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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Understanding your audience
  • Crafting a digital engagement strategy
  • Adapting content for mobile users
  • Using social media
  • Evergreening and repurposing existing copy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 159 reviews

Introduction

• How visitors read online and how they scan a page

• The role of web copy in an integrated online strategy

Listening and strategy

• Buzz monitoring, web analytics, sentiment analysis

• Understanding your audience

• Formulating a digital engagement strategy that works

• Commissioning and editing the right content for your readers

• How to work a brand tone of voice online

Tailoring content for mobile consumption

• How tablets and smartphones are refining web-writing strategies

Social and multimedia

• The role of blogs on websites

• Using multimedia to compliment your copy

• Sharing and promoting content through social media

Style Guides

• Giving your Style Guide a healthcheck

Techniques for writing online copy

• Techniques to produce targeted, relevant copy

• Creating engaging and useable heads, intros and instructions

• Making effective use of links

• Signposting your copy

• Self-contained copy units

• Evergreening copy

Structure

• Structuring content in creative ways that improve usability and boost SEO

Repurposing copy

• Re-purposing existing offline copy

• Practical examples of how to take existing offline copy and turn it into accessible online copy that works

• Monitoring your site for shovelware syndrome

Questions and answers

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    Evergreening and repurposing existing copy

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"Nathan was very informative. He used real life examples and I was example to use examples from work to tailor my content. He spent a lot of time explaining everything. I really enjoyed the session - Thank you very much!"
Media Training Ltd
14th February - Writing for the Web : Advanced

Latest Reviews



"Really knowledgeable instructor, good pace. Staff were friendly. Lunch was also very good. I learnt a lot of useful info to take to my job"
Cherry Advertising Ltd
  • 4th July


"The pace and structure at which the trainer delivered the course was brilliant, enough time to think, discuss and share ideas. I also thought the way the trainer explained the content of the presentation was extremely clear and to the point!"
NHS Confederation
  • 17th February


"Excellent trainer. Well timed. Each section had enough information that was relative. Good pace and trainer was extremely attentive to everyone's needs."
EdPlace
  • 17th February