Blogging

If you want to start a successful blog, this is the course for you.

Build and create a compelling blog that really connects with your audience.

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Blogging

This Introduction to Blogging is the perfect course for aspiring bloggers. Learn the art of crafting engaging and informative blog posts, attracting readers, and building a successful blog.

Discover effective writing techniques, strategies for selecting compelling topics, optimising content for search engines, and promoting your blog through social media. Gain insights into monetisation strategies and learn how to create a strong online presence.

Whether you're a beginner or looking to enhance your blogging skills, this course will provide you with the knowledge and tools to start and grow your own blog successfully.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • icon Essential ingredients of a blog
  • icon Attracting and engaging new readers
  • icon Defining goals and target audience
  • icon SEO techniques for effective blogging
  • icon Crafting engaging, evergreen blog content

You need no previous blogging experience to attend this course.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

No in-person dates available at the moment.
No online dates available at the moment.
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Request a quote for Blogging

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

Course Outline

1

Introduction

Why you should blog/ why blogging is good for business

Blogs as a marketing and sales tool

2

The role of blogs in digital marketing

Ingredients for a good blog

Using blogs to build a profile and thought leadership

Attracting new visitors and readers

3

Defining your company's blogging goals

Defining your audience?

What will they want to read about?

What do you want them to think, feel or do having read your blog?

Developing a strategy for your content

Building a content calendar

4

SEO Basics

How readers read online

Choosing keywords for readers and search engines

Writing for readers not robots

Incorporating keywords and links in your writing

5

Writing your blog

What bloggers can learn from journalists

Evergreen content

6

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.