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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Understanding your audience
  • Crafting a digital engagement strategy
  • Adapting content for mobile users
  • Using social media
  • Evergreening and repurposing existing copy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 172 reviews

Introduction

• How visitors read online and how they scan a page

• The role of web copy in an integrated online strategy


Listening and strategy

• Buzz monitoring, web analytics, sentiment analysis

• Understanding your audience

• Formulating a digital engagement strategy that works

• Commissioning and editing the right content for your readers

• How to work a brand tone of voice online


Tailoring content for mobile consumption

• Refining web-writing strategies for tablets and smartphones


Social and multimedia

• The role of blogs on websites

• Using multimedia to compliment your copy

• Sharing and promoting content through social media

Style Guides

• Giving your Style Guide a healthcheck


Techniques for writing online copy

• Techniques to produce targeted, relevant copy

• Creating engaging and useable heads, intros and instructions

• Making effective use of links

• Signposting your copy

• Self-contained copy units

• Evergreening copy


Structure

• Structuring content in creative ways that improve usability and boost SEO


Repurposing copy

• Re-purposing existing offline copy

• Practical examples of how to take existing offline copy and turn it into accessible online copy that works

• Monitoring your site for shovelware syndrome


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

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"Allowing us to work through examples and discuss, rather than just beng talked at."
The Royal Marsden Cancer Charity
11th April - Writing for the Web : Advanced

Latest Reviews
Writing for the Web : Advanced
"The trainer was truly excellent: resourceful, supportive, engaging."
InZone - Université De Genève
  • 20th December
Writing for the Web : Advanced
"Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"
Prevent Watch
  • 18th November
Writing for the Web : Advanced
"Really great agenda on the whole, the trainer was very nice and understanding, spoke clearly and explained things well. I learnt lots and it was a great refresher course, which is exactly what I wanted. Overall very good experience, so thank you!"
Royal College Of Nursing
  • 30th August