Section one
People read 25% slower online than in print, so what does this mean for writers?
• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions
• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling
• Front-loading copy exercise
• Feedback session, sharing and comparing ideas.
Section two
• Examples of useful structural formats for short-form and long-form copy
• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length
• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience
• Re-purposing ‘long-form’ copy exercise
• Feedback session, sharing and comparing ideas
Section three
How do you drive traffic to your website and/or engage readers so they click and scroll?
• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions
• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs
• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy
• Exercise in optimising copy and hooking readers
• Feedback session, sharing and comparing ideas
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £249 + VAT save £100 | |||
| London Bridge | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"The course was well run, clear and simple. I feel like I have gained a lot of knowledge that will help me progress within my career and the job I do. Thank you!"
