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Writing Internal Publications | Training Course

Good internal communication is an essential part of any successful business strategy.
Learn to write interesting articles and newsletters that will keep your colleagues engaged.

COMMUNICATION EXPERTS   |   WRITING TRAINING   |   SMALL COURSE SIZES   |   LONDON LOCATION

Writing Internal Publications | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • What do people want?
  • Style and tone
  • Relevant and readable
  • Using photography
  • Measuring reader response
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 38 reviews

Introduction

• The importance of company news

• What do people actually want to read?

Style and tone

• What is the primary message?

• Formal vs informal newsletters

• Selecting a style and tone

• Creating eye catching headlines

Industry and company news

• Making internal news interesting, relevant and readable

• Potential news ideas - awards, diary events, industry trends, appointments

• Making information come alive

Feature writing

• Choosing topics for features

• How to structure features

• Keeping features on-message

Reporting on company events

• What to include and what to exclude

• The importance of photography

• Using photos to increase your readership

• Reporting on events

• Using interviews and quotes

• Involving your audience

Writing newsletters

• Deciding the look and feel of your newsletters

• Prioritising news and information for your readers

• Getting the right balance between industry news, company news, features and interviews in your newsletters

• Regular columns

• Encouraging feedback and involvement from readers

Feedback

• Measuring reader response

• Measuring how successful your communication has been

Questions and answers

  Course Dates Venue   Price  
Online £249 + VAT save £100
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT

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"Helen was very knowledgeable and helpful and was able to tailor her feedback on my own examples of writing. Thank you."
Crown Prosecution Service
26th November - Writing Internal Publications

Latest Reviews
Writing Internal Publications
"Small group, very knowledgeable tutor, good facilities"
Stanhope Plc
  • 22nd October
Writing Internal Publications
"Very interesting day, I like the small class, more tailored approach as we talked about challenges the I face and the trainer came up with suggestions."
Purcell
  • 22nd October
Writing Internal Publications
"Small class sizes meant we had the opportunity to share examples and ask for advice on specific challenges in our workplace. This is a massive benefit, as I've attended content courses with over 20 attendees before but found this worked much better."
Ipsos
  • 22nd October