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Content Marketing | Training Course

Create engaging content that attracts and interests your target audience.
Learn how to maximise reach, retain your audience and improve engagement.

SMALL COURSE SIZES | MARKETING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Content marketing essentials
  • Identifying your target audience
  • Creating a comprehensive content strategy
  • Leveraging emotions to drive behaviours
  • The power of storytelling
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 164 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming


Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content


Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content


Questions & Answers


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"Great interactive discussion within the group."
Sodexo
27th March - Content Marketing

Latest Reviews
Content Marketing
"Good course, despite not being entirely relevant to my line of work there was a lot to take away and implement into my day-to-day. Laura was very knowledgeable and engaged in open conversations that allows you to see how the course content can fit within your role. I've taken a lot onboard and have some ideas on how I can improve our services and ultimately the business output."
Sodexo
  • 27th March
Content Marketing
"Environment was a great place to work from, the facilities were excellent and the trainer was very friendly, flexing and adapting the course flow to our needs and the nature of the conversations. Overall, a really enjoyable experience, and the energy in the room was really positive and fun."
Sodexo
  • 27th March
Content Marketing
"Natalia was good at linking to specific business area"
NatWest
  • 3rd February