Section one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience ¬and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience’s attention
• Creative headlines and intros
• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer’s block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £249 + VAT save £100 | |||
| London Bridge | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
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