Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £279 + VAT save £100 | |||
Online | £229 + VAT save £150 | |||
London Bridge | £379 + VAT | |||
London Bridge | £379 + VAT | |||
Online | £379 + VAT |
Session 1: Introduction to content
• What is content marketing? Examples of content marketing
• Benefits and disadvantages of content marketing
• Why content marketing works
• Exercise - Brand brainstorming
Session 2: Laying the foundations
• The importance of storytelling in content marketing
• How to cultivate meaningful interactions through content
• How to Identify your audience
• Exercise - Identifying your audience
• Discussion - How content works for your audience
Session 3: The next steps
• The fundamental importance of emotion in driving behaviour
• Creating an effective strategy
• How content can meet business needs
• Repurposing existing or future content
• Exercise - Repurposing your content
Session 4: Types of content and how they can work for you
• Blogs
• Video
• Infographics
• Interviews
• Social Media
• Topic brainstorm + workshop of existing content
Questions & Answers
"Everything was great but I especially enjoyed the exercises (persona and repurposing content) - they were super relevant! Deva's insights and feedback were very on-point and he really accurately responded to our specifics needs and challenges. The small class size was amazing because we were able to focus in on our (as my classmate called it) "bespoke" goals and brainstorm effectively. Definitely the best online training I've ever taken :-)."