Back
Responsive image

Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
Learn effective writing techniques that make your words jump off the page.

BUSINESS WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £299 + VAT save £100
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Using personality and tone of voice
  • Generate creative ideas
  • Writing for your audience
  • Grabbing your audience's attention
  • Creative headlines and intros
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 253 reviews

Introduction

• What is good creative writing in a business environment?

• Good and bad examples of creative business writing


Understand language, personality and tone of voice

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical writing exercise


Writing for an audience

• Different structures to use for news and features

• How to pick a structure that suits your audience and your message

• What is AIDA? (Attention, Interest, Desire, Action)

• How to incorportate AIDA in your copy

• Generating ideas

• Practical writing exercise

Grabbing your audience's attention

• Creative headlines and intros

• Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)


MAPPED

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)


Developing your skills further

• Overcoming writer's block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

• Practical group writing exercise


Questions and answers

You Might Like These Too

How to Write Effectively

from £299 + VAT

1 day course
Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.

  • Having a clear brief
    Focusing on your audience
    Structuring your copy effectively
    Writing clearly and concisely
    Using active sentences

Good Grammar and Punctuation

from £329 + VAT

1 day course
This course is ideal for anyone looking to gain confidence and improve their writing.

Master the correct use of English grammar and accurate punctuation.

  • Mastering sentence construction
    Understanding punctuation rules
    Crafting sentences and paragraphs
    Using different tenses
    Nailing apostrophes and plurals

Report Writing          

from £329 + VAT

1 day course
Learn to write clear, concise reports that convey your message effectively.

Discover techniques that will improve the clarity and structure of your reports.

  • Plan effectively for your audience
    Structure your writing for clarity
    Write concisely for maximum impact
    Create clear and effective messages
    Edit and proofread for mistake-free work


"Relaxed environment"
Prism Create
4th October - Creative Writing For Business

Latest Reviews



"The trainer was fantastic, knowledgeable and engaging. A really enjoyable and informative day."
Computacenter
  • 12th September


"Rosie was a fantastic trainer - with a wealth of knowledge and experience to share with us."
Wakelet Ltd
  • 12th September


"Very practice led and great examples. made sure we were taken out of our comfort zone."
Computacenter
  • 12th September