| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £279 + VAT save £100 | |||
| Online | £229 + VAT save £150 | |||
| London Bridge | £379 + VAT | |||
| Online | £379 + VAT | |||
| London Bridge | £379 + VAT | |||
| Online | £379 + VAT |
Section one
The SEO copywriting process
• Digital impacts for online audiences: how SEO fits in
• Structuring SEO copy for maximum engagement
• Using your audience as the starting point for SEO
• How to make sure your brief targets your audience
Introduction to keyword research
• Introduction to keyword research
• Long and short tail keywords
• An overview of keyword research tools and how to use them
Section two
• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
• Group feedback and discussion
Section three
The anatomy of SEO copy
• Keyword placement and density
• Titles, sub-headings and tags
• Linking techniques
• SEO dos and don’ts
Fine-tuning your SEO copywriting
• Keeping the tone natural and fluent
• Writing with keywords – not around them
• Adjusting voice for different digital platforms and purposes
Section four
• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
• Feedback and group discussion
"Kirsty the trainer was excellent and really spent the time to make sure we both understood the course materials. This was my first Zoom course and going into it I wasn't sure how it would be not being in person. But I felt comfortable speaking and engaged throughout. I've loved media training courses and can't wait for my next one!"
