Blogging
This Introduction to Blogging is the perfect course for aspiring bloggers. Learn the art of crafting engaging and informative blog posts, attracting readers, and building a successful blog.
Discover effective writing techniques, strategies for selecting compelling topics, optimising content for search engines, and promoting your blog through social media. Gain insights into monetisation strategies and learn how to create a strong online presence.
Whether you're a beginner or looking to enhance your blogging skills, this course will provide you with the knowledge and tools to start and grow your own blog successfully.
Essential ingredients of a blog
Attracting and engaging new readers
Defining goals and target audience
SEO techniques for effective blogging
Crafting engaging, evergreen blog contentYou need no previous blogging experience to attend this course.
Course leader is an experienced industry expert
Why you should blog/ why blogging is good for business
Blogs as a marketing and sales tool
Ingredients for a good blog
Using blogs to build a profile and thought leadership
Attracting new visitors and readers
Defining your audience?
What will they want to read about?
What do you want them to think, feel or do having read your blog?
Developing a strategy for your content
Building a content calendar
How readers read online
Choosing keywords for readers and search engines
Writing for readers not robots
Incorporating keywords and links in your writing
What bloggers can learn from journalists
Evergreen content
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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