Introduction

• Defining characteristics of a feature story

• How to construct a feature

• Different feature formats: the Inverted Triangle vs the Diamond and other formats

Finding and researching good feature subjects

• How to turn good ideas into good features

• How to decide what features will work best

• How to research a feature

• Using the web and other published material and archives for new ideas

• Spotting ideas in other sources that were not intended to offer feature options

The essentials of good English

• Grammar and spelling

• Sentence and paragraph construction

• Feature writing styles

Secrets of structuring a feature

• How to get your feature off to the right start

• Organising elements in the most logical and interesting way

• Different structures and formats

• Finding a good ending for your feature

How to interview

• Preparing for an interview

• Deciding who to interview

• Ensuring you are well-briefed

Getting the right quotes

• Gaining your subject’s confidence

• Deciding when to use direct quotes

• When to convert information into reported speech

Writing for digital readers

• The differences between print and online reading habits

• Linking to and embedding multimedia content in your features

How to meet deadlines

• Setting realistic deadlines

• Tips and tricks on how to make feature editors happy

Questions and answers