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Sub-Editing Intro | Training Course

Master the skills you need to become an outstanding sub-editor.
Develop an eye for detail and the ability to work quickly under pressure.

WRITING EXPERTS | JOURNALISM TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £399 + VAT save £100
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT

Sub-Editing Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The sub-editing process
  • Checking accuracy, readability, and style
  • Mastering structure
  • Spotting common issues and mistakes
  • Crafting engaging headlines
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 199 reviews

Day one

Part one

• Brief introduction to the role of the sub-editor in your organisation

• How sub-editing differs from proofreading

• Building a process based on appropriate essential checks for the type of copy, usually including:

• Does the copy fit the brief/meet its intended purpose?

- Is it pitched at the right level for the target audience?

- Is it factually accurate?

- Is it a good read and written to house style?

- Does it meet SEO requirements?

- Is it legally sound?

• Intro exercise

Part two

• Practical exercise

• Feedback and good practice examples of sentences that work well, versus the poorly constructed.

Part three

• How to use structure as the foundation for efficient sub-editing:

• Demonstration of the inverted pyramid for news (a top-loading format also effective for online content of all types including emails, short form content including marketing copy)

• Introduction to the 5Ws - a formula to help subs check content has key information readers require

Part four

• Practical exercises

Day two

Part one

• How to use structure as the foundation for efficient sub-editing:

• Demonstration of a variety of feature/ long-form structures including the diamond, hexagon, egg, egg timer, multi-pyramid

• Discussion of common problems and examples of how to fix copy that needs more than a tweak, with emphasis on improving intros and conclusions:

- weak intro

- lack of pace

- clunky transitions

- repetition

- length

- flabby sentences

- lame conclusion

Part two

• Practical exercise

• Feedback and group discussion.

Part three

• Discussion on how to work well with writers on opinion or first-person pieces, in particular learning to respect a writer's individual style and voice.

• Examples of when to change copy and when to leave it alone - particular focus on how to edit direct quotes/ paraphrase effectively.

Part four

• Writing titles and headlines that inform, promise and engage

• How SEO influences and helps headline writing

• How to balance creativity with practicality

• How to stay on the right side of click-bait

• How to use the other complementary display copy, that helps sell a piece - blurbs, call-outs, captions

• Final practical exercise

Questions and answers

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"Flexibility of time, small numbers in the class - great food options on day 2!"
London & Partners
6th March - Sub-Editing : Introduction

Latest Reviews



"Having an interactive, small group course was fantastic and really captured my attention in a way that a larger group probably wouldn't have done. Piers was really knowledgeable and a great teacher."
Technology Networks
  • 5th February


"Covered a whole host of topics and enjoyed the group discussion elements and the tasks to practice what we had been taught. Feel inspired to transform my copy and look forward to applying what I have learnt into my day job. Nathan was friendly, knowledgeable at explaining the topics and on hand to answers questions and provide constructive task feedback"
London & Partners
  • 15th November


"I really enjoyed the course - I thought it was interactive with lots of tasks to put the theory into the practise. The pace of the training was great and I liked the opportunity to get involved. The hospitality of the team was great - they were friendly and welcoming. A really great atmosphere and place for training."
Imperial College London
  • 15th November