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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES   |   ONLINE COURSE   |   WRITING EXPERTS   |   PRACTICAL EXERCISES

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 26 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

  Course Dates Venue   Price  
Online £299 + VAT save £150
Online £349 + VAT save £100
London Bridge £379 + VAT save £70
London Bridge £399 + VAT save £50
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT

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What Do Our Learners Think About Our Courses?

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"Really helpful IT support before the course started. The course itself was really good. Piers was knowledgeable and used a good mix of slides, examples, exercises and group work to ensure we covered the topic thoroughly."
Met Police
9th August - Copywriting

Latest Reviews



"Really helpful IT support before the course started. The course itself was really good. Piers was knowledgeable and used a good mix of slides, examples, exercises and group work to ensure we covered the topic thoroughly."
Met Police
  • 9th August


"I really enjoyed the practical exercises and getting to apply theory to every day examples. It helped me get my head around the fundamentals of copywriting and how they apply in real life. I also really enjoyed the insights on SEO as this is something I had little experience with prior to the course."
ActionAid UK
  • 9th August


"This was a well thought out, interaction course and Patsy was very knowledgeable and engaging. The course covered a wide range of examples and types of copywriting that can be applied in various situations. Very helpful."
London Borough Of Hackney
  • 29th July