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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.

BUSINESS WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
Online £329 + VAT save £70
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • To write for different audiences
  • To generate creative ideas
  • To convey personality and use tone of voice
  • To grab your audience's attention
  • To write creative engaging headlines, intros and text
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 257 reviews

Introduction

• What is good creative writing in a business environment?

• Good and bad examples of creative business writing


Understand language, personality and tone of voice

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical writing exercise


Writing for an audience

• Different structures to use for news and features

• How to pick a structure that suits your audience and your message

• What is AIDA? (Attention, Interest, Desire, Action)

• How to incorportate AIDA in your copy

• Generating ideas

• Practical writing exercise



Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)


MAPPED

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)


Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

• Practical group writing exercise


Questions and answers


This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

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"Piers was great, he explained everything really clearly and was very engaging to listen to - I'd definitely recommend the course to others."
Travel Trade Consultancy
15th April - Creative Writing For Business

Latest Reviews
Creative Writing For Business
"Hospitality, quality of food and drink, attentiveness of training staff, clean environment, great location, huge variety of courses."
Solent Group
  • 24th January
Creative Writing For Business
"Really good at breaking down the information and I felt like my confidence with writing can be worked on and built on with the correct practice. There where many structures and hacks that were passed down to us during the course that can later on be used as a worksheets in day to day writing."
Longulf
  • 4th October
Creative Writing For Business
"Clear explanations. Useful examples. Interesting discussions."
IFRS Foundation
  • 4th October