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Writing Press Releases | Training Course

Create well-crafted press releases that build credibility and raise your company's profile.
Learn what's a newsworthy story and increase the amount of publicity you receive.

JOURNALISM EXPERTS | WRITING TRAINING | SMALL COURSE SIZES | LONDON LOCATION

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Effective press releases
  • Who to target
  • All about timing
  • Newsworthy content
  • Press release checklist
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 154 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible

Content

• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT

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"It was a great course and I feel so much more confident in writing a press release now. I have come away with lots of actions and look forward to reading through the notes and resources. Thank you so much! Kirsty is a great teacher."
Marketing Signals
28th April - Writing Press Releases

Latest Reviews
Writing Press Releases
"Trainer was extremely informative and very patient. Enjoyable session and would recommend."
RKW LTD
  • 4th March
Writing Press Releases
"Useful and relevant examples, effective things to work through in the class. making sure we understood things before moving onto the next topic."
Gravesham Borough Council
  • 2nd February
Writing Press Releases
"Highly knowledgeable and experienced. Second course that I have attended and I have recommended to colleagues who have also made bookings."
The Wellbeing Service
  • 2nd February