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Google Tag Manager | Training Course

Learn how to take control of your tracking and analytics all in one place.
Master Google Tag Manager to effectively manage tracking codes and tags.


  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT

Google Tag Manager | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Simplify tracking with Google Tag Manager
  • Integration with Google Analytics
  • Efficient deployment and administration
  • Technical understanding for optimal setup
  • Advanced tracking possibilities
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.5 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 16 reviews


• What is Google Tag manager?

• The Google Tag Manager architecture

• Why should I use Google Tag Manager?

• What are tags and what can I use them for?

• What ready made tags are available?

Signing up and creating your first container

• Signing up to Google Tag Manager

• Considering cross domain and sub domain tracking needs

• Adding your first container

• Deploying your container/s to your website

• Upgrading from Universal Analytics to Google Tag Manager

Google Tag Manager interface and admin

• Signing in and choosing an account

• Switching between accounts and adding accounts

• Setting personal preferences

• Administration controls and adding other users

• About workspaces and versions

• The interface screens

• About Folders

Technical concepts

• Web Basics and GTM; HTML, Javascript and the DOM

• Tags, Triggers and Variables

• The GTM workflow process

• Using built-in vs user defined variables

• What is the Data Layer?

Creating your first tags

• Installing Google analytics universal tracking tag

• Installing social media tracking tags

• Other ready made Tags available

• Configuring your first trigger

• Configuring a variable

• Bonding a trigger and variable into a tag

Enhanced web tracking with Google analytics and tag manager

• Identifying and planning trackable activities

• Configuration accuracy

• Simple form submission tracking

• Simple button interaction tracking

• Setting up document download tracking

Publishing and deployment

• Entering the preview mode

• Testing and checking Tag Configurations

• Troubleshooting common issues

• Other google tools to help debugging and configuration

• Publishing your workspace changes

Where do I go from here?

• More advanced tracking ideas

• What else can I track with tag manager?

Questions & Answers

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"Really helpful in explaining things that I struggled to understand"
Educate Direct
22nd September - Google Tag Manager

Latest Reviews

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