Responsive image

Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.


  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Using personality and tone of voice
  • Generate creative ideas
  • Writing for your audience
  • Grabbing your audience's attention
  • Creative headlines and intros
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 231 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

You Might Like These Too

How to Write Effectively

from £279 + VAT

1 day course
Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.

  • Having a clear brief
    Focusing on your audience
    Structuring your copy effectively
    Writing clearly and concisely
    Using active sentences

Good Grammar and Punctuation

from £279 + VAT

1 day course
This course is ideal for anyone who feels their written work sometimes lets them down.

Master the correct use of English grammar and accurate punctuation.

  • Mastering sentence construction
    Understanding punctuation rules
    Crafting sentences and paragraphs
    Using different tenses
    Nailing apostrophes and plurals

Report Writing          

from £249 + VAT

1 day course
Learn to write clear, concise reports that convey your message effectively.

Discover techniques that will improve the clarity and structure of your reports.

  • Plan effectively for your audience
    Structure your writing for clarity
    Write concisely for maximum impact
    Create clear and effective messages
    Edit and proofread for mistake-free work

"Highly knowledgeable and friendly trainer - fab lunch!"
UK Parliament
13th July - Creative Writing For Business

Latest Reviews

"Piers was very friendly and informative, and made the course very enjoyable. I was fortunate enough to be the only one on the course, and he tailored the situations to myself. Would recommend, I had a great day and learned a lot!"
  • 16th June

"The breadth of knowledge and expertise provided was an invaluable source of guidance. I feel so much more knowledgeable to put my newfound skills into practice. Also, being given regular breaks throughout the day helped to maintain a continued learning environment that did not feel overloaded."
  • 18th May

"Making learning engaging, interesting and relevant."
  • 15th July