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How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.


How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Plan your writing
  • Structure your copy
  • Write words with impact
  • Use active sentence structures
  • Write for different audiences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 115 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts – how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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What Do Our Learners Think About Our Courses?

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 Learner Stories

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Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

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"Real life examples and giving us the opportunity to get involved!"
Epping Forest District Council
16th June - How to Write Effectively

Latest Reviews

"Piers was fantastic and really patient with the group."
Scotland House London
  • 21st April

"Small group sizes was great and the trainer was engaging and encourgaing."
Here Be Dragons
  • 21st April

"Great with patience and reading everyone's work, really insightful learned a lot."
  • 24th February