Training Courses

Content Marketing

  4 reviews

One Day Course

Overview

Successful content marketing strategies can guide and inform your customer to new paths to purchase.

This one-day content marketing course provides the foundational steps needed to inform your approach to content creation and distribution. It will teach you how to develop content and effectively promote it, maximising its reach and impact on your audiences.

You'll learn how to write your business's story and then harness digital tools to distribute that story to your target customers. Your audience will be clear on who you are, what you do and what makes you so darn good and worth purchasing.

In other words, this course will teach you the core 21st-century marketing skill set and is a must-attend course for anyone wanting to engage with their customers.

You need no previous experience to attend this course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction to content
    • Why storytelling is more important than the product or service you are trying to sell
    • Everything starts with Google

    Laying the foundations
    • How to Identify your audience
    • Your brand: the big six questions
    • Using the Content Triangle to workshop a target audience, tone of voice and other benefits
    • The fundamental importance of emotion in driving behaviour

    Planning a campaign
    • What we talk about when we talk about strategy
    • How to write a homepage, About page, explain your core benefit and core proposition
    • What is a timeline? What is a funnel?
  • Creation and distribution
    • What the hell is an editorial calendar?
    • Case studies and thought leadership
    • How to engage visitors through all content channels, including third-party social media platforms
    • Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
    • How to create data visualizations that really work

    Measurement and analysis
    • Identifying metrics that matter
    • Content tracking aligned to goals

    Questions & Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 12745 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed12745
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Experienced trainer and environment, valuable examples "



"Structure of the course and practical side "