Writing Internal Publications
Master the skills needed to write compelling newsletters, articles, and internal communications. Learn how to maintain consistency and clarity in your writing, ensuring that your messages are easily understood.
Understand how to align your writing with the company's values and culture to reinforce employee engagement and a positive work environment. This course will give you the skills and expertise to create informative and engaging internal publications that contribute to a positive and cohesive company culture.
Importance of engaging company news
Selecting appropriate style and tone
Making internal news interesting
Designing newsletters with a compelling layout
Encouraging reader feedbackYou need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 10th Jul 25 | Thu | London Bridge | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 31st Oct 25 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 20th Feb 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 3rd Sep 25 | Wed | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 23rd Dec 25 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Apr 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
The importance of company news
What do people actually want to read?
What is the primary message?
Formal vs informal newsletters
Selecting a style and tone
Creating eye catching headlines
Making internal news interesting, relevant and readable
Potential news ideas - awards, diary events, industry trends, appointments
Making information come alive
Choosing topics for features
How to structure features
Keeping features on-message
What to include and what to exclude
The importance of photography
Using photos to increase your readership
Reporting on events
Using interviews and quotes
Involving your audience
Deciding the look and feel of your newsletters
Prioritising news and information for your readers
Getting the right balance between industry news, company news, features and interviews in your newsletters
Regular columns
Encouraging feedback and involvement from readers
Measuring reader response
Measuring how successful your communication has been
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £399 + VAT
From £399 + VAT
