Training Courses

Writing Press Releases

  73 reviews

One Day Course


Publicity is one of the most cost-effective marketing tools available. A well crafted press release increases customer awareness of your company or organisation, builds credibility and raises profile - all at no cost.

This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use. You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT per day

    Free Consultation

Course Outline

  • How the press works and why they need PR
    • The structure of modern media
    • PR vs advertising
    • What are the advantages of PR?
    • Examples of effective press releases
    • Understanding common media terminology

    What is the press looking for?
    • What makes a press release newsworthy?
    • Which publications to target and when to target them
    • Paper press releases and digital press releases

    Writing press releases
    • Following a standard press release outline
    • Getting the timing right
    • Writing a good lead paragraph
    • Writing the body of a press release
    • The recap
    • Structuring a press release to make information easily accessible
  • Content
    • Selecting newsworthy information
    • Writing attention-grabbing headlines
    • Presenting facts
    • Adding a human interest element
    • How to dilute negative information
    • Using photographs effectively

    Understanding your target audience
    • Tailoring your press release to your audience

    What makes a successful press release?
    • Ten tips to increase media coverage
    • The press release checklist

    Building press contacts
    • The importance of one-to-one relationships
    • Useful resources

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13140 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13140
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"I thoroughly enjoyed the course and would recommend and also consider other courses in the future. Great trainer! "

"Small class size meant we could ask lots of questions and get answers tailored to our jobs/industry. Very good trainer who kept us engaged throughout"

"Nice to have small class size, good environment, appreciated having laptop to work at"

"Trainer was good in showing how a general example could be very applicable to own use."

"Great flow of the day and an organised trainer. Really efficient and helpful staff aswell."

"the course was very hands-on (small group size was a big plus) and well-organized. It was very nice that all materials were provided and I didn't have to lug my laptop with me. Food was excellent too. I'll be recommending your company to everyone at my work. Thank you!"

"Great structure, really useful tips and general helpfulness!"

"brilliant course"

"Great course. Loved it. Clean, great environment and well-organised course"

"Very efficient and organised. Very much valued the course. "

"Good learning environment with good teaching, and of course great lunch!"

"The course was fantastic, the environment even better. completely relaxed and accessible workspace, which provided a nurturing environment for learning :)"

"Great trainer "

"Very useful info"

"Training and range of topics covered. Really good exercises in training. Hospitality, excellent choice of refreshments and lunch. "

"Providing a great training programme and creating a great work atmosphere."

"I liked the building and felt i got a lot for my money. I would like to come again in the future."

"The trainer was very good and knowledgeable. the course materials were thorough as were the case studies. Lunch and refreshments were excellent!"

"All aspects were excellent"

"Great, clear course - very useful"

"Very well delivered, very relevant. Clear and concise and with excellent examples"

"Very engaging, good amount of encouragement and relevant examples of work."

"Very interactive course leader.Very welcoming upon arrival "

"All of it. Really nice space. Good food. Good vibe. Course tutor was good."

"Course content was very practical, I was able to practice with actual campaigns I am working on at work. "

"Great examples and a good learning environment talking thought our examples as a group"

"I really enjoyed the pace, the examples used and felt it was a very fun, yet cool professional experience. Highly recommended!"

"all of it was very good and made for a very enjoyable course"

"Friendly, informed, good listeners and teachers "

"Very informative trainer who had real experience of what he was teaching. Was able to offer practical advice for a number of scenarios."

"Giving constructive criticism, I learned a great deal today and the staff were extremely polite. "

"Everything - great course, great day - thank you! "

"Very good at answering specific questions. Great examples. When the information was general, it was very relatable and relevant. "

"Keeping me engaged & making examples relevant & applicable to my work"

"explaining the basic structures for good practice, loved that we can work on our personal press releases at the end of the class as well! "