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Google Ads Intro | Training Course

Gain the skills and knowledge to build successful and profitable Google Ads.
Avoid wasting money being self-taught by learning tips and tricks from Marketing experts.

SMALL COURSE SIZES   |   MARKETING EXPERTS   |   PROFESSIONAL TRAINING   |   LONDON LOCATION

Google Ads Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • How to use the interface
  • How Ads work on Google
  • Planning a simple campaign
  • Keyword research and selection
  • Creating an Ad
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 190 reviews



Getting started
• Logging in to Ads / Creating an account
• Walking through the interface
• Basic account administration
• Changing and showing different columns in reports

Overview of how Ads work
• What is PPC advertising
• How does Google operate Ads
• What different kind of Ads can I create
• How does Google select and rank the Ads it shows
• What is Quality Score and why is it important

Understanding Account structure
• Account level settings and billing
• What is a campaign
• What is an Ad Group and how do I use it
• Where do Ads live in my account
• What is the relationship between Ads and Keywords
• About status (enabled, paused, removed)

Historical Ad performance
• The overview report
• Which keywords are working well
• Which ads are working well
• Overview of conversions



Planning a simple campaign
• Pre planning your campaign
• Defining your landing page
• Thinking about some keywords
• Planning your campaign settings* - Budget, Bid, Geography, Language, Scheduling, Audience
• Planning your Ad content* - General ideas on good copy for Ads
• Planning your Extensions*

Keyword research and selection
• About the keyword planner
• Assessing keywords and traffic projections
• A better idea of costs and budget
• Adding words to a keyword plan
• Projected plan performance
• Adjusting Max CPC to hit targets
• Refining keywords with match modifiers
• About negative keywords
• Moving your plan into your account

Carrying out your campaign plan
• Adding a new search campaign to Ads and setting a key objective
• Allocating budget and setting bid method
• Working through the campaign settings
• Adding an Adgroup and your keywords

Creating an Ad
• Ad your ad copy (headings and descriptions)
• Insert the Final URL
• Adding the page path
• Assigning any extensions

Questions and answers

  Course Dates Venue   Price  
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £199 + VAT save £150
London Bridge £249 + VAT save £100
Online £249 + VAT save £100
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"I couldn't have asked for more, honestly."
Battle Abbey School
4th March - Google Ads : Introduction

Latest Reviews



"Very friendly staff, and Kirsty was very helpful and patient. excellent equipment, nice offices and surroundings,"
CSSC Sports&Leisure
  • 30th September


"Simon was very knowledgable and I would use him again."
Glocal Media
  • 4th September


"Explaining the structure of ads and looking into the bid strategy was very beneficial for me."
FKA Brands
  • 11th August
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