How the press works and why they need PR
• The structure of modern media
• PR vs advertising
• What are the advantages of PR?
• Examples of effective press releases
• Understanding common media terminology
What is the press looking for?
• What makes a press release newsworthy?
• Which publications to target and when to target them
• Paper press releases and digital press releases
Writing press releases
• Following a standard press release outline
• Getting the timing right
• Writing a good lead paragraph
• Writing the body of a press release
• The recap
• Structuring a press release to make information easily accessible
Content
• Selecting newsworthy information
• Writing attention-grabbing headlines
• Presenting facts
• Adding a human interest element
• How to dilute negative information
• Using photographs effectively
Understanding your target audience
• Tailoring your press release to your audience
What makes a successful press release?
• Ten tips to increase media coverage
• The press release checklist
Building press contacts
• The importance of one-to-one relationships
• Useful resources
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £249 + VAT save £100 | |||
| London Bridge | £279 + VAT save £70 | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"Lots of practical exercises which was great. We could tailor the course to our own needs/work so even if things we were discussing weren't relevant for me, many examples were given for my area throughout the day. Also I loved the number of useful tools that were recommended. It wasnt an overwhelming amount of information!"
