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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
We use creative exercises and advice to make your writing jump off the page.


  Course Dates Venue   Price  
Online £229 + VAT save £150
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Create the right tone
  • Generate creative ideas
  • Build engagement with readers
  • Business storytelling techniques
  • Use concise, powerful language
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 212 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience ¬and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience’s attention

• Creative headlines and intros

• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer’s block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

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"Making learning engaging, interesting and relevant."
15th July - Creative Writing For Business

Latest Reviews

"Patsy gave really good examples during the course, was friendly and approachable - I felt like I could ask plenty of questions. The lunch is really good, too!"
SCA Investments Limited
  • 25th February

"It was an interesting and fun day. It made me think about the way I write and how I can practically use these techniques in my every day work."
National Housing Federation
  • 25th February

"Loved that it was small groups and was personal. Brilliant!"
Corps Security
  • 25th February