Training Courses

Writing for the Web : Introduction

  149 reviews

One Day Course

Overview

This introductory course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality.

The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment.

You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works. You need no previous web writing experience to attend our Writing for the Web course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • How visitors read online and how they scan a page
    • The difference between writing for the web and writing offline copy
    • Putting together a strategy for writing web copy that works

    Knowing your users
    • Who uses your website?
    • Developing the right tone of voice on the web

    Style guides
    • Developing and implementing editorial content style guides

    Principles of web writing
    • Techniques to produce targeted, relevant copy
    • Inverted pyramids
    • Using heads and sells in web copy
    • Sentence and paragraph structure
    • Signposting your copy
    • Chunking down copy
    • Self-contained copy units
    • Evergreening online copy
    • Non-linear formats
  • Editorial styles and formats
    • Developing editorial style guides
    • Creating attention-grabbing structures to standardise and simplify your content

    The art of webifying
    • Re-purposing or webifying existing offline copy
    • Practical examples of how to take existing offline copy and turn it into accessible online copy that works

    Attracting and retaining readers
    • Using keywords
    • Using links and site structure to maximise page visits

    Language skills
    • Reducing errors and inconsistencies when writing for the web
    • Practical exercises designed to improve your ability to write clear, concise, user-friendly, brand-focused copy
    • Proofreading online copy

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"A lot of interactive activities, which provide a good opportunity to learn from others in the group. Also, instant feedback on your work from the trainer."



"Ambiance, content, teaching."



"Very welcoming, good room layouts and Helen was brilliant. The overall pace of the course was very good and I was a fan of the informal environment."



"Well explained, good content and sufficient time to do exercises. Opportunity to get feedback from others on the course."



"Good environment and facilities, great teacher"



"Taking the time to provide additional help when it was required and additional tips to help me personally when writing "



"I liked that the class sizes were small and everyone had a chance to participate. I also liked that we were encouraged to use our own examples as it made the training more relevant."



"Clean and nice atmosphere. Positive and Great trainer"



"Patsy was a great instructor - very personable, knowledgeable and explained the information very well. Thanks Patsy! "



"Nice set-up, clean and friendly environment with trainers who are approachable and like to get personal."



"Small class was great!"



"Good overall training and helpful to have time to write my own copy using the training given"



"engaging course"



"It was very good that we had to create content ourselves, and were able to receive immediate feedback on our work."



"Patsy was really knowledgeable and helpful. "



"Good group size (only 4 of us) - meant it was really relaxed and everyone could ask questions and put forward ideas comfortably."



"Patsy was great at getting the class engaged and talking. She was extremely knowledgeable and gave us space to ask questions so we got we needed from the course."



"Providing course confirmation, objectives, directions and logistics. Training was really good and so was the trainer, was really good at engaging us and answering questions. Overall would really recommend this course. "



"Good organisation."



"Well organised. Good content. Good time structure."



"Piers was a great trainer"



"As an introductory course it was very good "



"Catering was also very good"



"Clear structure of the course, good interactive elements, good amount of breaks."



"Food selection - teas and coffee available throughout the day"



"Specifically I thought the course content really well thought out, I like the fact that the groups are small and interactive. The facilities are great."



"fantastic venue and facilities"



"Everything, fantastic tutor, food and environment"



"Really good, inspiring day, I loved that we were only three people in our group."



"Explaining points made, making the content relevant to the company we work for."



"Engaging course material. Good examples"



"A friendly, open and conversational approach. In no way intimidating even though I'm out of my comfort zone."



"Excellent environment and trainer - loved the small groups"



"General course outline, breaks, food and up-to-date technology."



"the space and equipment are all perfect - very friendly teachers and team"