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Writing Internal Publications | Training Course

Good internal communication is an essential part of any successful business strategy.
Learn to write interesting articles and newsletters that will keep your colleagues engaged.


  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT

Writing Internal Publications | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • What do people want?
  • Style and tone
  • Relevant and readable
  • Using photography
  • Measuring reader response
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 40 reviews


• The importance of company news

• What do people actually want to read?

Style and tone

• What is the primary message?

• Formal vs informal newsletters

• Selecting a style and tone

• Creating eye catching headlines

Industry and company news

• Making internal news interesting, relevant and readable

• Potential news ideas - awards, diary events, industry trends, appointments

• Making information come alive

Feature writing

• Choosing topics for features

• How to structure features

• Keeping features on-message

Reporting on company events

• What to include and what to exclude

• The importance of photography

• Using photos to increase your readership

• Reporting on events

• Using interviews and quotes

• Involving your audience

Writing newsletters

• Deciding the look and feel of your newsletters

• Prioritising news and information for your readers

• Getting the right balance between industry news, company news, features and interviews in your newsletters

• Regular columns

• Encouraging feedback and involvement from readers


• Measuring reader response

• Measuring how successful your communication has been

Questions and answers

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"Helen was very knowledgeable and helpful and was able to tailor her feedback on my own examples of writing. Thank you."
Crown Prosecution Service
26th November - Writing Internal Publications

Latest Reviews

"Small group, very knowledgeable tutor, good facilities"
Stanhope Plc
  • 22nd October

"Very interesting day, I like the small class, more tailored approach as we talked about challenges the I face and the trainer came up with suggestions."
  • 22nd October

"Small class sizes meant we had the opportunity to share examples and ask for advice on specific challenges in our workplace. This is a massive benefit, as I've attended content courses with over 20 attendees before but found this worked much better."
  • 22nd October