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Writing Press Releases | Training Course

Create well-crafted press releases that build credibility and raise your company's profile.
Learn what's a newsworthy story and increase the amount of publicity you receive.


  Course Dates Venue   Price  
Online £379 + VAT
London Bridge £279 + VAT save £100
London Bridge £329 + VAT save £50
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Effective press releases
  • Who to target
  • All about timing
  • Newsworthy content
  • Press release checklist
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 178 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible


• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

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"I really enjoyed the course and found it interesting. Kirsty's way of teaching puts you at ease which makes it easier to absorb new ideas. She has a lot of knowledge that she was able to relay in an informative and engaging way. I felt as if I came away with a lot practical tools that I will be using in my role."
Police, Fire And Crime Commissioner
13th October - Writing Press Releases

Latest Reviews

"Very engaging course, excellent teaching. Very tailored approach that sought to benefit the whole's class's different areas of focus."
RSM International
  • 14th September

"Piers was a great trainer – very knowledgeable, happy to answer questions and kept the course engaging all day. No mean feat for an all-day Zoom session!"
University Of Sussex
  • 18th August

"Excellent. Really informative. Great at clarifying the many questions I had. Would definitely recommend."
London TravelWatch
  • 18th August