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Content Marketing | Training Course

Learn how to create content and make people engage with it.
Create new ways to maximise reach, improve customer loyalty and increase purchases.

SMALL COURSE SIZES | TRAINING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT
Online £379 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Use content to get conversions
  • The importance of storytelling
  • Identify your audience
  • Create a content strategy
  • Identify best types of content
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 97 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Michael was such an engaging tutor and he provided lots of inspiring examples to backup his points. He has motivated me to write content which targets the specific needs of our customers. There were lots of opportunities to ask questions too. Thank you for all your help!"
Benenden Hospital
14th November - Content Marketing

Latest Reviews
Content Marketing
"Having a small group on the call meant that discussions were tailored to our specific challenges. Very helpful, would recommend to other team members"
Unipro
  • 19th October
Content Marketing
"Easy to follow and understand what was being presented."
OxTS
  • 10th December
Content Marketing
"Kirsty is a fantastic teacher. She explained everything clearly and at the perfect level for all members of the course!"
Imperial Society Of Teachers Of Dancing
  • 10th December