Content Marketing Course
Content Marketing Course
Key Learning Points
Key Learning Points
- Understand the principles of effective content marketing
- Define and research your target audience
- Build a content strategy that meets business goals
- Use emotion and storytelling to drive engagement
- Repurpose content across multiple channels
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
Suited to marketers, brand managers, content professionals and business owners who want to build a content strategy that attracts and retains their target audience. No prior experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Sep 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 11th Nov 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Sep 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 11th Nov 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
Course Dates
16th Sep 26 (Wed)
11th Nov 26 (Wed)
Course Outline
Session 1: Introduction to content
What is content marketing? Examples of content marketing
Benefits and disadvantages of content marketing
Why content marketing works
Exercise - Brand brainstorming
Session 2: Laying the foundations
The importance of storytelling in content marketing
How to cultivate meaningful interactions through content
How to Identify your audience
Exercise - Identifying your audience
Discussion - How content works for your audience
Session 3: The next steps
The fundamental importance of emotion in driving behaviour
Creating an effective strategy
How content can meet business needs
Repurposing existing or future content
Exercise - Repurposing your content
Session 4: Types of content and how they can work for you
Blogs
Video
Infographics
Interviews
Social Media
Topic brainstorm + workshop of existing content
Career paths
Roles this course supports
People training on Content Marketing often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
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