were relevant to each of us Small group sizes meant that the content was tailored and relevant Alice is very knowledgeable and approachable. Great lunch, drinks and snacks! "



"Interesting examples of different brands. Great facilities and lunch. "



"Training very clear and helpful. Alice was great."



"Really informative and engaging!"



"The course was excellent! Very informative and relevant. The trainer was extremely knowledgeable and engaging! The course was very interactive with great atmosphere. Small group who were all at the same level and interested in same stuff, hence engaging in brain storming and discussions. Could not have done it any better!"



"really relaxed (in a good way) approach to a very informative training session"



"Being able to look at our personal pages and get what we really wanted from the course. In depth information on the subject"



"Providing us with everything even a notepad and pen. Refreshments and lunch were delicious. Trainer was absolutely lovely :-)"



"Good overview of all social media, lots of tips about how to improve content and increase brand awareness. Thought provoking, went away with lots of ideas to try. Great trainer and facilities, would definitely come back for further training."



"Really good look into each social media platform - will be taking away clear direction about what should be posted on each platform. Can't wait to start posting!"



"getting all points across, answering questions clearly and giving suggestions to help. "



"really nice learning environment, felt like a proper package and not just the bare minimum, would recommend to my collegues"



"Course was very informative and rewarding"