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Content Marketing | Training Course

Learn how to create content and make people engage with it.
Create new ways to maximise reach, improve customer loyalty and increase purchases.

SMALL COURSE SIZES   |   TRAINING EXPERTS  |   LONDON LOCATION   |   ONLINE COURSE AVAILABLE

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Use content to get conversions
  • The importance of storytelling
  • Identify your audience
  • Create a content strategy
  • Identify best types of content
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 74 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

  Course Dates Venue   Price  
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT

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What Do Our Learners Think About Our Courses?

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"Friendly staff and trainers"
University Of Portsmouth
23rd July - Content Marketing

Latest Reviews



"Talking it through, encouraging engagement and all in all explaining what it was that we were up to. Come out of it pretty confident I had learnt a lot to help me in the day to day. Cheers Kirsty."
World Obesity
  • 22nd March


"Practical examples Innovative ideas Understanding of all kinds of businesses Concise impactful inspiration"
BrandMe
  • 22nd March


"I think the prep prior to training was really good"
Prostate Cancer UK
  • 22nd March