Training Courses

Feature Writing : Introduction

  55 reviews

Two Day Course

Classroom Based


This course covers the news writing and news gathering skills which every writer needs to master before they can become a competent feature writer.

The course covers ideas for features, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be.

This course is for anyone who needs to write features in the course of their work - including press officers, publicity officers, contributors to in-house journals, and magazine and newspaper journalists.

You need no previous experience to attend this course.

Public Course Dates & Pricing

London Bridge
London Bridge
London Bridge
London Bridge
London Bridge
London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • Defining characteristics of a feature story
    • How to construct a feature
    • Different feature formats: the Inverted Triangle vs the Diamond and other formats

    Finding and researching good feature subjects
    • How to turn good ideas into good features
    • How to decide what features will work best
    • How to research a feature
    • Using the web and other published material and archives for new ideas
    • Spotting ideas in other sources that were not intended to offer feature options

    The essentials of good English
    • Grammar and spelling
    • Sentence and paragraph construction
    • Feature writing styles
  • Secrets of structuring a feature
    • How to get your feature off to the right start
    • Organising elements in the most logical and interesting way
    • Different structures and formats
    • Finding a good ending for your feature

    How to interview
    • Preparing for an interview
    • Deciding who to interview
    • Ensuring you are well-briefed

    Getting the right quotes
    • Gaining your subject’s confidence
    • Deciding when to use direct quotes
    • When to convert information into reported speech

    Writing for digital readers
    • The differences between print and online reading habits
    • Linking to and embedding multimedia content in your features

    How to meet deadlines
    • Setting realistic deadlines
    • Tips and tricks on how to make feature editors happy

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20709 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20709
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Great teacher and great venue"

"Friendly, nice environment. "

"Our trainer was extremely good and very welcoming. It was nice to spend the two days with him. "

"Was a great experience, really can't fault it. I think it was the best course i've been on. Good timings for breaks etc and fab, knowledgeable trainer."

"Really enjoyed the course, learnt so much! Thank you!"

"Patsy was incredible, very informative and I have learnt so much from her. "

"Teaching and feeding us. Everything we needed!"

"Knowledgeable and approachable trainer"

"Excellent and informative trainer - really inspiring and great feedback. Thank you so much!"

"Asked us what we wanted to learn. Was very practical and vocational. Friendly."

"examples were good."

"I thought the day was really well organised and enjoyable. The classes were small which made for effective learning which was very efficient. Really liked Patsy, I thought she was very engaging and enthusiastic."

"Very clear examples and explanations of different techniques to improve writing "

"Patsy was very knowledgeable - I felt I took away a lot from the course and it's given me plenty of ideas for future features. "

"Organisation, great food, great atmosphere/setting. Good computers."

"Lovely lunch and refreshments! Our trainer was very good and really friendly and knowledgeable too. Thanks! "

"Healthy food!"

"Trainer was very helpful and approachable - knowledgeable about his subject and tactful with his feedback."

"Really good knowledge of the subject and happy to answer all questions"

"it was all very smooth and organised- thank you"

"Very informal setting which was very relaxing"

"Very engaging course, the trainer provided some very useful tips. "

"A very friendly and enjoyable atmosphere, I hope to return!"

"Interesting to write features from a journalist's perspective. Some really useful take-away's on how we can inject a bit more life into potentially dull case studies!"

"The food and the environment was very good."

"Really knowledgeable trainer who was able to offer some real world advice and experience. "

"Everything was really well organised, friendly and approachable, useful course."

"Everything was fab. The training itself, the venue, "

"Very useful course, really appreciated Hellen's insights and teaching style."

"Piers passion for the subject shone through in his teachings. The interactive aspects of the course were incredibly helpful as was the feedback of the pieces of work we produced. "

"Ladies who signed me in were very friendly & welcoming, Piers was so very interesting & knowledgeable. Learnt so very much, just need to put it into practice!! Thanks so very much."

"interesting and helpful, lots of support and expertise"

"It was all very well-organized and everyone was very helpful. The instructor was great and I will immediately implement most of what she taught!"

"Trainer offered very detailed level of personal experience. High degree of individual attention"

"Relaxed environment, very knowledgeable and experienced trainer, small group sizes allow good one to one time."