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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.

BUSINESS WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Using personality and tone of voice
  • Generate creative ideas
  • Writing for your audience
  • Grabbing your audience's attention
  • Creative headlines and intros
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 231 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

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"Highly knowledgeable and friendly trainer - fab lunch!"
UK Parliament
13th July - Creative Writing For Business

Latest Reviews



"Piers was very friendly and informative, and made the course very enjoyable. I was fortunate enough to be the only one on the course, and he tailored the situations to myself. Would recommend, I had a great day and learned a lot!"
Citypress
  • 16th June


"The breadth of knowledge and expertise provided was an invaluable source of guidance. I feel so much more knowledgeable to put my newfound skills into practice. Also, being given regular breaks throughout the day helped to maintain a continued learning environment that did not feel overloaded."
Schroders
  • 18th May


"Making learning engaging, interesting and relevant."
LGIU
  • 15th July