Training Courses

Writing for the Web : Introduction

  157 reviews

One Day Course

Now Available As Online Training!


This introductory course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality.

The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment.

You are encouraged to bring examples of your own work in order to put together your own strategy for writing online copy that works.

You need no previous web writing experience to attend our Writing for the Web course.

Public Course Dates & Pricing

SOLD  OUT London Bridge SOLD  OUT
SOLD  OUT London Bridge SOLD  OUT

London Bridge
London Bridge
London Bridge
London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Getting Started
    • Essentials for good communication
    • How visitors read online and how they scan a page
    • The difference between writing for the web and writing offline copy
    • Putting together a strategy for writing web copy that works
    • Knowing your users and engaging an online audience

    Principles of Web Writing
    • Producing targeted, relevant copy
    • Benefits not features
    • Inverted pyramids
    • Formatting
    • Signposting your copy
  • Copywriting Techniques
    • Evergreening online copy
    • Structures for grabbing attention
    • The art of webifying
    • The basics of SEO
    • Tightening copy

    Mastering your Tone of Voice
    • Brands nailing their tone of voice
    • Examples of a tone of voice guideline
    • Different tones for different content
    • Common mistakes and how to avoid them

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20536 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20536
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Alice was an a great trainer - incredibly knowledgeable! "

"Very informative. Presenter was great!"

"Explaining everything very simply and providing lots of useful exercises."

"Some really great content. "

"Overall reception is always great. Lovely employees and trainers are all very well selected!"

"small group, lots of personal input "

"It was great to have breaks in between. Good equipment. Good content. Good balance between theory and practice. "

"A lot of interactive activities, which provide a good opportunity to learn from others in the group. Also, instant feedback on your work from the trainer."

"Ambiance, content, teaching."

"Very welcoming, good room layouts and Helen was brilliant. The overall pace of the course was very good and I was a fan of the informal environment."

"Well explained, good content and sufficient time to do exercises. Opportunity to get feedback from others on the course."

"Good environment and facilities, great teacher"

"Taking the time to provide additional help when it was required and additional tips to help me personally when writing "

"I liked that the class sizes were small and everyone had a chance to participate. I also liked that we were encouraged to use our own examples as it made the training more relevant."

"Clean and nice atmosphere. Positive and Great trainer"

"Patsy was a great instructor - very personable, knowledgeable and explained the information very well. Thanks Patsy! "

"Nice set-up, clean and friendly environment with trainers who are approachable and like to get personal."

"Small class was great!"

"Good overall training and helpful to have time to write my own copy using the training given"

"engaging course"

"It was very good that we had to create content ourselves, and were able to receive immediate feedback on our work."

"Patsy was really knowledgeable and helpful. "

"Good group size (only 4 of us) - meant it was really relaxed and everyone could ask questions and put forward ideas comfortably."

"Patsy was great at getting the class engaged and talking. She was extremely knowledgeable and gave us space to ask questions so we got we needed from the course."

"Providing course confirmation, objectives, directions and logistics. Training was really good and so was the trainer, was really good at engaging us and answering questions. Overall would really recommend this course. "

"Good organisation."

"Well organised. Good content. Good time structure."

"Piers was a great trainer"

"As an introductory course it was very good "

"Catering was also very good"

"Clear structure of the course, good interactive elements, good amount of breaks."

"Food selection - teas and coffee available throughout the day"

"Specifically I thought the course content really well thought out, I like the fact that the groups are small and interactive. The facilities are great."

"fantastic venue and facilities"

"Everything, fantastic tutor, food and environment"