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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.

SMALL COURSE SIZES | WRITING EXPERTS | PROFESSIONAL TRAINING | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Plan your writing
  • Structure your copy
  • Write words with impact
  • Use active sentence structures
  • Write for different audiences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 135 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts – how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

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"Piers was very knowledgeable and helpful, it was great to learn from him and the writing exercises really helped me put the theory into practice. The slides were informative and clear, and not over-filled with information. It was a great balance. I thoroughly enjoyed this course and learned a lot."
University Of Glasgow
20th June - How to Write Effectively

Latest Reviews



"Kirsty was engaging, funny and knowledgeable throughout. She took the time to tailor the content of the course to each of us individually so we could genuinely improve in areas where skills lacked. I feel I have received bespoke support and training today which, I believe, is a rare treat! I would absolutely reccommend."
FOUR PAWS
  • 4th February


"This course, as well as our teacher, really shined in making it tailored and really effective to our individual needs. It seems rare to walk away from a course with so many takeaways that are specific to my writing style which I can implement straight away with confidence and effectiveness."
FOUR PAWS UK
  • 4th February


"Real life examples and giving us the opportunity to get involved!"
Epping Forest District Council
  • 16th June