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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES   |   ONLINE COURSE   |   WRITING EXPERTS   |   PRACTICAL EXERCISES

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 15 reviews



Day One

Introduction:
• Different types of Copywriting: informative, inspirational and selling
• Become persuasive in your writing
• Tips to write faster and better

The Process:
• Brainstorming: how to get great ideas and turn them into copy
• Writing for different platforms: social media, websites, cornerstone content, blogs, emails
• Building an integrated multi-channel writing strategy
• Developing and working to a brief
• Defining your target audience
• Developing your tone of voice



Day Two

The Process:
• Telling different kinds of story
• Short punchy copy
• Long copy
• Ways to keep your copy fresh and engaging
• How to write great titles
• SEO tips to improve your online writing

Proofreading and Editing:
• Does copy fit the brief?
• Is it pitched correctly for the target audience?
• Is it enjoyable and interesting to read?
• Is it written to the brand's style and tone of voice?
• Does it meet SEO requirements?
• Read thoroughly and accurately
• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

  Course Dates Venue   Price  
London Bridge £349 + VAT save £100
Online £379 + VAT save £70
London Bridge £399 + VAT save £50
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT

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What Do Our Learners Think About Our Courses?

Tom Interview
Premiere Intro

 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
Social Media Marketing Intro

 Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
Social Media Marketing Intro

 Learner Stories

Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.



"Specific in providing guidance. Kirsty embraced my individuality and gave me skills to create unique and effective copy. I'm over the moon and can't express how impressed and empowered I feel after this course."
University Of Portsmouth
20th May - Copywriting

Latest Reviews



"Good time allocation to sessions vs exercises (excellent balance!) The exercises helped sustain engagement."
World Obesity Federation
  • 25th February


"Great communication, engaging, interesting"
World Obesity Federation
  • 25th February


"Courses are excellent - I have learned so much more than at CIM"
RSM International
  • 28th January
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