Writing Internal Publications

Good internal communication is an essential part of any successful business strategy.

Learn to write interesting articles and newsletters that will keep your colleagues engaged.

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Writing Internal Publications

Master the skills needed to write compelling newsletters, articles, and internal communications. Learn how to maintain consistency and clarity in your writing, ensuring that your messages are easily understood.

Understand how to align your writing with the company's values and culture to reinforce employee engagement and a positive work environment. This course will give you the skills and expertise to create informative and engaging internal publications that contribute to a positive and cohesive company culture.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • icon Importance of engaging company news
  • icon Selecting appropriate style and tone
  • icon Making internal news interesting
  • icon Designing newsletters with a compelling layout
  • icon Encouraging reader feedback

You need no previous experience to attend this course.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay Action
10th Jul 25 Thu London Bridge Available £399.00 £100.00 £299.00 + VAT
31st Oct 25 Fri London Bridge Available £399.00 £399.00 + VAT
20th Feb 26 Fri London Bridge Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay Action
3rd Sep 25 Wed Online Available £399.00 £70.00 £329.00 + VAT
23rd Dec 25 Tue Online Available £399.00 £399.00 + VAT
15th Apr 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Writing Internal Publications

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

10th Jul 25 (Thu)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £100.00

You Pay: £299.00 + VAT
3rd Sep 25 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
31st Oct 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
23rd Dec 25 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
20th Feb 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
15th Apr 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

The importance of company news

What do people actually want to read?

2

Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines

3

Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive

4

Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

5

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience

6

Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers

7

Feedback

Measuring reader response

Measuring how successful your communication has been

8

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.