Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £229 + VAT save £150 | |||
London Bridge | £279 + VAT save £100 | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT |
Introduction
• Why you should blog/ why blogging is good for business
• Blogs as a marketing and sales tool
The role of blogs in digital marketing
• Ingredients for a good blog
• Using blogs to build a profile and thought leadership
• Attracting new visitors and readers
Defining your company’s blogging goals
• Defining your audience?
• What will they want to read about?
• What do you want them to think, feel or do having read your blog?
• Developing a strategy for your content
• Building a content calendar
SEO Basics
• How readers read online
• Choosing keywords for readers and search engines
• Writing for readers not robots
• Incorporating keywords and links in your writing
Writing your blog
• What bloggers can learn from journalists
• Evergreen content
Questions and answers
"Trainer was extremely knowledgeable, friendly and overall created a great training environment. I learnt a lot."