Training Courses

Social Media Marketing : Introduction

  285 reviews

One Day Course


Social Media Marketing is one of the cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience.

This one-day course is aimed at people with little or no marketing experience who want to learn the basics of social media marketing but still make posts and profiles look as sleek and professional as some of the world’s biggest brands. This course focuses on the main social media platforms: Facebook, Instagram, LinkedIn. We’ll also introduce other platforms including Snapchat, Twitter and Whatsapp.

What are the five things you will get out of this course?
• Identify best social media platforms
• Create engaging content
• Learn brand storytelling
• Structure your social media marketing campaign
• Practical project with trainer

You need no previous digital marketing experience to attend this course.

Public Course Dates & Pricing

Weekday SOLD  OUT Online SOLD  OUT
Weekday London Bridge
Weekend SOLD  OUT London Bridge SOLD  OUT
Weekday London Bridge
Weekend London Bridge
Weekday London Bridge
Weekend London Bridge
Weekday London Bridge
Weekend London Bridge
Weekday London Bridge
Weekday London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Online Courses

We are working on ways to be able to offer our amazing courses online. If this is something that would be of interest to you, we would love to hear from you.


Express Interest

Course Outline

  • Identify Social Media Platforms
    • An overview of the main social media platforms
    • The differences between each platform
    • What type of audiences do they appeal to
    • Best practices for each
    • Choosing the correct social media platforms for your business

    Content & Copy
    • Identify what type of content is best suited for each platform and your brand
    • Creating original content
    • How to choose imagery, videos and GIFs and the best websites to do this
    • Edit your photos/images using free editing software and ensure correct sizing for each platform
    • Learn to write engaging copy to capture your audience’s attention
    • The importance of variety and making sure content doesn’t get stagnant
    • Topics and messaging
    • Content curation
    • Using influencers to drive your reach

    Brand Storytelling
    • Creating a consistent tone of voice
    • Knowing your audience
    • Ensuring your story is unique
    • Becoming memorable to your audience
    • Portraying personality in your posts
    • Invite your audience and customers to become part of your brand
  • Structuring Social Media Marketing Campaigns
    • Creating posts with suitable imagery and snappy copy
    • Discover what can make your post successful or unsuccessful
    • Plan a monthly content calendar
    • Learn to post at the best times for maximum engagement
    • How to use a scheduling platform
    • How to use the stories function on various platforms successfully
    • The importance of hashtag research and how to use them effectively
    • Why accessibility is important and its best practices

    Practical Project
    • Hands on project to put these skills into practice
    • Step by step guidance from our training expert

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20423 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20423
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Welcoming into the building, organisation, refreshments all great. Training was relevant and interesting and there was lots of interaction and time for questions. Michael was very personable and worked hard to understand our business and therefore our requirements - I felt that all of my objectives were met"

"Alice was very knowledgeable and a great trainer!"

"Really friendly staff and knowledgeable tutor. Nice group to work with too. "

"Excellent course, engaging speaker. Great at answering all our questions"

"Great, nice and easy going. Really good to just get some things written down. Doing some active business planning is really good to do in a group as maybe I would leave it when I got home. "

"everything overall was really good and informative "

"Refreshments provided were great building was good Trainer knowledgeable and receptive to questions"

"Really knowledgeable trainer, great venue, directions provided beforehand were really useful. Great lunch!"

"Fantastic course and set up. Has given me a lot of food for thought and next steps. I really hope I can put what I've learnt into action. Knowledgeable and engaging trainer which is great when the course involves a lot of facilitator input."

"Good at thinking about the big picture and the different uses/audiences for social media"

"Great at being welcoming and knowledgeable. Always a pleasure spending the day here. Good at being an interactive course and good learning environment!"

"Great trainer, great environment"

"Personalizing the training to the participants and their social media sites"

"Good at understanding what I needed to get from the course and good introduction to social media marketing"

"Informal and easy setting. No boring powerpoints :)"

"Really enjoyed the real life examples and breakdowns, found them really helpful. "

"It was all very good"

"instructors links are very good"

"Great course! Well led and informative"

"great trainer"

"Great at breaking down all the info. Demystifying all the content"

"Explaining everything, answering any questions or queries I had, very friendly and welcoming"

"Great having such a small class . "

"Really useful information to take from it. I feel like I have an action place to go ahead with now. Trainer was kind and friendly and also knew her stuff! "

"Some excellent professional hints and tips and an enjoyable day. Thank you Alice!"

"It was amazing course, loved it. Brilliant information provide and great food for lunch"

"Amazing venue and fab refreshments and lunch, thank you. Customer service pre course great too. Will recommend highly!"

"I liked that there were small groups of people at the training as it allowed more detailed discussions and specific help from the trainer, who could accommodate this as there was a small amount people."

"Making relevant examples regardless of the fact that everyone is working in different industries/has different goals. Course was engaging all throughout - was a bit gutted when i realised it was nearly finished!"

"The course was at a good pace, you never felt rushed however it didn't drag on either. Would recommend."

"Good, open, conversational sessions. Nice fella and knowledgeable."

"course was a good mix of information and mini tasks which kept you engaged."

"Nice environment"

"The venue had a really relaxed ambience, Rich was really engaging and approachable. Lots of tips for future use and great to have the resources available on the portal after the course. "

"Small class size is key- loved this- really feel like you learn so much more"