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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES | ONLINE COURSE | WRITING EXPERTS | PRACTICAL EXERCISES

  Course Dates Venue   Price  
London Bridge £479 + VAT
London Bridge £379 + VAT save £100
Online £329 + VAT save £150
London Bridge £479 + VAT
Online £479 + VAT
London Bridge £479 + VAT
Online £479 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 104 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

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"Very engaging trainer and the course material was very helpful, along with the practical exercises. I also like the fact that it was a small group, so it felt more concentrated and personal. I also felt I was always given the opportunity to speak and ask questions."
Peabody
23rd November - Copywriting

Latest Reviews



"The course is very interactive so you get lots of feedback on your work. The course is well structured with a good amount of breaks so you can easily digest the information."
Mother Tongue
  • 27th October


"I thought that the course information was relevant and everything was very helpful. Kirsty is lovely and very helpful, I particularly liked the one to one support and guidance that was received."
Prompt Marketing
  • 20th September


"Thank you very much! The course was brilliant! I enjoyed the course and learned a lot from it. The content is well organised, informative and focused on practical situations. I will definitely recommend the course to my colleagues."
Cherry
  • 20th September