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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.

SMALL COURSE SIZES | WRITING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £329 + VAT save £50
Online £379 + VAT
London Bridge £379 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Having a clear brief
  • Focusing on your audience
  • Structuring your copy effectively
  • Writing clearly and concisely
  • Using active sentences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 152 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts – how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

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"The course was really interesting and Rosie was very knowledgeable and a great teacher. I would definitely recommend this to others and even come again myself!"
Local Trust
6th January - How to Write Effectively

Latest Reviews
How to Write Effectively
"Piers was very knowledgeable and helpful, it was great to learn from him and the writing exercises really helped me put the theory into practice. The slides were informative and clear, and not over-filled with information. It was a great balance. I thoroughly enjoyed this course and learned a lot."
University Of Glasgow
  • 20th June
How to Write Effectively
"Kirsty had the ability to keep everyone engaged throughout the course and was able to tailor the training to everyone's' needs. There were ample opportunities to put theory into practise, followed by useful feedback each time. Kirsty's enthusiasm was contagious; I will be recommending this course to friends and colleagues!"
Dogs Trust
  • 29th March
How to Write Effectively
"Kirsty was engaging, funny and knowledgeable throughout. She took the time to tailor the content of the course to each of us individually so we could genuinely improve in areas where skills lacked. I feel I have received bespoke support and training today which, I believe, is a rare treat! I would absolutely reccommend."
FOUR PAWS
  • 4th February