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Writing for the Web Intro | Training Course

Write concise, easy-to-read, engaging copy for your online readers.
Learn to edit and structure your content in ways that will captivate your audience.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Adapting for online readers
  • How to use visual signposting
  • Using structure for easy navigation.
  • Writing search-engine friendly copy
  • Optimising copy to engage readers
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 269 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.


Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers 'chunk' copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing long-format copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including mobile friendly versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to Evergreen pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

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"Rosie was great! Her knowledge was very helpful and she was able to make the course relevant to my needs."
Quartz Business Media
10th January - Writing for the Web : Introduction

Latest Reviews
Writing for the Web : Introduction
"A really good teacher and very knowledgeable!"
Campbell Tickell
  • 20th September
Writing for the Web : Introduction
"Great course. Great course leader and perfect environment."
Crimestoppers UK
  • 20th September
Writing for the Web : Introduction
"Loved that the groups were small. Felt everyone had their time to express, share and receive feedback without feeling left out. Very informative - and have loads of techniques and ideas to focus on/work with."
Williams Lea
  • 20th September