Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £329 + VAT save £70 | |||
Online | £299 + VAT save £100 | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT |
Introduction
• The importance of company news
• What do people actually want to read?
Style and tone
• What is the primary message?
• Formal vs informal newsletters
• Selecting a style and tone
• Creating eye catching headlines
Industry and company news
• Making internal news interesting, relevant and readable
• Potential news ideas - awards, diary events, industry trends, appointments
• Making information come alive
Feature writing
• Choosing topics for features
• How to structure features
• Keeping features on-message
Reporting on company events
• What to include and what to exclude
• The importance of photography
• Using photos to increase your readership
• Reporting on events
• Using interviews and quotes
• Involving your audience
Writing newsletters
• Deciding the look and feel of your newsletters
• Prioritising news and information for your readers
• Getting the right balance between industry news, company news, features and interviews in your newsletters
• Regular columns
• Encouraging feedback and involvement from readers
Feedback
• Measuring reader response
• Measuring how successful your communication has been
Questions and answers
"Providing tips and tricks. Breaking the course down into easy to understand sub headings/topics. Adding small exercises to allow instant feedback and discussion. Very good at listening and understanding my current role and how this course can help me."