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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL CLASS SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £399 + VAT save £100
London Bridge £429 + VAT save £70
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The art of persuasive writing
  • Enhance writing speed and quality
  • Generating compelling ideas
  • Develop a multi-channel strategy
  • Proofreading and editing techniques
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 238 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

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"Great engagement great personalisation great group and I liked the exercises. It was all great!"
DataIQ
23rd September - Copywriting

Latest Reviews
Copywriting
"Everything, I felt the pacing and subjects were perfect!"
International Centre For Life
  • 23rd September
Copywriting
"Keeping the course flowing by adding in appropriate break times and exercises. Piers kept the content clear and didnt leave me questioning anything he was really good at explaining."
Pets At Home Ltd
  • 23rd September
Copywriting
"Sufficient breaks and activities not just trainer talking"
Norfolk County Council
  • 23rd September