Writing Press Releases
Learn to write press releases that grab media attention and resonate with journalists. Through practical exercises and expert advice, you'll discover how to create newsworthy press releases that generate media coverage and promote your organisation's news and achievements.
You'll also learn to how to build contacts in the press and the importance of one-to-one relationships with journalists. Gain the skills to draft crisis-related press releases to manage communication during challenging times.
This is the ideal course for anyone who needs to write press releases that get positive media coverage.
How to structure a press release
Crafting newsworthy and engaging headlines
Targeting the right publications
Building valuable press contacts and relationships
Essential tips for successful media coverageYou need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 18th Jul 25 | Fri | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 28th Aug 25 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 9th Oct 25 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 3rd Dec 25 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 29th Jan 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 25th Mar 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 21st May 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 13th Aug 25 | Wed | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 8th Sep 25 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 7th Nov 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 5th Jan 26 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 27th Feb 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 20th Apr 26 | Mon | Online | Available | £399.00 | £399.00 + VAT |
The structure of modern media
PR vs advertising
What are the advantages of PR?
Examples of effective press releases
Understanding common media terminology
What makes a press release newsworthy?
Which publications to target and when to target them
Paper press releases and digital press releases
Following a standard press release outline
Getting the timing right
Writing a good lead paragraph
Writing the body of a press release
The recap
Structuring a press release to make information easily accessible
Selecting newsworthy information
Writing attention-grabbing headlines
Presenting facts
Adding a human interest element
How to dilute negative information
Using photographs effectively
Tailoring your press release to your audience
Ten tips to increase media coverage
The press release checklist
The importance of one-to-one relationships
Useful resources
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £399 + VAT
From £399 + VAT
