Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £279 + VAT save £120 | |||
Online | £249 + VAT save £150 | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT |
Section one
The importance of having a clear brief, whatever you are writing
• Establishing the format and purpose of the communication
• Desired outcomes, calls to action, impact
Keeping the audience firmly in mind
• Building a target persona as a focus for your writing
• Developing a tone and voice for engagement
• Fleshing out your brief
• Practical discussion
Section two
• Practical writing exercise, discussion and feedback
Section three
Planning and structure
• Finding the best structure for your message
• Digital impacts - how your audience will skim your writing
• Prioritising the content of your message
Deeper structure
• Writing concisely and consistently
• Keeping paragraphs self-contained
• Engaging your audience with active sentences
Section four
• Practical writing exercise, feedback and group discussion
Questions and answers
"Very engaging, really great communication, tips and information! Thanks :)"