Training Courses

Creative Writing For Business

  130 reviews

One Day Course


Many of us enjoy the creative possibilities of writing. All too often, however, the writing we have to do in our work - from marketing material, corporate newsletters, sales information or web copy - can come across dull, lifeless and far from creative.

This training course offers practical exercises and advice from industry experts, along with tips and techniques to develop confidence in your powers of self-expression. This writing course will also enable you to harness the creativity in your line of work.

Bring along some examples of your own work - and a sense of fun on this One Day creative writing course.You need no previous creative writing experience to attend this course.

Public Course Dates & Pricing

Weekday SOLD  OUT Borough SOLD  OUT
London Bridge
Weekday London Bridge
  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Enquire Here

Course Outline

  • Self-expression
    • A series of exercises to awaken your creative writing potential
    • Examples of effective creative writing
    • How you can reflect your personality - and the personality of your organisation - through words
    • How different words project different personalities
    • Generating ideas
    • Brainstorming techniques

    Restriction means freedom
    • Why working within tight limitations can widen your horizons

    Keeping it concise
    • The art of cutting words to expand your message
    • How to spot unnecessary words, sub-clauses, sentences and paragraphs
    • How to tighten a message so that every word really counts

    Coping with deadlines
    • How to be creative against the clock
  • Overcoming writers's block
    • Techniques for breaking the log jam when ideas and words don't come easily

    Seeking attention
    • Creative headlines and intros to grab your readers' attention

    Writing for an audience
    • Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them

    Formats and structures
    • Order your words to maximise their effect
    • The lessons of journalism and the structures news and features writers use
    • How to pick a structure that suits your message - and your audience

    Practical creative writing exercises

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 19635 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed19635
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Lovely place, great trainer, fab buffet."

"Really good exercise to get you thinking creatively! Thanks!"

"Fast constructive feedback"

"Clear examples and interesting points and plenty of breaks "

"I really liked the course and found it very relevant to my job, I found the examples extremely helpful and Patsy was very good at answering questions throughout the course."

"Professional, lively and good exercises, very good course! Thank you."

"Really good teacher, loads of good examples. Particularly enjoyed the creative exercise at the end."

"Communication - Friendly, was a very good lesson - learnt a lot!"

"Friendly and informative "

"It's a great learning environment. Alice was very knowledgeable and engaging. The structure also meant we thought outside of our usual corporate thinking! "

"Great course, great trainer, great lunch! "

"Piers is a great teacher and a lovely guy."

"Explaining simply in a creative environment with great facilities"

"Great advice. "

"great trainer who was clearly knowledgeable and personable "

"The instructor was very friendly and informative. We got a lot of good feedback off of him. The front of house staff were great too and really helpful"

"Really informative course. Well taught. Good facilities and food/drink. "

"Everything - lunch was Fab as always!"

"Making everyone feel comfortable, creative activities that really made you think"

"A really engaging trainer, Patsy was knowledgeable, convincing, approachable as gave me confidence to use what I had learnt. Food was also lovely!"

"Range of activities that were interesting/fun but practical in the time constraints, really good feedback, interesting course content . "

"Practical exercises."

"I found the venue easy to fine, the facilities were excellent and the training content very useful with a good balance of content and exercises (no death by PowerPoint!)"

"They whole day was enjoyable - especially thanks to our trainer Patsy. She made us all feel comfortable and welcome from the start, which helped get our ideas flowing. The group size was great for creative writing (six of us), as there were enough people to share ideas, but not too many that not everyone got to say something. "

"The teacher was very friendly and encouraging. Lunch was nice. "

"Highlighting the problems. It will take a lot of effort to work on them"

"Great practical examples which help you really think outside the box. Patsy really knew her stuff."

"getting across the course information and not leaving any room for being bored and getting distracted "

"Very detailed and knowledgeable"

"Everything was very well organised and information was clearly presented. Our trainer was lovely and she presented us with great examples we could use for our business."

"Lovely environment, warm and welcoming."

"I thought the course was really insightful and the trainer was very approachable"

"Adapting to all the different skills and backgrounds of the individuals in the room and making it relevant to all. Highly enjoyable and beneficial to all. "

"approachable friendly "

"Loved the use of examples and breaking it down makes each segment seem relatable. "