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Copywriting For SEO | Training Course

Optimise your copy for search engines without compromising readability.
Learn valuable techniques to ensure your content is easy to find online.

COPYWRITING EXPERTS | SEO TRAINING | SMALL CLASS SIZES | LIVE ONLINE & CLASSROOM

  Course Dates Venue   Price  
London Bridge £299 + VAT save £100
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Copywriting For SEO | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The SEO copywriting process
  • Importance of keyword research
  • The anatomy of SEO copy
  • Seamlessly incorporate keywords
  • Essential SEO do's and don'ts
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 280 reviews

Section one


The SEO copywriting process

• Digital impacts for online audiences: how SEO fits in

• Structuring SEO copy for maximum engagement

• Using your audience as the starting point for SEO

• How to make sure your brief targets your audience


Introduction to keyword research

• Introduction to keyword research

• Long and short tail keywords

• An overview of keyword research tools and how to use them


Section two

• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group

• Group feedback and discussion

Section three


The anatomy of SEO copy

• Keyword placement and density

• Titles, sub-headings and tags

• Linking techniques

• SEO dos and don'ts


Fine-tuning your SEO copywriting

• Keeping the tone natural and fluent

• Writing with keywords - not around them

• Adjusting voice for different digital platforms and purposes


Section four

• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day

• Feedback and group discussion

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"Nathan was very helpful and managed to work around my company's very niche subject matter. Had a great time!"
Artichoke
17th April - Copywriting For SEO

Latest Reviews



"Super clear, engaging course leader, nice catering"
Ghd
  • 13th March


"Really informative, lots to consider and really high quality info :) thank you!"
Greene King
  • 13th March


"Good structure of the day, good facilities, easily digestible information, plenty of time for questions and discussion."
Ghd
  • 13th March