Training Courses

Blogging

  78 reviews

One Day Course

Classroom Based

Overview

What is blogging?

Blogging is the activity of writing, updating and managing a blog. At the start, many entrepreneurs and businesses saw the potential in blogging and now it’s grown to become an integral part of the digital marketing strategy.

Why is blogging important?

Companies use blogging to improve their online presence. Here are the main reasons to include blogging in your marketing efforts:

Increase customer engagement. Blogging helps to connect with your existing and potential audience. You can share content, engage in discussions and track their reactions to your posts.

Boost your SEO. Google and other search engines love relevant and fresh content. By blogging regularly you can improve your website’s SEO. As long as you create original content and use the correct keywords, blogging is possibly one of the cheapest ways to increase your online visibility.

Increase brand awareness. Through blogging, you can easily share a lot of interesting facts, news and updates about your business. Blogs give your audience more information about your products/services, culture, staff, mission, personality and values.

Share your content. Blogging is one of the best ways to share your content and boost your website traffic. Posting about your blogs via your social media platforms can help test their effectiveness and track engagement.

Become an industry leader. Whether your business is big or small, you can provide your audience with expertise via your blog. Being viewed as a thought leader will create a loyal audience who will be more likely to come back to read your blogs again and again.

How to start blogging?

Does your business need to produce content but has no idea where to start? Our blogging course will help you take the steps to improving your digital marketing strategy.

What are the 5 things you will get out of this course?
• Learn how to use a blog as a marketing and sales tool
• Develop your content strategy
• Choose and optimise the right keywords for your readers
• Create compelling title tags and headlines
• Add imagery, video and audio to create an interactive blog

You need no previous blogging experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • Why you should blog/ why blogging is good for business
    • Blogs as a marketing and sales tool

    The role of blogs in digital marketing
    • Ingredients for a good blog
    • Using blogs to build a profile and thought leadership
    • Attracting new visitors and readers
    • Using site statistics to understand your readers

    Defining your company’s blogging goals
    • Who is your audience?
    • What will they want to read about?
    • What do you want them to think, feel or do having read your blog?
    • Developing a strategy for your content
    • Building a content calendar

    SEO Basics
    • How readers read online
    • Choosing keywords for readers and search engines
    • Writing for readers not robots
    • Incorporating keywords and links in your writing
  • The Title Tag
    • Why the Title tag is the most important eight words of your blog
    • Word order in your Title tag
    • Best practice when writing headlines

    Writing your blog
    • What bloggers can learn from journalists
    • Evergreen content
    • Anatomy of a business blog post
    • Your voice: writing a post with authority

    The power of images
    • Why images matter
    • Adding video and audio to your blog
    • Archives and feeds

    Hints and tips

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20568 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20568
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback




"The training classes are a great size and it's great to keep them small like this as it makes for a great learning environment "



"small classes, very attentive "

Totter & Tumble - 20th February



"Very happy overall."

SOAS University of London - 20th February



"great facilities, very informative, and welcoming"



"Split the training into good sections, i.e. session, break, session, lunch, session, break, session. Made it easy to stay focused and not become bored!"

Marshall E-Learning - 22nd November



"Really friendly staff"



"feeding the participants ;) as well as warm and welcoming approach ! and of course ... a very knowledgeable trainer ! "



"Everything was really good - well organised, excellent trainer, lots of take-aways from the training! Thanks a lot - I will keep a look out for other training possibilities in the future!"



"The course was structured really well and it made it easy to follow. I started to feel confident about the potential of blogging really quickly which is great! It feels a lot less daunting now!"



"great content, learnt a lot, bite size manageable information"



"Very engaging"



"Very good at addressing different people in the groups requirements."



"I found the course extremely helpful & relevant - all the points that I was interested in were covered & the trainer was clearly very knowledgeable on the topic. Alice was very friendly & helpful & was able to answer any questions that I had throughout the course. I am leaving feeling excited about getting started with my new blog & feeling very well prepaired."

Waterloo Housing Group - 14th January



"Training was excellent"



"Communicating complex ideas. Breaking it down into bitesize chunks and creating a tangible plan to take home. The centre was also very warm, and welcoming and very well organised. "



"Very accessible content and good teacher"



"Extremely useful & insightful course. Would highly recommend! "



"Looking at the whole picture: strategy, keywords, audience - as well as the writing itself. Lots of things to think about."

The Open Data Institute - 20th August



"relevant topics, good training style (not too theoretical, no power point presentation)"



"Providing a really seamless experience"



"Great facilities, trainer very knowledgeable, course size was perfect - not too small to feel nervous, and not too large not to be able to ask questions, great cakes"

Real Time Consultants - 25th June



"Service quality, relevance of the course, experienced trainer."



"Everything from the directions print-out to the actual course was wonderful. You have a really nice space and it is run very well. I genuinely learned a lot and our teacher gave us constructive criticism and very useful insights. So you're good at basically all that you do :)"

Forest Stewardship Council - 25th June



"Knowledge and personalised guidance tailored to our specific needs. Very approachable and friendly trainer."

Velvet Beauty Studio - 6th November



"Customising session to accommodate our individual needs"



"Friendly, clean, open environment. Excellent trainer. Clear agenda."

NLA media access - 24th October



"Patsy was v enthusiastic, engaging and knowledgeable. There were only 2 of us on the course so I thought it might be hard to keep energy levels up but not at all, super course. Very interesting and informative - not to mention enjoyable! "



"The location and environment of the space is lovely and very cozy. The course was well structured and we covered all the topics as written on the course description so I'm very satisfied. "



"Trainer was great, staff were lovely and the food was delicious. Thanks"



"A very thorough overview with lots of examples and helpful information to take away and use. Inspiring!"



"I liked the fact that we had to do some practical examples that re enforced the learning"



"Clear explanation of the subject, interesting information, good links and useful tips"



"I appreciated that the course was still run even though I was the only participant; I really valued how much knowledge the trainer brought to the session - great to learn from people who have industry experience / are practitioners themselves, as well as being good at training. "



"All great! Hopefully we will be back for more. Thanks"

Oakton Developments - 6th April



"Welcoming staff and very informative session! Practical tasks were engaging and allowed us to put what we spoke about into practice. Small group sizes were ideal so everyone had the chance to input to conversation."