Introduction

• What is Google Tag manager?

• The Google Tag Manager architecture

• Why should I use Google Tag Manager?

• What are tags and what can I use them for?

• What ready made tags are available?

Signing up and creating your first container

• Signing up to Google Tag Manager

• Considering cross domain and sub domain tracking needs

• Adding your first container

• Deploying your container/s to your website

• Upgrading from Universal Analytics to Google Tag Manager

Google Tag Manager interface and admin

• Signing in and choosing an account

• Switching between accounts and adding accounts

• Setting personal preferences

• Administration controls and adding other users

• About workspaces and versions

• The interface screens

• About Folders

Technical concepts

• Web Basics and GTM; HTML, Javascript and the DOM

• Tags, Triggers and Variables

• The GTM workflow process

• Using built-in vs user defined variables

• What is the Data Layer?

Creating your first tags

• Installing Google analytics universal tracking tag

• Installing social media tracking tags

• Other ready made Tags available

• Configuring your first trigger

• Configuring a variable

• Bonding a trigger and variable into a tag

Enhanced web tracking with Google analytics and tag manager

• Identifying and planning trackable activities

• Configuration accuracy

• Simple form submission tracking

• Simple button interaction tracking

• Setting up document download tracking

Publishing and deployment

• Entering the preview mode

• Testing and checking Tag Configurations

• Troubleshooting common issues

• Other google tools to help debugging and configuration

• Publishing your workspace changes

Where do I go from here?

• More advanced tracking ideas

• What else can I track with tag manager?

Questions & Answers