Training Courses

Creative Writing For Business

  100 reviews

One Day Course


Many of us enjoy the creative possibilities of writing. All too often, however, the writing we have to do in our work - from marketing material, corporate newsletters, sales information or web copy - can come across dull, lifeless and far from creative.

This training course offers practical exercises and advice from industry experts, along with tips and techniques to develop confidence in your powers of self-expression. This writing course will also enable you to harness the creativity in your line of work.

Bring along some examples of your own work - and a sense of fun on this One Day creative writing course. You need no previous creative writing experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Free Consultation

Course Outline

  • Self-expression
    • A series of exercises to awaken your creative writing potential
    • Examples of effective creative writing
    • How you can reflect your personality - and the personality of your organisation - through words
    • How different words project different personalities
    • Generating ideas
    • Brainstorming techniques

    Restriction means freedom
    • Why working within tight limitations can widen your horizons

    Keeping it concise
    • The art of cutting words to expand your message
    • How to spot unnecessary words, sub-clauses, sentences and paragraphs
    • How to tighten a message so that every word really counts

    Coping with deadlines
    • How to be creative against the clock
  • Overcoming writers's block
    • Techniques for breaking the log jam when ideas and words don't come easily

    Seeking attention
    • Creative headlines and intros to grab your readers' attention

    Writing for an audience
    • Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them

    Formats and structures
    • Order your words to maximise their effect
    • The lessons of journalism and the structures news and features writers use
    • How to pick a structure that suits your message - and your audience

    Practical creative writing exercises

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17679 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17679
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"getting across the course information and not leaving any room for being bored and getting distracted "

"Very detailed and knowledgeable"

"Everything was very well organised and information was clearly presented. Our trainer was lovely and she presented us with great examples we could use for our business."

"Lovely environment, warm and welcoming."

"I thought the course was really insightful and the trainer was very approachable"

"Adapting to all the different skills and backgrounds of the individuals in the room and making it relevant to all. Highly enjoyable and beneficial to all. "

"approachable friendly "

"Loved the use of examples and breaking it down makes each segment seem relatable. "

"Welcoming and engaging lesson. "

"Very accessible information. Easy learning process and not overwhelming"

"Providing structure and theory about writing. Marketing focused - thinking about your audience and SEO. "

"Really good trainer. Clear examples and structure to take forward and improve my writing. "

"Lots - good courses, great tutor, etc etc. "

"Providing a first class tutor for this particular course. Thoroughly enjoyed it. "

"The trainer helped me to understand different ways to write for business and how writing in different tones can be effective."

"The whole experience was great! I will definitely be coming back for more courses here. "

"Patsy was so well prepared. She created a really safe space to share our work. I learnt so much and pushed the boundaries of my writing. It made me think outside the box and gave me key practical takeaways that will be so helpful when I am back at work. "

"Everything - really informative and gave really useful tips. Liked the examples and getting to write from different perspectives. Very useful. Liked the teamwork and feeding off of others ideas and how they write."

"I really enjoyed this course and especially the variety of techniques used to bring the content across and the audience engaged. The trainer was very knowledgeable, an expert in her field."

"Very informative, knowledgeable, interesting and engaging. Patsy knows her stuff!"

"I really enjoyed the course. The content was excellent and completely fulfilled the objectives I had."

"Giving practical exercises and tips. "

"The trainer was very nice and she was great at explaining things. The refreshments were nice. There was a lot of content that was easy to learn from."

"Providing a friendly atmosphere to make you feel welcome. Would definitely come back again on future training courses. Trainer was amazing and so helpful!"

"It was a really good day altogether. Thanks. "

"Examples were relevant and enjoyable. Piers was super friendly and helpful. Great resource docs. Liked how Piers offered follow up. "

"Very friendly, informative course content"

"Really like our trainer Patsy. Very engaging and knowledgable. "

"Keeping me engaged through interactive activities and learning about me and tailoring the course to my needs "

"Amazing trainer with lots of experience, interesting person to talk to, we participated a lot and got very involved, loved it and thought it was really useful"

"Overall structure was great!"

"Overall being engaging and helpful. Addressing the areas that I struggled with in my writing and bringing that to full circle. I feel a lot more confident to plan and tackle work now - everything came full circle. "

"Great teacher, small group sizes meant you got personal training. Yummy lunch and snacks – Definitely will recommend "

"Another excellent course"

"Supportive and encouraging enviroment"