Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £329 + VAT save £70 | |||
London Bridge | £329 + VAT save £70 | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT |
Introduction
• How visitors read online and how they scan a page
• The role of web copy in an integrated online strategy
Listening and strategy
• Buzz monitoring, web analytics, sentiment analysis
• Understanding your audience
• Formulating a digital engagement strategy that works
• Commissioning and editing the right content for your readers
• How to work a brand tone of voice online
Tailoring content for mobile consumption
• Refining web-writing strategies for tablets and smartphones
Social and multimedia
• The role of blogs on websites
• Using multimedia to compliment your copy
• Sharing and promoting content through social media
Style Guides
• Giving your Style Guide a healthcheck
Techniques for writing online copy
• Techniques to produce targeted, relevant copy
• Creating engaging and useable heads, intros and instructions
• Making effective use of links
• Signposting your copy
• Self-contained copy units
• Evergreening copy
Structure
• Structuring content in creative ways that improve usability and boost SEO
Repurposing copy
• Re-purposing existing offline copy
• Practical examples of how to take existing offline copy and turn it into accessible online copy that works
• Monitoring your site for shovelware syndrome
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
"Allowing us to work through examples and discuss, rather than just beng talked at."