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Writing Press Releases | Training Course

Create well-crafted press releases that build credibility and raise your company's profile.
Learn what's a newsworthy story and increase the amount of publicity you receive.

JOURNALISM EXPERTS   |   WRITING TRAINING   |   SMALL COURSE SIZES   |   LONDON LOCATION

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Effective press releases
  • Who to target
  • All about timing
  • Newsworthy content
  • Press release checklist
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 118 reviews



How the press works and why they need PR
• The structure of modern media
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology

What is the press looking for?
• What makes a press release newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases

Writing press releases
• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible



Content
• Selecting newsworthy information
• Writing attention-grabbing headlines
• Presenting facts
• Adding a human interest element
• How to dilute negative information
• Using photographs effectively

Understanding your target audience
• Tailoring your press release to your audience

What makes a successful press release?
• Ten tips to increase media coverage
• The press release checklist

Building press contacts
• The importance of one-to-one relationships
• Useful resources

Questions and answers

  Course Dates Venue   Price  
Online £199 + VAT save £150
London Bridge £249 + VAT save £100
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Excellent info, definitely will use it in the future!"
Barbour
9th February - Writing Press Releases

Latest Reviews



"Kirsty was great at offering insight into how journalists and wider audiences think."
OggaDoon
  • 15th January


"The trainer was an exceptionally effective communicator and the class size was perfect . Really inspiring and highly valuable."
RSM International
  • 15th January


"Very knowledgable tutor amazing to have industry experience"
Winchester BID
  • 17th December
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