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Copywriting For SEO | Training Course

Optimise your copy for search engines without compromising readability.
Learn valuable techniques to ensure your content is easy to find online.


  Course Dates Venue   Price  
Online £229 + VAT save £150
Online £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT

Copywriting For SEO | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • The SEO copywriting process
  • Importance of keyword research
  • The anatomy of SEO copy
  • Seamlessly incorporate keywords
  • Essential SEO do's and don'ts
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 237 reviews

Section one

The SEO copywriting process

• Digital impacts for online audiences: how SEO fits in

• Structuring SEO copy for maximum engagement

• Using your audience as the starting point for SEO

• How to make sure your brief targets your audience

Introduction to keyword research

• Introduction to keyword research

• Long and short tail keywords

• An overview of keyword research tools and how to use them

Section two

• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group

• Group feedback and discussion

Section three

The anatomy of SEO copy

• Keyword placement and density

• Titles, sub-headings and tags

• Linking techniques

• SEO dos and don’ts

Fine-tuning your SEO copywriting

• Keeping the tone natural and fluent

• Writing with keywords – not around them

• Adjusting voice for different digital platforms and purposes

Section four

• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day

• Feedback and group discussion

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11th April - Copywriting For SEO

Latest Reviews

"The clear link between theory and practical application was really helpful. Being taken out of your comfort zone, by showing your work, was also a good experience. Kirsty did this in a supportive way with feedback I could work with, understand and apply straightaway."
  • 14th February

"Kirsty the trainer was excellent and really spent the time to make sure we both understood the course materials. This was my first Zoom course and going into it I wasn't sure how it would be not being in person. But I felt comfortable speaking and engaged throughout. I've loved media training courses and can't wait for my next one!"
Northampton Partnership Homes
  • 6th January

"Great overall experience, fab trainer, lovely facility, really informative and useful course. I had a lovely day :)"
Royal College Of Surgeons Of England
  • 19th December