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Content Marketing | Training Course

Create engaging content that attracts and interests your target audience.
Learn how to maximise reach, retain your audience and improve engagement.

SMALL COURSE SIZES | MARKETING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
Online £299 + VAT save £100
London Bridge £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Content marketing essentials
  • Identifying your target audience
  • Creating a comprehensive content strategy
  • Leveraging emotions to drive behaviours
  • The power of storytelling
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 138 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming


Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content


Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Explaining everything in detail."
MSF
24th June - Content Marketing

Latest Reviews
Content Marketing
"Trainer was absolutely brilliant, so friendly and helpful, felt very comfortable to ask questions and feel like I have learnt a lot and it wasn't overly techy or daunting."
Cliphair Limited
  • 20th June
Content Marketing
"Professional engaging trainer, lovely space, great food - a great experience over all!"
Ordnance Survey
  • 20th June
Content Marketing
"Natalia was a great, conversational speaker who really engaged with everyone. Very easy to find the building with signage, very clean. Lovely lunch. Will recommend!"
C-Screens
  • 20th June