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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
We use creative exercises and advice to make your writing jump off the page.

SMALL COURSE SIZES   |   WRITING EXPERTS   |   ONE-TO-ONE TIME   |   REAL WORLD EXERCISES

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Create the right tone
  • Generate creative ideas
  • Build engagement with readers
  • Business storytelling techniques
  • Use concise, powerful language
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 171 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience ¬and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience’s attention

• Creative headlines and intros

• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer’s block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

  Course Dates Venue   Price  
Online £199 + VAT save £150
London Bridge £249 + VAT save £100
Online £279 + VAT save £70
Online £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT

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What Do Our Learners Think About Our Courses?

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"The examples were very relevant and there was so much content, it was very enjoyable. The environment was so nice, next to the river. I enjoyed the sea shanties!"
HMGCC
18th August - Creative Writing For Business

Latest Reviews
Creative Writing For Business
"Small group size enabled better interaction with the instructor and each other. Lunch and refreshments were really good!"
Asfari Foundation
  • 18th June
Creative Writing For Business
"The information on slides and exercises were very impactful and taught me valuable skills. to use in the office"
Gateway Housing
  • 18th June
Creative Writing For Business
"Everyone I met was friendly and Kirsty was such an excellent trainer. I learned so much!"
UK Parliament
  • 20th April