Need a training session for just you, or perhaps your whole team?
Book a course with an expert trainer at a time and location that suits you. Courses available online, at your offices, or at our London training centre.
Need something a little different from our standard course outline?
We can focus any of our courses on you or your team's needs. Find out how we can help you meet your goals with a tailored course.
Introduction
• Why you should blog/ why blogging is good for business
• Blogs as a marketing and sales tool
The role of blogs in digital marketing
• Ingredients for a good blog
• Using blogs to build a profile and thought leadership
• Attracting new visitors and readers
Defining your company's blogging goals
• Defining your audience?
• What will they want to read about?
• What do you want them to think, feel or do having read your blog?
• Developing a strategy for your content
• Building a content calendar
SEO Basics
• How readers read online
• Choosing keywords for readers and search engines
• Writing for readers not robots
• Incorporating keywords and links in your writing
Writing your blog
• What bloggers can learn from journalists
• Evergreen content
Questions and answers
This course is only available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
"The day went very smoothly and I found it very informative, Piers was a great teacher!"
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