Training Courses

Social Media Marketing : Introduction

  296 reviews

One Day Course

Now Available As Online Training!


Social Media Marketing is one of the cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience.

This one-day course is aimed at people with little or no marketing experience who want to learn the basics of social media marketing but still make posts and profiles look as sleek and professional as some of the world’s biggest brands. This course focuses on the main social media platforms: Facebook, Instagram, LinkedIn. We’ll also introduce other platforms including Snapchat, Twitter and Whatsapp.

What are the five things you will get out of this course?
• Identify best social media platforms
• Create engaging content
• How to write for your audience
• The difference between successful vs unsuccessful posts
• Practical projects with trainer

You need no previous digital marketing experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Session 1
    • What is social media
    • Brands nailing social
    • Exploring the main platforms - Facebook, Twitter, Instagram and LinkedIn (how they work and who is using them)

    Session 2
    • Best practices for social
    • How to create original content
    • How to choose content
    • Making images work

  • Session 3
    • Copywriting advice for social
    • Tailoring the message to your audience
    • Becoming memorable to your audience
    • Writing for your audience

    Session 4
    • A successful vs an unsuccessful post
    • A content calendar that works
    • Useful tools
    • Using the right hashtags

    Session 5
    • Workshop existing content

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20709 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20709
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Overall the course covered everything and what very helpful"

"Providing up to date and genuinely useful insight across the social media spectrum. Really enjoyed the class, coming away with tangible skills."

"Alice was very good at putting everyone at ease and encouraging all to contribute"

"The course duration was perfect. A good number of short breaks and a 30 minute lunch worked well. Trainer very knowledgeable and engaging. Really enjoyed the course."

"Trainer highly knowledgable and very approachable. I felt at ease and very comfortable asking questions to trainer which i sometimes struggle with."

"Everything was good considering the course was online instead of f2f"

"Making the course relevant and individualised. Honest feedback encouraging critical analysis of current work and how this could easily be improved. Great tips on free resources to help make things quicker and easier."

"Very relaxed and easy to follow. Trainer was amazing and kept the whole group invested and engaged. Great information and loads to think about moving forward."

"Welcoming into the building, organisation, refreshments all great. Training was relevant and interesting and there was lots of interaction and time for questions. Michael was very personable and worked hard to understand our business and therefore our requirements - I felt that all of my objectives were met"

"Alice was very knowledgeable and a great trainer!"

"Really friendly staff and knowledgeable tutor. Nice group to work with too. "

"Excellent course, engaging speaker. Great at answering all our questions"

"Great, nice and easy going. Really good to just get some things written down. Doing some active business planning is really good to do in a group as maybe I would leave it when I got home. "

"everything overall was really good and informative "

"Refreshments provided were great building was good Trainer knowledgeable and receptive to questions"

"Really knowledgeable trainer, great venue, directions provided beforehand were really useful. Great lunch!"

"Fantastic course and set up. Has given me a lot of food for thought and next steps. I really hope I can put what I've learnt into action. Knowledgeable and engaging trainer which is great when the course involves a lot of facilitator input."

"Good at thinking about the big picture and the different uses/audiences for social media"

"Great at being welcoming and knowledgeable. Always a pleasure spending the day here. Good at being an interactive course and good learning environment!"

"Great trainer, great environment"

"Personalizing the training to the participants and their social media sites"

"Good at understanding what I needed to get from the course and good introduction to social media marketing"

"Informal and easy setting. No boring powerpoints :)"

"Really enjoyed the real life examples and breakdowns, found them really helpful. "

"It was all very good"

"instructors links are very good"

"Great course! Well led and informative"

"great trainer"

"Great at breaking down all the info. Demystifying all the content"

"Explaining everything, answering any questions or queries I had, very friendly and welcoming"

"Great having such a small class . "

"Really useful information to take from it. I feel like I have an action place to go ahead with now. Trainer was kind and friendly and also knew her stuff! "

"Some excellent professional hints and tips and an enjoyable day. Thank you Alice!"

"It was amazing course, loved it. Brilliant information provide and great food for lunch"

"Amazing venue and fab refreshments and lunch, thank you. Customer service pre course great too. Will recommend highly!"