Training Courses

How to Write Effectively

  80 reviews

One Day Course


The course offers practical lessons and valuable guidance on how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email.

You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Free Consultation

Course Outline

  • Good communication
    • How clear writing leads to effective communication
    • Practical examples of effective writing

    Who you are writing for?
    • Gauging your audience and adjusting your style of writing to their needs
    • Developing a house style
    • Getting a clear brief on the message your client needs to get across and what the desired response is
    • Examples of effective writing

    Getting grammar, structure, punctuation and spelling right
    • Common errors and how to avoid them
    • Inherent problems with computer's spelling and grammar checkers
    • The impact of different tenses: using the active and passive tenses
    • Sentence length and structure
    • The importance of consistency
  • Building a message
    • Planning what you wish to write
    • Different styles of message and formats
    • Structuring reports, emails, news stories and features
    • Introductions and conclusions
    • Getting to the point
    • Using quotes effectively

    Writing online copy
    • The differences between print and online reading habits
    • Writing copy you can skim
    • Making your copy searchable

    Editing and proofing
    • How to edit your own writing
    • Tightening copy, making every word count
    • Verb and subject agreement
    • Proofreading your work

    Practical exercises
    • Effective writing exercises
    • Writing and critiquing an article
    • Developing your own voice on the page

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Great course, tailored to what all the people in the class needed. Small class sizes is also great."

"Alice was great at getting people involved and finding relative examples to each person!"

"Excellent course content, excellent tutor who tailored the course to individual needs "

"Nice space, well-paced useful class, very knowledgeable trainer. "

"Really friendly, helpful trainers and staff. Would love to come back for alternative training courses in the future."

"Piers was really knowledgeable and kind with his feedback. Staff we really welcoming. Thank you!"

"brill course and a great refresher. good examples and nice environment. "

"Thanks for providing lunch and having such a clean training environment."

"Brilliant teachers"

"Small size training course, helpful and knowledgeable trainer, helpful and friendly staff "

"Alice was very friendly and helped with extra pointers"

"Lots of resources! "

"Friendly environment and effective use of time in courses."

"Very satisfied overall"

"Everything was tidied away in a very quick manner, everyone was really friendly and the course trainer was very knowledgable. "

"very welcoming relaxed. environment"

"excellent environment and very friendly people and a very patient and helpful instructor - Pierce - who explained everything perfectly!"

"The course was very good"

"Perfect pace. Piers was very clear and engaging. I've had a great day :)"

"The courses have big practical component which I find extremely helpful "

"The course was interactive and offered practical exercises and examples."

"The course was great."

"Friendly welcome, great good, exellent trainer (patsi)"

"Great food and hospitality. Good direction to where we need to go and where we will be collected by our tutor. Highly relevant and interesting course content. Good mix of workshop, board and PC work. Very helpful."

"really nice space to be trained in and good session"

"I think we had a great mix of examples for all different professions. "

"Excellent, professional and knowledgeable expert on the subject. Very engaging, and wonderful hospitality at the centre"

"The instructor was excellent. I came away with much that will help me improve performance at work, and to do it more confidently. "

"Course content was good, passion of the trainer on the subject helps make what could potentially be a slow course, interesting. "

"welcoming and organisation and quality of trainer"

"Great, I think every team needs this in any company. It is so important to refresh our writing skills!"

"everything! once more, you have provided me with a clear and useful course and a lovely and knowledgeable teacher. thank you!"

"Loved the lunch!"

"Organisation, easyness"

"Great at taking the time to ask about how we would be using the training in our work environment. I found it very 'effective' - so thank you very much."