| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £299 + VAT save £100 | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Introduction
• How visitors read online and how they scan a page
• The role of web copy in an integrated online strategy
Listening and strategy
• Buzz monitoring, web analytics, sentiment analysis
• Understanding your audience
• Formulating a digital engagement strategy that works
• Commissioning and editing the right content for your readers
• How to work a brand tone of voice online
Tailoring content for mobile consumption
• How tablets and smartphones are refining web-writing strategies
Social and multimedia
• The role of blogs on websites
• Using multimedia to compliment your copy
• Sharing and promoting content through social media
Style Guides
• Giving your Style Guide a healthcheck
Techniques for writing online copy
• Techniques to produce targeted, relevant copy
• Creating engaging and useable heads, intros and instructions
• Making effective use of links
• Signposting your copy
• Self-contained copy units
• Evergreening copy
Structure
• Structuring content in creative ways that improve usability and boost SEO
Repurposing copy
• Re-purposing existing offline copy
• Practical examples of how to take existing offline copy and turn it into accessible online copy that works
• Monitoring your site for shovelware syndrome
Questions and answers
"Great training course - loads of useful tips I'll be using. Tailored to those us of attending the course too"
