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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL CLASS SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £499 + VAT
London Bridge £429 + VAT save £70
Online £399 + VAT save £100
London Bridge £479 + VAT save £20
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The art of persuasive writing
  • Enhance writing speed and quality
  • Generating compelling ideas
  • Develop a multi-channel strategy
  • Proofreading and editing techniques
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 220 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

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"Reallu useful course, went through key points and actions and Rosie was a brilliant faciliatator"
British Museum
3rd July - Copywriting

Latest Reviews
Copywriting
"Very well organised - great trainer very knowledgeable, friendly and engaging."
The Walt Disney Comapny
  • 3rd July
Copywriting
"Piers has huge experience across the full breath of writing, and this, together with him pulling out examples relevant to our specific company even during the course and working on them with the group made it very valuable. Thank you."
NCC
  • 25th June
Copywriting
"Great, interactive training course which helped to regain confidence and explore new ideas."
Haddonstone Ltd
  • 10th June