Blogging

This Introduction to Blogging is the perfect course for aspiring bloggers. Learn the art of crafting engaging and informative blog posts, attracting readers, and building a successful blog.

Discover effective writing techniques, strategies for selecting compelling topics, optimising content for search engines, and promoting your blog through social media. Gain insights into monetisation strategies and learn how to create a strong online presence.

Whether you're a beginner or looking to enhance your blogging skills, this course will provide you with the knowledge and tools to start and grow your own blog successfully.

Course Outline

Introduction

Why you should blog/ why blogging is good for business

Blogs as a marketing and sales tool

The role of blogs in digital marketing

Ingredients for a good blog

Using blogs to build a profile and thought leadership

Attracting new visitors and readers

Defining your company's blogging goals

Defining your audience?

What will they want to read about?

What do you want them to think, feel or do having read your blog?

Developing a strategy for your content

Building a content calendar

SEO Basics

How readers read online

Choosing keywords for readers and search engines

Writing for readers not robots

Incorporating keywords and links in your writing

Writing your blog

What bloggers can learn from journalists

Evergreen content

Questions and answers

The day went very smoothly and I found it very informative, Piers was a great teacher!

Very good at explaining everything and helping link things back to our company

This was a really helpful course and was nice that it was 1 on 1 as we got some relevant and helpful information to our business.

Nathan was a great teacher, I learnt so much, such a great session. 10/10 would recommend.

Trainer was extremely knowledgeable, friendly and overall created a great training environment. I learnt a lot.

The training classes are a great size and it's great to keep them small like this as it makes for a great learning environment

Small classes, very attentive

Very happy overall.

Great facilities, very informative, and welcoming

Really friendly staff

Feeding the participants ;) as well as warm and welcoming approach ! and of course ... a very knowledgeable trainer !

Great content, learnt a lot, bite size manageable information

Very engaging

Very good at addressing different people in the groups requirements.

Training was excellent

Very accessible content and good teacher

Extremely useful & insightful course. Would highly recommend!

Looking at the whole picture: strategy, keywords, audience - as well as the writing itself. Lots of things to think about.

Relevant topics, good training style (not too theoretical, no power point presentation)

Providing a really seamless experience

Service quality, relevance of the course, experienced trainer.

Knowledge and personalised guidance tailored to our specific needs. Very approachable and friendly trainer.

Customising session to accommodate our individual needs

Friendly, clean, open environment. Excellent trainer. Clear agenda.

Trainer was great, staff were lovely and the food was delicious. Thanks

A very thorough overview with lots of examples and helpful information to take away and use. Inspiring!

I liked the fact that we had to do some practical examples that re enforced the learning

Clear explanation of the subject, interesting information, good links and useful tips

All great! Hopefully we will be back for more. Thanks

Creating a relaxed and friendly environment. Didn't feel as though we were being talked at.

Structure, content of course was really interesting, easy to absorb and trainer was excellent.

Clear but very informative day, I will be able to apply the majority to my blogs at work!

Everything from start to finish was great - thank you.

Fantastic venue! Loved the size of the class, really interactive session and lots of personalised insights to apply

Love the new chairs!

Just thought the whole experience was fantastic, thanks for a great day!

Inspiring

Everything. Really good course, with an amazing tutor. Thank you

The quality, content and approach to the course in small training groups was fantastic. Real practical blogging workshopping was great.

Blogging

Reviews

Satisfaction

Recommend

Blogging

Blogging

Key Learning Points

Expert Trainers

Class Size

Food & Drink

Support

Cancellation

Certificate

Volume Discounts

Request a quote for Blogging

Course Dates

Course Outline

Introduction

The role of blogs in digital marketing

Defining your company's blogging goals

SEO Basics

Writing your blog

Questions and answers

Who attends?

Career Progressives

Career Changers

Graduates

Learn Your Way

Face To Face

Live Online

Team Training

Three Steps To Success

Identify Your Path

Learn With Experts

Earn Certification

Social Media Marketing Intro

Discover how to create a successful social media marketing strategy. Learn how to engage with your target audience and attract new customers.

Copywriting For SEO

Optimise your copy for search engines without compromising readability. Learn valuable techniques to ensure your content is easy to find online.

How to Write Effectively

Write persuasive, compelling copy that will engage your audience. Learn valuable techniques to dramatically improve your writing skills.

Discover how to create a successful social media marketing strategy.

Learn how to engage with your target audience and attract new customers.

Optimise your copy for search engines without compromising readability.

Learn valuable techniques to ensure your content is easy to find online.

Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.