Writing Press Releases | Training Course

Course Info

Course Offering

One Day Course
10:00 - 16:30
Classroom at London Bridge
Live Online
Expert Tuition

Takeaways

What will I learn?

Effective press releases
Who to target
All about timing
Newsworthy content
Press release checklist
Free digital course assets
Free post-course helpdesk support

Learner Reviews

How good is the course?

Average Score 4.9 out of 5
Delicious lunch provided
Certificate of Achievement
123 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible

Content

• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

Course Dates	Venue	Price
	London Bridge	£249 + VAT save £100
	Online	£279 + VAT save £70
	London Bridge	£299 + VAT save £50
	Online	£349 + VAT
	London Bridge	£349 + VAT

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