| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £299 + VAT save £100 | |||
| London Bridge | £329 + VAT save £70 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Introduction
• What is good creative writing in a business environment?
• Good and bad examples of creative business writing
Understand language, personality and tone of voice
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical writing exercise
Writing for an audience
• Different structures to use for news and features
• How to pick a structure that suits your audience and your message
• What is AIDA? (Attention, Interest, Desire, Action)
• How to incorportate AIDA in your copy
• Generating ideas
• Practical writing exercise
Grabbing your audience's attention
• Creative headlines and intros
• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
MAPPED
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer's block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
• Practical group writing exercise
Questions and answers
"Relaxed environment"
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