| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £379 + VAT | |||
| London Bridge | £279 + VAT save £100 | |||
| London Bridge | £329 + VAT save £50 | |||
| London Bridge | £379 + VAT | |||
| Online | £379 + VAT | |||
| London Bridge | £379 + VAT |
How the press works and why they need PR
• The structure of modern media
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology
What is the press looking for?
• What makes a press release newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases
Writing press releases
• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible
Content
• Selecting newsworthy information
• Writing attention-grabbing headlines
• Presenting facts
• Adding a human interest element
• How to dilute negative information
• Using photographs effectively
Understanding your target audience
• Tailoring your press release to your audience
What makes a successful press release?
• Ten tips to increase media coverage
• The press release checklist
Building press contacts
• The importance of one-to-one relationships
• Useful resources
Questions and answers
"I really enjoyed the course and found it interesting. Kirsty's way of teaching puts you at ease which makes it easier to absorb new ideas. She has a lot of knowledge that she was able to relay in an informative and engaging way. I felt as if I came away with a lot practical tools that I will be using in my role."
