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Google Tag Manager | Training Course

Learn how to take control of your tracking and analytics all in one place.
Master Google Tag Manager to effectively manage tracking codes and tags.

SMALL COURSE SIZES | MARKETING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £399 + VAT
London Bridge £279 + VAT save £120
Online £399 + VAT
Online £399 + VAT

Google Tag Manager | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Simplify tracking with Google Tag Manager
  • Integration with Google Analytics
  • Efficient deployment and administration
  • Technical understanding for optimal setup
  • Advanced tracking possibilities
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.6 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 24 reviews

Introduction

• What is Google Tag manager?

• The Google Tag Manager architecture

• Why should I use Google Tag Manager?

• What are tags and what can I use them for?

• What ready made tags are available?


Signing up and creating your first container

• Signing up to Google Tag Manager

• Considering cross domain and sub domain tracking needs

• Adding your first container

• Deploying your container/s to your website

• Upgrading from Universal Analytics to Google Tag Manager


Google Tag Manager interface and admin

• Signing in and choosing an account

• Switching between accounts and adding accounts

• Setting personal preferences

• Administration controls and adding other users

• About workspaces and versions

• The interface screens

• About Folders


Technical concepts

• Web Basics and GTM; HTML, Javascript and the DOM

• Tags, Triggers and Variables

• The GTM workflow process

• Using built-in vs user defined variables

• What is the Data Layer?

Creating your first tags

• Installing Google analytics universal tracking tag

• Installing social media tracking tags

• Other ready made Tags available

• Configuring your first trigger

• Configuring a variable

• Bonding a trigger and variable into a tag


Enhanced web tracking with Google analytics and tag manager

• Identifying and planning trackable activities

• Configuration accuracy

• Simple form submission tracking

• Simple button interaction tracking

• Setting up document download tracking


Publishing and deployment

• Entering the preview mode

• Testing and checking Tag Configurations

• Troubleshooting common issues

• Other google tools to help debugging and configuration

• Publishing your workspace changes


Where do I go from here?

• More advanced tracking ideas

• What else can I track with tag manager?


Questions & Answers

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"Really helpful in explaining things that I struggled to understand"
Educate Direct
22nd September - Google Tag Manager

Latest Reviews

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