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Content Marketing | Training Course

Create engaging content that attracts and interests your target audience.
Learn how to maximise reach, retain your audience and improve engagement.


  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Content marketing essentials
  • Identifying your target audience
  • Creating a comprehensive content strategy
  • Leveraging emotions to drive behaviours
  • The power of storytelling
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 121 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Everything was great but I especially enjoyed the exercises (persona and repurposing content) - they were super relevant! Deva's insights and feedback were very on-point and he really accurately responded to our specifics needs and challenges. The small class size was amazing because we were able to focus in on our (as my classmate called it) "bespoke" goals and brainstorm effectively. Definitely the best online training I've ever taken :-)."
CentralNic PLC
19th July - Content Marketing

Latest Reviews

"Michael was such an engaging tutor and he provided lots of inspiring examples to backup his points. He has motivated me to write content which targets the specific needs of our customers. There were lots of opportunities to ask questions too. Thank you for all your help!"
Benenden Hospital
  • 14th November

"Brilliant course, had a brilliant day! I think Michael might be the most knowledgable marketing man in the universe! Love the location, great lunch and the views of Tower Bridge have been a lovely bonus. Thanks all"
Arete Stories
  • 14th November

"Having a small group on the call meant that discussions were tailored to our specific challenges. Very helpful, would recommend to other team members"
  • 19th October