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Writing Press Releases | Training Course

Write compelling press releases that capture journalists' attention and get media coverage.
Learn to craft press releases that build credibility and raise your company's profile.

JOURNALISM EXPERTS | WRITING TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £299 + VAT save £100
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • How to structure a press release
  • Crafting newsworthy and engaging headlines
  • Targeting the right publications
  • Building valuable press contacts and relationships
  • Essential tips for successful media coverage
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 211 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible

Content

• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

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"Friendly, knowledgeable and very flexible to the learning style and pace of the student!"
Arden Strategies
28th March - Writing Press Releases

Latest Reviews



"Clarity on the topic and live examples of things that have worked in the past."
Southern Housing
  • 31st January


"Great day, trainer was friendly, knowledgable and approachable. I'm leaving with lots more insight and a really helpful toolkit. Great lunch too!"
Southern Housing
  • 31st January


"The day was well organised and really enjoyable. Gaby was an excellent trainer and was very engaging. I would definitely return again for more training."
Southern Housing
  • 31st January