Training Courses

Content Marketing

  49 reviews

One Day Course

Now Available As Online Training!

Overview

Successful content marketing strategies can guide and inform your customer to new paths to purchase.

This one-day content marketing course provides the foundational steps needed to inform your approach to content creation and distribution. It will teach you how to develop content and effectively promote it, maximising its reach and impact on your audiences.

You'll learn how to write your business's story and then harness digital tools to distribute that story to your target customers. Your audience will be clear on who you are, what you do and what makes you so darn good and worth purchasing.

In other words, this course will teach you the core 21st-century marketing skill set and is a must-attend course for anyone wanting to engage with their customers.

You need no previous experience to attend this course.

Public Course Dates & Pricing

SOLD  OUT London Bridge SOLD  OUT

Online
London Bridge
Online
London Bridge
London Bridge
London Bridge
London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Session 1: Introduction to content
    • What is content marketing? Examples of content marketing
    • Benefits and disadvantages of content marketing
    • Why content marketing works
    • Exercise - Brand brainstorming

    Session 2: Laying the foundations
    • The importance of storytelling in content marketing
    • How to cultivate meaningful interactions through content
    • How to Identify your audience
    • Exercise - Identifying your audience
    • Discussion - How content works for your audience
  • Session 3: The next steps
    • The fundamental importance of emotion in driving behaviour
    • Creating an effective strategy
    • How content can meet business needs
    • Repurposing existing or future content
    • Exercise - Repurposing your content

    Session 4: Types of content and how they can work for you
    • Blogs
    • Video
    • Infographics
    • Interviews
    • Social Media
    • Topic brainstorm + workshop of existing content

    Questions & Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20536 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20536
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback




"The exercises that the course was broken into were great, good length and variety of areas discussed. Very useful to apply to current content we are creating at LiveArea."



"very quick responses once registered - call re setting up remote software and invoice/payment details. Alice-May was very knowledgeable, helpful and happy to take questions throughout."



"Amazing and knowledgeable trainer, thanks Alice!"



"Mix of exercises and explaining, keeping it lively."



"everything, very professional and attendees very friendly and being a small group works nicely for answering questions and being individually focused on everyone. Food is excellent."



"Found all the insight really useful and excellent for idea generation. "



"Everyone was extremely friendly and helpful. Alice was very knowledgable and made the environment comfortable and fun. Lots of relevant information. "



"Relaxed, easy learning environment. Alice was very supportive when I didn't feel confident in a few of the exercises."



"drilling down into all levels and areas, making us think with exercises"



"Examples and knowledge, outstanding! "



"Alice was an excellent teacher. The venue and culture of the centre was inviting, I particularly enjoyed the staff Christmas jumpers. "



"Very communicative and approachable that made it very interesting throughout. Well received course,"



"I think it was a perfect mix of information and interactive exercises. "



"Really, really useful space for brainstorming - will be taking back tons of actionable insights. Friendly, knowledgeable, open and easy. Flew by. "



"Personal examples and helping person to person rather than as a general group - a great course "



"Fab person the end of the phone who guided me in when I was close...but lost!"



"Really friendly trainer, quite knowledgable, very good at getting brainstorming/creativity out of attendees."



"I really liked the integration of practical aspects"



"Very knowledgable about the topic :)"



"Was a really great interactive session. I've come out with some great content ideas that I can go back to the office with just because I was given space and guidance to brainstorm. I've been able to think about audiences, different kinds of content and distribution. I've done plenty of courses at Media Training and this has been the best one in terms of practical things I can take back to my work. Really great."



"Very good at catering to everyone of all backgrounds and industries and very knowledgeable and friendly trainers!"



"Alice was amazing - she explained everything well, and gave supporting examples too which was great. The exercises were really useful too - especially when we got to discuss them together afterwards. I have come away with so many ideas!"



"the training is excellent and very cleverly run. The exercises help memorise what we learn. "



"Extremely well planned out course. Alice has been an amazing teacher and I can't wait to implement all of the ideas brainstormed in the class. "



"Trainer used examples of our own work when explaining things so it was relatable. Very good. "



"I found Alice really knowledgeable and able to tailor examples to individuals to enable everyone to have a clear understanding of what she was discussing "



"Good technology, easy to access site in central location."



"Good knowledgeable trainer, covered a lot of content to give a really good overview of content marketing, interspersed with some short activities to keep us engaged. Helpful answers to questions and suggestions for other sources of info."



"The course was great, really interactive. Alice was very knowledgeable and could answers all our questions. We had a really engaged group (great group size too!) so lots of good discussion and sharing."



"Interacting and coming to meet us individually - making us all feel so welcomed"



"Alice was really personable and engaging, I really enjoyed the day."



"All of it"



"preparation, interaction with students, presentation"



"Great class sizes to put everyone at ease. Nice balance of practical activities."



"Clear, concise and friendly"