Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £229 + VAT save £150 | |||
London Bridge | £279 + VAT save £100 | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT |
Introduction
• Why you should blog/ why blogging is good for business
• Blogs as a marketing and sales tool
The role of blogs in digital marketing
• Ingredients for a good blog
• Using blogs to build a profile and thought leadership
• Attracting new visitors and readers
Defining your company’s blogging goals
• Defining your audience?
• What will they want to read about?
• What do you want them to think, feel or do having read your blog?
• Developing a strategy for your content
• Building a content calendar
SEO Basics
• How readers read online
• Choosing keywords for readers and search engines
• Writing for readers not robots
• Incorporating keywords and links in your writing
Writing your blog
• What bloggers can learn from journalists
• Evergreen content
Questions and answers
"Piers was clear, kind, informative. Always well equipped and gives the best points. Have taken so many useful tips to implement moving forward following this course."