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Writing for the Web Intro | Training Course

Write concise, easy-to-read, engaging copy for your online readers.
Learn to edit and structure your content in ways that will captivate your audience.


  Course Dates Venue   Price  
London Bridge £299 + VAT save £100
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Adapting for online readers
  • How to use visual signposting
  • Using structure for easy navigation.
  • Writing search-engine friendly copy
  • Optimising copy to engage readers
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 260 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.

Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers 'chunk' copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing long-format copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including mobile friendly versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to Evergreen pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas

Questions and answers

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"All ideas were very clearly explained"
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3rd May - Writing for the Web : Introduction

Latest Reviews

"Well-paced and interesting. Definitely learnt some things. Thank you!"
House Of Commons
  • 20th March

"Explanation of different writing styles Breadth / depth of knowledge Course delivery Great course!"
House Of Commons
  • 20th March

"I thought the pace of the course as good, and it was varied. There were opportunities for instruction, reflection and spending time having a go at some exercises."
House Of Commons
  • 20th March