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Writing for the Web Intro | Training Course

Write effective, easy-to-read, engaging copy for your online readers.
Discover ways to edit and structure that will make your readers want to scroll and click.


  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £329 + VAT save £50
Online £379 + VAT
London Bridge £379 + VAT

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • People read online vs print
  • Engage skimming readers
  • Structural formats
  • SEO copywriting
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 242 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.

Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing ‘long-form’ copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas

Questions and answers

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"Great atmosphere, pressure free, lovely environment to learn in!"
Genomics England
12th January - Writing for the Web : Introduction

Latest Reviews

"The course was well run, clear and simple. I feel like I have gained a lot of knowledge that will help me progress within my career and the job I do. Thank you!"
Metropolitan Police
  • 10th February

"The trainer was very interactive and engaging. A lot of resources available. The trainer was very welcoming and encouraged me to email her at any point in the next month should i need extra support. Overall, very happy with the course and what i got out of it"
Imperial College London
  • 14th January

"Great trainer. Kirsty was knowledgeable, friendly and very engaging. She was able to relate her teachings and content to us and our own working environments with lots of useful advice, tips and resources. Highly recommended trainer and course. Thank you!"
NHS Resolution
  • 8th December