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Blogging | Training Course

If you want to start a successful blog, this is the course for you.
Build and create a compelling blog that really connects with your audience.


  Course Dates Venue   Price  
Online £229 + VAT save £150
London Bridge £279 + VAT save £100
Online £379 + VAT
London Bridge £379 + VAT

Blogging | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Essential ingredients of a blog
  • Attracting and engaging new readers
  • Defining goals and target audience
  • SEO techniques for effective blogging
  • Crafting engaging, evergreen blog content
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 85 reviews


• Why you should blog/ why blogging is good for business

• Blogs as a marketing and sales tool

The role of blogs in digital marketing

• Ingredients for a good blog

• Using blogs to build a profile and thought leadership

• Attracting new visitors and readers

Defining your company’s blogging goals

• Defining your audience?

• What will they want to read about?

• What do you want them to think, feel or do having read your blog?

• Developing a strategy for your content

• Building a content calendar

SEO Basics

• How readers read online

• Choosing keywords for readers and search engines

• Writing for readers not robots

• Incorporating keywords and links in your writing

Writing your blog

• What bloggers can learn from journalists

• Evergreen content

Questions and answers

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"Piers was clear, kind, informative. Always well equipped and gives the best points. Have taken so many useful tips to implement moving forward following this course."
Queen Mary Legal Advice Centre
16th July - Blogging

Latest Reviews

"Engaging, very informative and ran very smoothly"
  • 24th August

"The training classes are a great size and it's great to keep them small like this as it makes for a great learning environment"
Kinn Living
  • 20th February

"Great facilities, very informative, and welcoming"
Models Direct
  • 22nd November