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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.

BUSINESS WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £399 + VAT
London Bridge £329 + VAT save £70
Online £299 + VAT save £100
London Bridge £349 + VAT save £50
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Using personality and tone of voice
  • Generate creative ideas
  • Writing for your audience
  • Grabbing your audience's attention
  • Creative headlines and intros
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 241 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

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"Instructor was very kind and very knowledgeable and kept us engaged."
The Podcast Guys
5th August - Creative Writing For Business

Latest Reviews
Creative Writing For Business
"Engaging with a mixture of practical tasks and tangible examples"
Ruder Finn
  • 14th June
Creative Writing For Business
"Recognising the needs of the learners and instantly tailoring the course to that and supporting a high quality and challenging learning experience."
University Of Leeds
  • 14th June
Creative Writing For Business
"Personalised approach in the tasks, making everything very relevant and realistic. Really great at explaining reasoning and tasks. Very welcoming and friendly."
BBC
  • 14th May