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Writing for the Web Adv Course

Master advanced techniques for creating targeted, purposeful online copy that drives action.

Develop a distinctive digital voice and learn to write content that retains and grows your audience.

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Writing for the Web Adv course

Writing for the Web Adv Course

Writing for the Web Adv Course

Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy. The course also addresses how to structure your content to improve usability and search engine optimisation.

This course is editorial rather than technical in emphasis. If you want to tailor the content to your exact requirements, you are welcome to do so.

One Day

10:00 - 16:30 UK Time

Key Learning Points

  • Key Learning Points

  • Map and write for your specific online audience
  • Build a strategy for sustained digital engagement
  • Adapt content for mobile-first readers
  • Integrate social media into your content approach
  • Evergreen and repurpose existing content effectively

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You'll need to have attended our Writing for the Web Intro course or have equivalent working knowledge before joining this class.

Who is this course for?

For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.

Course Dates

Course Dates Days Location Places RRP Discount You Pay
28th Aug 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
20th Nov 26 Fri Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
28th Aug 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
20th Nov 26 Fri Online Available £399.00 £399.00 + VAT
Media Training Ltd

Request a quote for Writing for the Web : Advanced

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

28th Aug 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT

20th Nov 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

How visitors read online and how they scan a page

The role of web copy in an integrated online strategy

Aligning content goals with business and user needs

2

Listening and Strategy

Buzz monitoring, web analytics, sentiment analysis

Understanding your audience

Formulating a digital engagement strategy that works

Commissioning and editing the right content for your readers

How to work a brand tone of voice online

3

Tailoring Content for Mobile Consumption

Refining web-writing strategies for tablets and smartphones

Prioritising content for small screens

Balancing brevity with clarity in mobile copy

4

Social and Multimedia

The role of blogs on websites

Using multimedia to complement your copy

Sharing and promoting content through social media

5

Techniques for Writing Online Copy

Giving your Style Guide a health check

Techniques to produce targeted, relevant copy

Creating engaging and useable heads, intros and instructions

Making effective use of links

Signposting your copy

Self-contained copy units

Evergreening copy

Structuring content in creative ways that improve usability and boost SEO

6

Repurposing Copy

Repurposing existing offline copy

Practical examples of how to take existing offline copy and turn it into accessible online copy that works

Monitoring your site for shovelware syndrome

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Further Reading

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7 Easy Tricks To Become A Professional Self Editor

Strong self-editing skills are essential for any professional who writes. Here are seven practical tricks to help you…