| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £479 + VAT | |||
| London Bridge | £379 + VAT save £100 | |||
| Online | £329 + VAT save £150 | |||
| London Bridge | £479 + VAT | |||
| Online | £479 + VAT | |||
| London Bridge | £479 + VAT | |||
| Online | £479 + VAT |
Day One
Introduction:
• Different types of Copywriting: informative, inspirational and selling
• Become persuasive in your writing
• Tips to write faster and better
The Process:
• Brainstorming: how to get great ideas and turn them into copy
• Writing for different platforms: social media, websites, cornerstone content, blogs, emails
• Building an integrated multi-channel writing strategy
• Developing and working to a brief
• Defining your target audience
• Developing your tone of voice
Day Two
The Process:
• Telling different kinds of story
• Short punchy copy
• Long copy
• Ways to keep your copy fresh and engaging
• How to write great titles
• SEO tips to improve your online writing
Proofreading and Editing:
• Does copy fit the brief?
• Is it pitched correctly for the target audience?
• Is it enjoyable and interesting to read?
• Is it written to the brand's style and tone of voice?
• Does it meet SEO requirements?
• Read thoroughly and accurately
• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.
"Very engaging trainer and the course material was very helpful, along with the practical exercises. I also like the fact that it was a small group, so it felt more concentrated and personal. I also felt I was always given the opportunity to speak and ask questions."
