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Copywriting For SEO | Training Course

This course teaches copywriting with an emphasis on improving SEO ranking.
Learn with experts to ensure your content is easily found on the web.

COPYWRITING EXPERTS | SEO TRAINING | SMALL CLASS SIZE | LIVE ONLINE & CLASSROOM

  Course Dates Venue   Price  
Online £199 + VAT save £180
London Bridge £279 + VAT save £100
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT

Copywriting For SEO | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • SEO best practices
  • Use keywords effectively
  • Structuring SEO copy
  • Writing for your audience
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 213 reviews

Section one


The SEO copywriting process

• Digital impacts for online audiences: how SEO fits in

• Structuring SEO copy for maximum engagement

• Using your audience as the starting point for SEO

• How to make sure your brief targets your audience


Introduction to keyword research

• Introduction to keyword research

• Long and short tail keywords

• An overview of keyword research tools and how to use them


Section two


• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group

• Group feedback and discussion

Section three


The anatomy of SEO copy

• Keyword placement and density

• Titles, sub-headings and tags

• Linking techniques

• SEO dos and don’ts


Fine-tuning your SEO copywriting

• Keeping the tone natural and fluent

• Writing with keywords – not around them

• Adjusting voice for different digital platforms and purposes


Section four


• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day

• Feedback and group discussion

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"I very much enjoyed the challenged of this course, and how using SEO language for digital platforms is like a puzzle. i think this will be very helpful in the future throughout my work and personal writing to be clear and concise with sharing information. i think Kirsty is a wonderful teacher!"
Little Dot Studios
29th September - Copywriting For SEO

Latest Reviews



"Analysing in-depth different perspectives and use cases of the teachings."
Loaded PR
  • 18th February


"Piers was an amazing trainer! Knowledgeable, patient and encouraging. I really enjoyed the writing tasks as this put the learning into practice. The way we could naturally ask questions and have a conversation also really helped. Piers was understanding whatever our level of prior knowledge was. A great insight into copywriting for the web that I will bring with me into my role."
Luxury Flooring
  • 18th February


"The trainer was very good at weaving in examples for all of our jobs. The PowerPoint slides will be a useful reference."
Hardie Grant Publishing
  • 28th October