Interviews vs conversations

• How interviews and conversations differ

• Developing an effective interview technique

Preparing for an interview

• Essential preparation

• What to research and how to research it

Discovering the angle

• Choosing an angle for the interview

• Establishing credibility and building rapport

• Structuring your questions

• Maintaining the angle

• Using body language during the interview

The interview arc

• What is the interview arc and how does it function?

• Staying focused during an interview

Different types of interviewing techniques

• Phone, email and face to face

• Advantages and disadvantages of each

• Adapting your interview style for each medium

• Avoiding closed answers

Transcribing

• Notes or recording?

• Organising your interview notes - what to use and what to throw away

Using quotes

• How to obtain quotes from an interview effectively and ethically

• On or off the record?

• Legal implications

The difficult interview

• How to deal with reluctant or difficult interviewees

The art of the 10 minute interview

• Getting the maximum from minimum time

• Using the Q&A profile structure

• Keeping them talking right to the end

Questions and answers