Responsive image

Google Tag Manager | Training Course

Take control of your marketing tags and analytics all in one place.
Google Tag Manager will give you full access to features that support the agile development of your website.

SMALL COURSE SIZES   |   MARKETING EXPERTS   |   PROFESSIONAL TRAINING   |   LONDON

Google Tag Manager | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Set up Google Tag Manager
  • Deploy containers
  • Understand data layering
  • Set up custom analytics tracking options
  • Configuration and debugging
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • New Course
  • No reviews yet
  • Delicious lunch provided
  • Certificate of Achievement
  • 0 reviews

Introduction

• What is Google Tag manager?

• The Google Tag Manager architecture

• Why should I use Google Tag Manager?

• What are tags and what can I use them for?

• What ready made tags are available?

Signing up and creating your first container

• Signing up to Google Tag Manager

• Considering cross domain and sub domain tracking needs

• Adding your first container

• Deploying your container/s to your website

• Upgrading from Universal Analytics to Google Tag Manager

Google Tag Manager interface and admin

• Signing in and choosing an account

• Switching between accounts and adding accounts

• Setting personal preferences

• Administration controls and adding other users

• About workspaces and versions

• The interface screens

• About Folders

Technical concepts

• Web Basics and GTM; HTML, Javascript and the DOM

• Tags, Triggers and Variables

• The GTM workflow process

• Using built-in vs user defined variables

• What is the Data Layer?

Creating your first tags

• Installing Google analytics universal tracking tag

• Installing social media tracking tags

• Other ready made Tags available

• Configuring your first trigger

• Configuring a variable

• Bonding a trigger and variable into a tag

Enhanced web tracking with Google analytics and tag manager

• Identifying and planning trackable activities

• Configuration accuracy

• Simple form submission tracking

• Simple button interaction tracking

• Setting up document download tracking

Publishing and deployment

• Entering the preview mode

• Testing and checking Tag Configurations

• Troubleshooting common issues

• Other google tools to help debugging and configuration

• Publishing your workspace changes


Where do I go from here?

• More advanced tracking ideas

• What else can I track with tag manager?

  Course Dates Venue   Price  
London Bridge £199 + VAT save £150
Online £229 + VAT save £120
London Bridge £249 + VAT save £100
Online £349 + VAT

You Might Like These Too

Google Ads Intro

from £199 + VAT

1 day course
Gain the skills and knowledge to build successful and profitable Google Ads.

Avoid wasting money being self-taught by learning tips and tricks from Marketing experts.

  • How to use the interface
    How Ads work on Google
    Planning a simple campaign
    Keyword research and selection
    Creating an Ad

SEO Intro          

from £199 + VAT

1 day course
Learn to improve how your website ranks with major search engines such as Google.

Get taught practical, proven tips and techniques from SEO experts.

  • Set SEO goals
    Make pages SEO friendly
    How to use keywords
    Page content and structure
    Internal and external links

Google Analytics Intro

from £199 + VAT

1 day course
Analyse your website traffic data effectively to improve conversions.

Understand your users' behaviour to align your digital marketing strategy and budget.

  • Understand the interface
    Analyse website traffic data
    About the flow of visitors
    Understand your users' behaviour
    Which webpages are successful

What Do Our Learners Think About Our Courses?

Tom Interview
Premiere Intro

 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
Social Media Marketing Intro

 Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
Social Media Marketing Intro

 Learner Stories

Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.



"Ian is very knowledgeable and has a lovely presentation manner. He kept me engaged."
Lisa Griffin
30th July - Powerpoint : Presentation Design

Latest Reviews



"Really nice small class with a very friendly teacher. I liked that it was very personal and we were able to create something that related to our own business. Nicole was excellent!"
HAGS
  • 30th July


"The course was really great and I felt this was a friendly learning environment! Would recommend :)"
Reach PLC
  • 30th July


"Very welcoming, great set up, food and drinks are all top quality, can't recommend enough!"
Compass Group
  • 30th July
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients
Top Clients