Content Marketing | Training Course

Course Info

Course Offering

One Day Course
10:00 - 16:30
Classroom at London Bridge
Live Online
Expert Tuition

Takeaways

What will I learn?

Use content to get conversions
The importance of storytelling
Identify your audience
Create a content strategy
Identify best types of content
Free digital course assets
Free post-course helpdesk support

Learner Reviews

How good is the course?

Average Score 4.8 out of 5
Delicious lunch provided
Certificate of Achievement
74 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

Course Dates	Venue	Price
	Online	£199 + VAT save £150
	London Bridge	£229 + VAT save £120
	London Bridge	£249 + VAT save £100
	Online	£279 + VAT save £70
	London Bridge	£299 + VAT save £50
	Online	£349 + VAT
	London Bridge	£349 + VAT

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