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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES | ONLINE COURSE | WRITING EXPERTS | PRACTICAL EXERCISES

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 60 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

  Course Dates Venue   Price  
London Bridge £449 + VAT
Online £349 + VAT save £100
London Bridge £379 + VAT save £70
London Bridge £399 + VAT save £50
London Bridge £449 + VAT

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What Do Our Learners Think About Our Courses?

Tom Interview
Premiere Intro

 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
Social Media Marketing Intro

 Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
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"Great facilities and friendly staff. Kirsty was engaging and funny whilst creating a great learning environment. I achieved what I wanted to learn from the course. Great place to learn."
IAM RoadSmart
9th May - Copywriting

Latest Reviews



"I like the content of the course, frequent breaks at the right time, delicious lunch, group of 6, enough time for valuable exercises. I like that everything was clean. Every person was very nice and kind. The trainer was absolutely brilliant. I will be coming back whenever possible :)"
Breakthrough Global
  • 17th January


"Course covered lots of different topics to give a great overview"
Buyagift
  • 17th January


"Patsy provided lots of useful information and tips with clear examples and interesting exercises to put everything into practice."
Smartbox
  • 17th January