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Google Ads Intro | Training Course

Learn to devise and create clickable and profitable Google Ads.
Focus your campaigns to give you superb ROI from your advertising budget.


  Course Dates Venue   Price  
London Bridge £399 + VAT
London Bridge £279 + VAT save £120
Online £249 + VAT save £150
London Bridge £299 + VAT save £100
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Google Ads Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Understanding PPC advertising basics
  • Account structure and settings
  • Creating your Ad content
  • Analysing historical ad performance
  • Planning and executing a campaign
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 241 reviews

Getting started

• Logging in to Ads / Creating an account

• Walking through the interface

• Basic account administration

• Changing and showing different columns in reports

Overview of how Ads work

• What is PPC advertising

• How does Google operate Ads

• What different kind of Ads can I create

• How does Google select and rank the Ads it shows

• What is Quality Score and why is it important

Understanding Account structure

• Account level settings and billing

• What is a campaign

• What is an Ad Group and how do I use it

• Where do Ads live in my account

• What is the relationship between Ads and Keywords

• About status (enabled, paused, removed)

Historical Ad performance

• The overview report

• Which keywords are working well

• Which ads are working well

• Overview of conversions

Planning a simple campaign

• Pre planning your campaign

• Defining your landing page

• Thinking about some keywords

• Planning your campaign settings

• Budget, Bid, Geography, Language, Scheduling, Audience

• Planning your Ad content

• General ideas on good copy for Ads

• Planning your Extensions

Keyword research and selection

• About the keyword planner

• Assessing keywords and traffic projections

• A better idea of costs and budget

• Adding words to a keyword plan

• Projected plan performance

• Adjusting Max CPC to hit targets

• Refining keywords with match modifiers

• About negative keywords

• Moving your plan into your account

Carrying out your campaign plan

• Adding a new search campaign to Ads and setting a key objective

• Allocating budget and setting bid method

• Working through the campaign settings

• Adding an Adgroup and your keywords

Creating an Ad

• Ad your ad copy (headings and descriptions)

• Insert the Final URL

• Adding the page path

• Assigning any extensions

Questions and answers

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"Excellent explanations, attention to detail & very knowledgable. I learned a lot from the course today. Many thanks!"
Bentley Investments Ltd
12th April - Google Ads : Introduction

Latest Reviews

"Start to finish learning with regular check ins and lovely facilities."
Morgan Ellis Lifts
  • 12th October

"Course was very engaging and enjoyed the classroom experience"
  • 5th August

"It was excellent, great to see the technical side of Google Ads and Devon was great at answering every question"
  • 5th August