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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.

SMALL COURSE SIZES   |   WRITING EXPERTS   |   PROFESSIONAL TRAINING   |   ONLINE COURSE AVAILABLE

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Plan your writing
  • Structure your copy
  • Write words with impact
  • Use active sentence structures
  • Write for different audiences
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 102 reviews



Section one

The importance of having a clear brief, whatever you are writing
• Establishing the format and purpose of the communication
• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind
• Building a target persona as a focus for your writing
• Developing a tone and voice for engagement
• Fleshing out your brief
• Practical discussion

Section two
• Practical writing exercise, discussion and feedback



Section three

Planning and structure
• Finding the best structure for your message
• Digital impacts – how your audience will skim your writing
• Prioritising the content of your message

Deeper structure
• Writing concisely and consistently
• Keeping paragraphs self-contained
• Engaging your audience with active sentences

Section four
• Practical writing exercise, feedback and group discussion

Questions and answers

  Course Dates Venue   Price  
London Bridge £349 + VAT
Online £199 + VAT save £150
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Great with patience and reading everyone's work, really insightful learned a lot."
Barbour
24th February - How to Write Effectively

Latest Reviews



"Patsy was fantastic - listened to the challenges I have and weaved them into training throughout the day."
Centre For Progressive Policy
  • 24th November


"Fantastic trainer who was great at making examples relatable, and answering all questions we had. Lots of information to digest but that's exactly what I wanted. Also appreciated the research bits - how people read online etc. Helped me feel confident in using new methods / techniques going forward."
Mind
  • 2nd October


"Very good learning environment, Alice is very approachable and made the session interaction. The centre was very good in the current Covid pandemic."
Huawei Global Finance UK Ltd
  • 2nd October
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