| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £279 + VAT save £100 | |||
| Online | £229 + VAT save £150 | |||
| London Bridge | £329 + VAT save £50 | |||
| Online | £379 + VAT | |||
| London Bridge | £379 + VAT | |||
| Online | £379 + VAT |
How the press works and why they need PR
• The structure of modern media
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology
What is the press looking for?
• What makes a press release newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases
Writing press releases
• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible
Content
• Selecting newsworthy information
• Writing attention-grabbing headlines
• Presenting facts
• Adding a human interest element
• How to dilute negative information
• Using photographs effectively
Understanding your target audience
• Tailoring your press release to your audience
What makes a successful press release?
• Ten tips to increase media coverage
• The press release checklist
Building press contacts
• The importance of one-to-one relationships
• Useful resources
Questions and answers
"Such a great location, easy to find as I am not from London. The staff were so welcoming, loved the set up and the breakfast, lunch and tea and coffee was a perfect touch. Loved being able to go for a nice walk outside on lunch. Love the course, the leader was so knowledgable and loved how interactive it was taking regular breaks and always taking the time to explain and answer questions. Would love to come back again!"
