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Copywriting For SEO | Training Course

Optimise your copy for search engines without compromising readability.
Learn valuable techniques to ensure your content is easy to find online.

COPYWRITING EXPERTS | SEO TRAINING | SMALL CLASS SIZES | LIVE ONLINE & CLASSROOM

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Copywriting For SEO | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The SEO copywriting process
  • Importance of keyword research
  • The anatomy of SEO copy
  • Seamlessly incorporate keywords
  • Essential SEO do's and don'ts
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 307 reviews

The SEO copywriting process

• Digital impacts for online audiences: how SEO fits in

• Structuring SEO copy for maximum engagement

• Using your audience as the starting point for SEO

• Defining your audience

• Ensuring your brief targets your audience


Introduction to keyword research

• The importance of using keywords

• How to research which keywords to use

• Long and short tail keywords

• An overview of keyword research tools and how to use them


Exercise

• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group

• Group feedback and discussion

The anatomy of SEO copy

• The importance of Keyword placement

• Understanding keyword density

• Titles, sub-headings and tags

• Linking techniques

• SEO dos and don'ts


Fine-tuning your SEO copywriting

• Choosing the right tone for your copy

• Keeping the tone natural and fluent

• Writing with keywords - not around them

• Adjusting voice for different digital platforms and purposes


Exercise

• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day

• Feedback and group discussion


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

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"Nathan is an excellent, informative and personable trainer. The course has been a real eye-opener and I have learned a great deal."
Hereford & Worcester Fire And Rescue Service
15th April - Copywriting For SEO

Latest Reviews
Copywriting For SEO
"The course itself was well planned out, spaced out throughout the day. Useful examples used. Good mix of listening & learning, and completing tasks ourselves."
Impetus
  • 11th February
Copywriting For SEO
"Session well delivered, felt easy to ask questions. Useful tools shared, topics broken down into easily digestible parts."
Westminster City Council
  • 11th February
Copywriting For SEO
"Creating a welcoming, encouraging atmosphere. Nathan was supportive and knowledgeable, and the course was educational yet non-intimidating. Thank you!!"
Institute Of Making
  • 11th February