Google Ads Intro Course
Google Ads Intro Course
In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns. Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.
Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals. This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.
Key Learning Points
Key Learning Points
- Understand how Google Ads works and how ads are ranked
- Set up account structure, settings and billing
- Write compelling ad copy and set up extensions
- Research, select and group keywords effectively
- Plan, build and launch your first campaign
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
Suited to marketers, business owners and anyone responsible for paid search who wants to run effective Google Ads campaigns. No prior PPC experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jul 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 16th Oct 26 | Fri | Online | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jul 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Oct 26 | Fri | Online | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
29th Jul 26 (Wed)
16th Oct 26 (Fri)
16th Dec 26 (Wed)
Course Outline
Getting started
Logging in to Ads / Creating an account
Walking through the interface
Basic account administration
Changing and showing different columns in reports
Overview of how Ads work
What is PPC advertising
How does Google operate Ads
What different kind of Ads can I create
How does Google select and rank the Ads it shows
What is Quality Score and why is it important
Understanding Account structure
Account level settings and billing
What is a campaign
What is an Ad Group and how do I use it
Where do Ads live in my account
What is the relationship between Ads and Keywords
About status (enabled, paused, removed)
Historical Ad performance
The overview report
Which keywords are working well
Which ads are working well
Overview of conversions
Planning a simple campaign
Pre planning your campaign
Defining your landing page
Thinking about some keywords
Planning your campaign settings
Budget, Bid, Geography, Language, Scheduling, Audience
Planning your Ad content
General ideas on good copy for Ads
Planning your Extensions
Keyword research and selection
About the keyword planner
Assessing keywords and traffic projections
A better idea of costs and budget
Adding words to a keyword plan
Projected plan performance
Adjusting Max CPC to hit targets
Refining keywords with match modifiers
About negative keywords
Moving your plan into your account
Carrying out your campaign plan
Adding a new search campaign to Ads and setting a key objective
Allocating budget and setting bid method
Working through the campaign settings
Adding an Adgroup and your keywords
Creating an Ad
Ad your ad copy (headings and descriptions)
Insert the Final URL
Adding the page path
Assigning any extensions
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Google Ads Intro often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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