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Writing for the Web Intro | Training Course

Write effective, easy-to-read, engaging copy for your online readers.
Discover ways to edit and structure that will make your readers want to scroll and click.


Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • People read online vs print
  • Engage skimming readers
  • Structural formats
  • SEO copywriting
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 211 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.

Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing ‘long-form’ copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas

Questions and answers

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
London Bridge £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT

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What Do Our Learners Think About Our Courses?

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Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

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Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

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Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.

"The course was well run, clear and simple. I feel like I have gained a lot of knowledge that will help me progress within my career and the job I do. Thank you!"
Metropolitan Police
10th February - Writing for the Web : Introduction

Latest Reviews

"Great trainer. Kirsty was knowledgeable, friendly and very engaging. She was able to relate her teachings and content to us and our own working environments with lots of useful advice, tips and resources. Highly recommended trainer and course. Thank you!"
NHS Resolution
  • 8th December

"Patsy was a very thorough and engaging trainer, gave us lots of food for thought and a good grounding in the principles of web writing."
Dechert LLP
  • 14th October

"Knowledgeable staff, great examples and fantastic environment :)"
  • 14th October