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Google Ads Intro Course

Create, target and launch profitable Google Ads campaigns on this practical one-day course.

Covers account structure, keyword research, ad copy, bidding and campaign planning.

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Google Ads Intro course

Google Ads Intro Course

Google Ads Intro Course

In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns. Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.

Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals. This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.

Once you've completed this course, our Google Ads Advanced course covers account auditing, advanced bidding, automation and Analytics integration.

One Day

10:00 - 16:30 UK Time

Key Learning Points

  • Key Learning Points

  • Understand how Google Ads works and how ads are ranked
  • Set up account structure, settings and billing
  • Write compelling ad copy and set up extensions
  • Research, select and group keywords effectively
  • Plan, build and launch your first campaign

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

Suited to marketers, business owners and anyone responsible for paid search who wants to run effective Google Ads campaigns. No prior PPC experience required.

Course Dates

Course Dates Days Location Places RRP Discount You Pay
29th Jul 26 Wed London Islington Available £399.00 £50.00 £349.00 + VAT
16th Oct 26 Fri Online Available £399.00 £20.00 £379.00 + VAT
16th Dec 26 Wed Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
29th Jul 26 Wed London Islington Available £399.00 £50.00 £349.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
16th Oct 26 Fri Online Available £399.00 £20.00 £379.00 + VAT
16th Dec 26 Wed Online Available £399.00 £399.00 + VAT
Media Training Ltd

Request a quote for Google Ads : Introduction

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

29th Jul 26 (Wed)


Location:London Islington

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT

16th Oct 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount: £20.00

You Pay: £379.00 + VAT

16th Dec 26 (Wed)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Getting started

Logging in to Ads / Creating an account

Walking through the interface

Basic account administration

Changing and showing different columns in reports

2

Overview of how Ads work

What is PPC advertising

How does Google operate Ads

What different kind of Ads can I create

How does Google select and rank the Ads it shows

What is Quality Score and why is it important

3

Understanding Account structure

Account level settings and billing

What is a campaign

What is an Ad Group and how do I use it

Where do Ads live in my account

What is the relationship between Ads and Keywords

About status (enabled, paused, removed)

4

Historical Ad performance

The overview report

Which keywords are working well

Which ads are working well

Overview of conversions

5

Planning a simple campaign

Pre planning your campaign

Defining your landing page

Thinking about some keywords

Planning your campaign settings

Budget, Bid, Geography, Language, Scheduling, Audience

Planning your Ad content

General ideas on good copy for Ads

Planning your Extensions

6

Keyword research and selection

About the keyword planner

Assessing keywords and traffic projections

A better idea of costs and budget

Adding words to a keyword plan

Projected plan performance

Adjusting Max CPC to hit targets

Refining keywords with match modifiers

About negative keywords

Moving your plan into your account

7

Carrying out your campaign plan

Adding a new search campaign to Ads and setting a key objective

Allocating budget and setting bid method

Working through the campaign settings

Adding an Adgroup and your keywords

8

Creating an Ad

Ad your ad copy (headings and descriptions)

Insert the Final URL

Adding the page path

Assigning any extensions

9

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Career paths

Roles this course supports

People training on Google Ads Intro often work in the careers below.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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