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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.


  Course Dates Venue   Price  
London Bridge £249 + VAT save £150
London Bridge £279 + VAT save £120
London Bridge £329 + VAT save £70
Online £249 + VAT save £150
London Bridge £399 + VAT
London Bridge £399 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Having a clear brief
  • Focusing on your audience
  • Structuring your copy effectively
  • Writing clearly and concisely
  • Using active sentences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 165 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts - how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

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"Organised, structured, personable"
1st February - How to Write Effectively

Latest Reviews

"Presenting, making clear the objectives and what we will achieve from the day really had me engaged and I knew what kind of knowledge I would be able to take away with me. I also think the set up with the snacks and lunches was fantastic, hospitality wise I was impressed as well as the training itself."
  • 17th August

"Piers was very knowledgeable and helpful, it was great to learn from him and the writing exercises really helped me put the theory into practice. The slides were informative and clear, and not over-filled with information. It was a great balance. I thoroughly enjoyed this course and learned a lot."
University Of Glasgow
  • 20th June

"Kirsty had the ability to keep everyone engaged throughout the course and was able to tailor the training to everyone's' needs. There were ample opportunities to put theory into practise, followed by useful feedback each time. Kirsty's enthusiasm was contagious; I will be recommending this course to friends and colleagues!"
Dogs Trust
  • 29th March