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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.


  Course Dates Venue   Price  
London Bridge £299 + VAT save £100
Online £279 + VAT save £120
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Using personality and tone of voice
  • Generate creative ideas
  • Writing for your audience
  • Grabbing your audience's attention
  • Creative headlines and intros
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 237 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

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"Personalised approach in the tasks, making everything very relevant and realistic. Really great at explaining reasoning and tasks. Very welcoming and friendly."
14th May - Creative Writing For Business

Latest Reviews

"Piers delivered a really well thought through and engaging workshop, and provided real life examples which are immensely helpful. Breaks were well timed and good length. Activities in the afternoon worked well to keep post-lunch engagement. Thanks Piers!"
Stonegate Group
  • 23rd January

"Course trainer was friendly and welcoming to the group, ready with lots of examples and anecdotes to help us understand the content. There was time during the course to practice what we were learning and trial different ways of approaching writing."
House Of Commons
  • 23rd January

"Highly knowledgeable and friendly trainer - fab lunch!"
UK Parliament
  • 13th July