At a time where scrolling, liking, and commenting seems to be most people's go-to during their spare time, reading is a safe haven away from the constant notifications of technology. We love to read and we love to learn from it!
In celebration of World Book Day, we asked our amazing trainers what books they take guidance from and keep them inspired throughout the session. With so much engagement and enthusiasm, there's no wonder our delegates can't wait to put their new knowledge into practice. Here is the list of books trusted by our experts and that will help you upskill in 2021:
Created and improved upon with the help of Adobe experts, this book provides tips and techniques that will transform your Illustrator software knowledge. You'll build a strong foundation for producing logos, illustrations, posters, and icons. This guide will help you to master dynamic symbols and tools for creating graphics, website assets and export them into multiple formats. With 16 lessons to cover, you'll gain the skills to become a successful graphic designer.
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This revised edition offers a step-by-step guide on becoming proficient at working in Photoshop. You'll learn how to create image composites, edit digital images, and format for web and print. From essential elements of the Photoshop interface to features such as Object Selection Tool, Cloud Documents, Content-Aware Fill, styles, Presets panels this book will provide project-based lessons to let you use these techniques in practice.
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As one of the best-selling Adobe software training workbooks, it covers the basic techniques and beyond to master InDesign and improve your productivity. It contains 15 lessons that will provide a more practical approach to creating professional magazine covers and designing publishing material. You'll learn new features and take your skills to a higher level. The web edition also offers hands-on material such as videos and interactive quizzes.
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From magazine layouts to poster design, from animated banners to hand-drawn graphics, this book shares ideas that can inspire you to make your project come true. You'll walk through the thinking process of creating stunning but challenging graphic design projects. You'll learn a range of techniques and explore the possibilities in typography using the power of Adobe InDesign, Illustrator, and Photoshop.
If you're familiar with design principles, comfortable working in Adobe software, and looking for some inspiration, this book will become your go-to guide. The graphic design projects will give you professional suggestions and new ways to take your skills to a higher level. There's only one rule: be free to create unique designs using, adapting, and mixing the authors' tips and ideas.
As one of the best-selling books on Adobe's motion graphics program, students will learn step-by-step techniques on how to create successful projects and work efficiently in After Effects software. You'll uncover new features that will help you manipulate and optimise content for film, video, web, and mobile.
You'll get hands-on experience in using a wide range of effects, animating text and graphics as well as editing your imagery like a pro. As a bonus, the book will teach you to create 3D content using the powerful features of After Effects and Maxon Cinema 4D Lite. The online version will also include files to help you execute the projects.
Looking for the easiest and most comprehensive way to master Adobe Premiere Pro? Content creators can reference this book and learn the key techniques for working in this video editing software. With 17 project-based lessons, you'll gain the essential skills for organising media, producing titles, adjusting effects and audio. You'll take your work to the next level by learning to change colours, mix audio files, add motion graphics, export files, and more.
This book is the perfect addition to your advanced knowledge of Excel software. You'll learn how to achieve profitable results by getting proficient in business modeling and analysis techniques. This hands-on Excel guide presents different business scenarios, data integration tools, and techniques for creating relational data sources in your workbook. As a great bonus, the author adds new problems with solutions that will transform your business.
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Godin says: ‘Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.' This book focuses on how to find your niche audience, make the best product offering, build trust and advocacy, find opportunities and provide tools for people to fulfill their needs in every possible way.
As someone new to marketing or even if you've worked in the industry for years, you'll learn a different more ethical approach on how to apply the right marketing tactics. To get the best results and develop that long-term relationship with your consumer, it's time to stop wasting money on confusing Social Media ads, spamming, or exaggerating.
From gaining user trust to optimising conversion rates, businesses can grow and improve their SEO when it's done the right way. Evan Bailyn spent a lot of time trying to outsmart the engines and find the secrets to a better search ranking. This book unveils tips and techniques that will help you drive meaningful traffic, use keyword tools, create powerful partnerships through content, and more.
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A programming language such as HTML shouldn't scare anyone because, with this book, coding will become your best friend in no time. You'll learn to employ the latest development trends for designing stunning web pages and engaging applications. You'll find proven examples of how to display audio, video, text, hyperlinks, forms and create responsive web pages.
This book is an ideal step-by-step guide for programmers who want to learn quick techniques in HTML5, students who only started their website design journey, and those who need to refresh their knowledge about HTML5 features.
Whether you're at the beginning of your Podcasting journey or an experienced podcaster looking to improve your existing skills, this book will come in very handy. You'll learn how to subscribe to a podcast, choose the best equipment such as microphones, headsets, and recorders as well as how to script and edit your podcast. By the end of the guide, you'll be able to integrate music in a creative way, find your audience and promote it accordingly.
This year we are celebrating slightly differently: with a book at home, surrounded by cushions instead of our favourite library or bookshop to pick up a new book. Reading for pleasure every day has a positive impact on our emotional wellbeing and can help us get through difficult times. If you haven't done it yet, it's time to embark on this journey with us.
by Cristina Moraru | 27 Sep 23