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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.

SMALL COURSE SIZES | WRITING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
London Bridge £399 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Having a clear brief
  • Focusing on your audience
  • Structuring your copy effectively
  • Writing clearly and concisely
  • Using active sentences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 170 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts - how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

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"Specific examples and visual aides and anecdotes"
AJ Bell
21st June - How to Write Effectively

Latest Reviews



"Rosie was an excellent teacher with great examples and tips that I'm sure will be easy to remember/implement moving forward."
Informa Connect
  • 1st February


"The course was really interesting and Rosie was very knowledgeable and a great teacher. I would definitely recommend this to others and even come again myself!"
Local Trust
  • 6th January


"Presenting, making clear the objectives and what we will achieve from the day really had me engaged and I knew what kind of knowledge I would be able to take away with me. I also think the set up with the snacks and lunches was fantastic, hospitality wise I was impressed as well as the training itself."
NCA
  • 17th August