Responsive image

Writing for the Web Intro | Training Course

Write concise, easy-to-read, engaging copy for your online readers.
Learn to edit and structure your content in ways that will captivate your audience.


  Course Dates Venue   Price  
London Bridge £279 + VAT save £120
Online £249 + VAT save £150
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Adapting for online readers
  • How to use visual signposting
  • Using structure for easy navigation.
  • Writing search-engine friendly copy
  • Optimising copy to engage readers
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 247 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.

Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers 'chunk' copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing long-format copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including mobile friendly versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to Evergreen pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas

Questions and answers

You Might Like These Too

Writing for the Web Adv

from £249 + VAT

1 day course
Learn advanced techniques for writing targeted, well-crafted online copy.

Develop an online voice that will attract and engage readers.

  • Understanding your audience
    Crafting a digital engagement strategy
    Adapting content for mobile users
    Using social media
    Evergreening and repurposing existing copy

Copywriting For SEO

from £279 + VAT

1 day course
Optimise your copy for search engines without compromising readability.

Learn valuable techniques to ensure your content is easy to find online.

  • The SEO copywriting process
    Importance of keyword research
    The anatomy of SEO copy
    Seamlessly incorporate keywords
    Essential SEO do's and don'ts

How to Write Effectively

from £279 + VAT

1 day course
Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.

  • Having a clear brief
    Focusing on your audience
    Structuring your copy effectively
    Writing clearly and concisely
    Using active sentences

"Found the course very helpful, the trainer was very knowledgeable ."
Surrey Suply Teachers
28th June - Writing for the Web : Introduction

Latest Reviews

"Really great trainer, super informative and engaging. Learnt a lot that I'll be able to implement on my day-to-day work."
Civil Service
  • 22nd September

"The course was well run, clear and simple. I feel like I have gained a lot of knowledge that will help me progress within my career and the job I do. Thank you!"
Metropolitan Police
  • 10th February

"The trainer was very interactive and engaging. A lot of resources available. The trainer was very welcoming and encouraged me to email her at any point in the next month should i need extra support. Overall, very happy with the course and what i got out of it"
Imperial College London
  • 14th January