Responsive image

Writing for the Web Intro | Training Course

Write effective, easy-to-read, engaging copy for your online readers.
Discover ways to edit and structure that will make your readers want to scroll and click.

WRITING EXPERTS   |   PROFESSIONAL TRAINING   |   SMALL COURSE SIZES   |   ONLINE COURSE AVAILABLE

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • People read online vs print
  • Engage skimming readers
  • Structural formats
  • SEO copywriting
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 185 reviews



Section one People read 25% slower online than in print, so what does this mean for writers?
• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions
• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling
• Front-loading copy exercise
• Feedback session, sharing and comparing ideas.

Section two
• Examples of useful structural formats for short-form and long-form copy
• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length
• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience
• Re-purposing ‘long-form’ copy exercise
• Feedback session, sharing and comparing ideas



Section three How do you drive traffic to your website and/or engage readers so they click and scroll?
• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions
• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs
• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy
• Exercise in optimising copy and hooking readers
• Feedback session, sharing and comparing ideas

Questions and answers

  Course Dates Venue   Price  
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
London Bridge £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

You Might Like These Too

Writing for the Web Adv

from £249 + VAT

1 day course
Learn advanced techniques for writing targeted, well-crafted online copy.

Develop an online voice that will attract and engage readers.

  • Digital engagement strategy
    Tailoring content for mobile
    Blogs and social media
    Techniques for targeted copy
    Structure content to boost SEO

SEO Copywriting          

from £249 + VAT

1 day course
Create brilliant, well-crafted copy that engages readers and search engines alike.

The perfect course for content creators who need to write SEO-friendly copy.

  • SEO best practices
    Use keywords effectively
    Structuring SEO copy
    Writing for your audience
    Practical exercises

How to Write Effectively

from £249 + VAT

1 day course
Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.

  • Plan your writing
    Structure your copy
    Write words with impact
    Use active sentence structures
    Write for different audiences

What Do Our Learners Think About Our Courses?

Tom Interview
Premiere Intro

 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
Social Media Marketing Intro

 Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
Social Media Marketing Intro

 Learner Stories

Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.



"Keeping engagement, informative slides, a nice pace."
Fair Oak And Horton Heath Parish Council
24th May - Writing for the Web : Introduction

Latest Reviews



"The trainer was knowledgeable, friendly, and helpful."
Arun District Council
  • 1st February


"Very clear training and loved that we had to go and work on our own content for a while - meant it was helpful and real to what we need to achieve!"
Arun District Council
  • 1st February


"The course trainer engaging, knowledgeable, and great at encouraging discussion. The course included a good mix of trainer-led work, exercises, and discussions. Bonus points for encouraging engagement over zoom!"
Carbon Brief
  • 1st February
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients