Responsive image

How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.


  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
London Bridge £399 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Having a clear brief
  • Focusing on your audience
  • Structuring your copy effectively
  • Writing clearly and concisely
  • Using active sentences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 170 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts - how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

You Might Like These Too

Good Grammar and Punctuation

from £299 + VAT

1 day course
This course is ideal for anyone looking to gain confidence and improve their writing.

Master the correct use of English grammar and accurate punctuation.

  • Mastering sentence construction
    Understanding punctuation rules
    Crafting sentences and paragraphs
    Using different tenses
    Nailing apostrophes and plurals

Writing for the Web Intro

from £329 + VAT

1 day course
Write concise, easy-to-read, engaging copy for your online readers.

Learn to edit and structure your content in ways that will captivate your audience.

  • Adapting for online readers
    How to use visual signposting
    Using structure for easy navigation.
    Writing search-engine friendly copy
    Optimising copy to engage readers


from £429 + VAT

2 day course
Master the craft of creating engaging copy for various marketing platforms.

Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

  • The art of persuasive writing
    Enhance writing speed and quality
    Generating compelling ideas
    Develop a multi-channel strategy
    Proofreading and editing techniques

"Specific examples and visual aides and anecdotes"
AJ Bell
21st June - How to Write Effectively

Latest Reviews

"Rosie was an excellent teacher with great examples and tips that I'm sure will be easy to remember/implement moving forward."
Informa Connect
  • 1st February

"The course was really interesting and Rosie was very knowledgeable and a great teacher. I would definitely recommend this to others and even come again myself!"
Local Trust
  • 6th January

"Presenting, making clear the objectives and what we will achieve from the day really had me engaged and I knew what kind of knowledge I would be able to take away with me. I also think the set up with the snacks and lunches was fantastic, hospitality wise I was impressed as well as the training itself."
  • 17th August