Training Courses


  61 reviews

One Day Course


This blogging course will show you successful ways for companies to use their blog as an essential part of their digital marketing strategy. The course will teach you how to humanise a brand and to drive new traffic to your company website.

This blogging course is designed to help you define your goals, create a strategy, find content and write your blog. There are no pre-course requirements.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT per day

    Free Consultation

Course Outline

  • Blogging
    • Understanding how blogs work as a marketing and sales tool
    • The difference between personal blogging and blogging for your business
    • How a blog can benefit your company or organisation
    • Integrating your blog with your company website

    Defining your company’s blogging goals
    • Who is your audience?
    • What will they want to read about?
    • What do you want them to think, feel or do having read your blog?
    • Developing a strategy for your content

    The role of blogs in digital marketing
    • Using blogs to build profile and market share
    • Attracting new visitors and readers
    • Using site statistics to understand your readers

    The importance of keywords
    • Choosing keywords for readers and search engines
    • Vital marketing keywords and phrases

    The Title tag
    • Why the Title tag is the most important eight words of your blog
    • Word order in your Title tag
    • Best practice when writing headlines
  • Writing your blog
    • Components of a business blog
    • Understanding how people read online and writing to mirror it
    • Writing a post
    • Writing with authority
    • Blogging hints and tips
    • Search engine optimised content
    • How to incorporate keywords and key phrases within your writing

    The power of images
    • Why images work
    • Finding royalty free images
    • Adding video and audio to your blog
    • Archives and feeds

    Linking strategy
    • Linking blogs to external sites
    • Writing link copy

    Connecting with your audience
    • Sending invites to your blog
    • Creating polls
    • Inviting comments and replying to them
    • Getting audience feedback
    • How much information should I post?

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 12745 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed12745
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Training was excellent"

"Communicating complex ideas. Breaking it down into bitesize chunks and creating a tangible plan to take home. The centre was also very warm, and welcoming and very well organised. "

"Very accessible content and good teacher"

"Extremely useful & insightful course. Would highly recommend! "

"Looking at the whole picture: strategy, keywords, audience - as well as the writing itself. Lots of things to think about."

The Open Data Institute - 20th August

"relevant topics, good training style (not too theoretical, no power point presentation)"

"Providing a really seamless experience"

"Great facilities, trainer very knowledgeable, course size was perfect - not too small to feel nervous, and not too large not to be able to ask questions, great cakes"

Real Time Consultants - 25th June

"Service quality, relevance of the course, experienced trainer."

"Everything from the directions print-out to the actual course was wonderful. You have a really nice space and it is run very well. I genuinely learned a lot and our teacher gave us constructive criticism and very useful insights. So you're good at basically all that you do :)"

Forest Stewardship Council - 25th June

"Knowledge and personalised guidance tailored to our specific needs. Very approachable and friendly trainer."

Velvet Beauty Studio - 6th November

"Customising session to accommodate our individual needs"

"Friendly, clean, open environment. Excellent trainer. Clear agenda."

NLA media access - 24th October

"Patsy was v enthusiastic, engaging and knowledgeable. There were only 2 of us on the course so I thought it might be hard to keep energy levels up but not at all, super course. Very interesting and informative - not to mention enjoyable! "

"The location and environment of the space is lovely and very cozy. The course was well structured and we covered all the topics as written on the course description so I'm very satisfied. "

"Trainer was great, staff were lovely and the food was delicious. Thanks"

"A very thorough overview with lots of examples and helpful information to take away and use. Inspiring!"

"I liked the fact that we had to do some practical examples that re enforced the learning"

"Clear explanation of the subject, interesting information, good links and useful tips"

"I appreciated that the course was still run even though I was the only participant; I really valued how much knowledge the trainer brought to the session - great to learn from people who have industry experience / are practitioners themselves, as well as being good at training. "

"All great! Hopefully we will be back for more. Thanks"

Oakton Developments - 6th April

"Welcoming staff and very informative session! Practical tasks were engaging and allowed us to put what we spoke about into practice. Small group sizes were ideal so everyone had the chance to input to conversation."

"The course was very relevant - equipping you with skills that can be used straightaway. Patsy was extremely engaging and interesting and knowledgable"

Oakton Developments - 6th April

"Trainer was very experienced, friendly and made the course fun and engaging - the time flew by! Lovely training environment with lots of refreshments on hand. The course itself was very eye opening with lots of theory."

"The trainer was good!"

"Creating a relaxed and friendly environment. Didn't feel as though we were being talked at. "

"Structure, content of course was really interesting, easy to absorb and trainer was excellent. "

"The informal environment is great. Trainer was friendly and knowledgeable The facilities were also very good, the modern and cool set up appealed to me and made me feel very comfortable.. "

"Clear but very informative day, I will be able to apply the majority to my blogs at work! "

Mars Horsecare Uk Ltd - 27th June

"Great learning environment. Friendly, great facilities, great lunch. Excellent course content. Trainer knowledgeable, approachable, easy to understand. Could offer advice for my industry despite having no experience of it"

Mars Horsecare UK Ltd - 27th June

"Everything from start to finish was great - thank you. "

"Fantastic venue! Loved the size of the class, really interactive session and lots of personalised insights to apply"

"I had a 1-to1 session and Patsy was excellent at tailoring the course to the specific challenges, restrictions etc. that I face , rather than it being about blogging in general. This was great, and meant I got a lot more out of the session than I might have. She had looked at the blog I work on in advance, and was generally very knowledgable, friendly and general an excellent trainer. "

"Love the new chairs!"

"just thought the whole experience was fantastic, thanks for a great day!"