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Writing Internal Publications | Training Course

Good internal communication is an essential part of any successful business strategy.
Learn to write interesting articles and newsletters that will keep your colleagues engaged.


  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
Online £299 + VAT save £100
London Bridge £399 + VAT
Online £399 + VAT

Writing Internal Publications | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Importance of engaging company news
  • Selecting appropriate style and tone
  • Making internal news interesting
  • Designing newsletters with a compelling layout
  • Encouraging reader feedback
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 47 reviews


• The importance of company news

• What do people actually want to read?

Style and tone

• What is the primary message?

• Formal vs informal newsletters

• Selecting a style and tone

• Creating eye catching headlines

Industry and company news

• Making internal news interesting, relevant and readable

• Potential news ideas - awards, diary events, industry trends, appointments

• Making information come alive

Feature writing

• Choosing topics for features

• How to structure features

• Keeping features on-message

Reporting on company events

• What to include and what to exclude

• The importance of photography

• Using photos to increase your readership

• Reporting on events

• Using interviews and quotes

• Involving your audience

Writing newsletters

• Deciding the look and feel of your newsletters

• Prioritising news and information for your readers

• Getting the right balance between industry news, company news, features and interviews in your newsletters

• Regular columns

• Encouraging feedback and involvement from readers


• Measuring reader response

• Measuring how successful your communication has been

Questions and answers

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"Interesting content, kept attention span, knowledgeable tutor"
North Kesteven District Council
15th May - Writing Internal Publications

Latest Reviews

"Piers was super at pitching the training at the different needs we all had and was very constructive and informative in his feedback. Some really great ideas and tips were given for use, and things to consider going forward."
North Kesteven District Council
  • 15th May

"Helen was very knowledgeable and helpful and was able to tailor her feedback on my own examples of writing. Thank you."
Crown Prosecution Service
  • 26th November

"The right balance of learning and interaction."
Royal College Of Nursing
  • 23rd January