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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Understanding your audience
  • Crafting a digital engagement strategy
  • Adapting content for mobile users
  • Using social media
  • Evergreening and repurposing existing copy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 158 reviews

Introduction

• How visitors read online and how they scan a page

• The role of web copy in an integrated online strategy

Listening and strategy

• Buzz monitoring, web analytics, sentiment analysis

• Understanding your audience

• Formulating a digital engagement strategy that works

• Commissioning and editing the right content for your readers

• How to work a brand tone of voice online

Tailoring content for mobile consumption

• How tablets and smartphones are refining web-writing strategies

Social and multimedia

• The role of blogs on websites

• Using multimedia to compliment your copy

• Sharing and promoting content through social media

Style Guides

• Giving your Style Guide a healthcheck

Techniques for writing online copy

• Techniques to produce targeted, relevant copy

• Creating engaging and useable heads, intros and instructions

• Making effective use of links

• Signposting your copy

• Self-contained copy units

• Evergreening copy

Structure

• Structuring content in creative ways that improve usability and boost SEO

Repurposing copy

• Re-purposing existing offline copy

• Practical examples of how to take existing offline copy and turn it into accessible online copy that works

• Monitoring your site for shovelware syndrome

Questions and answers

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    Evergreening and repurposing existing copy

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"This was amazing course - the teacher was clear and effective when communicating, providing interesting examples for each topic on the course. He also allowed enough room for discussion and questions."
Historic Royal Palaces
29th September - Writing for the Web : Advanced

Latest Reviews



"The pace and structure at which the trainer delivered the course was brilliant, enough time to think, discuss and share ideas. I also thought the way the trainer explained the content of the presentation was extremely clear and to the point!"
NHS Confederation
  • 17th February


"Excellent trainer. Well timed. Each section had enough information that was relative. Good pace and trainer was extremely attentive to everyone's needs."
EdPlace
  • 17th February


"It was great having the activities and lessons adapted to my needs and ability to using examples from my job."
Natural England
  • 3rd August