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SEO Adv | Training Course

Learn advanced SEO techniques to make your website as Google-friendly as possible.
Analyse your own website to identify improvements that will increase organic traffic.

MARKETING EXPERTS | SMALL COURSE SIZES | SEO TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £299 + VAT save £100
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

SEO Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Analysing your website performance
  • Optimising site health for SEO
  • Site performance and standards compliance
  • Implementing local SEO strategies
  • Implementing effective link building strategies
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 199 reviews

Introduction

Analysing your existing site

• Using analytic tools

• Using Webmaster tools

• Analysing existing search results

• Examining Google's cache

• Analysing competitors

• Review of keyword research tools and techniques

Content for SEO

• Google Panda and Penguin

• Keyword identification and enriching

• Defining suitable content

• Defining keyword competition

• Defining Theme phrases

• Improving page focus

• Copywriting techniques for good SEO

• Content schemas, microdata - schema.org

Web Design for SEO

• Creating a search engine friendly website

• Standards compliant code

• Site performance and efficiency

• Finding and repairing broken links

• Improving SEO using background images with text overlay

Site setup for SEO

• Managing redirects

• Duplicate content

• Benefits and limitations of CMS Systems

• Multiple domains, domain canonicalisation

• Robots.txt

• Sitemap.xml

• Image and Video sitemap files

Localisation SEO (optional course content)

• How localisation works

• Working with local directories

• Google+ / GooglePlaces

• Local referrals

• Consistency of local information

Driving traffic

• Successful link building

• Link approaches and anchor text

• Using social media

• Link management

• Repairing problems with bad links

• Feeds and content sharing

Tools

• Useful tools for SEO analysis and support

Questions and answers

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"Natalia was absolutely amazing. So, so knowledgeable and engaging. It was extremely interesting and I'm looking forward to taking my findings back to the team :)"
Mando
25th September - SEO : Advanced

Latest Reviews
SEO : Advanced
"The course was great. A lot of things to take away and good learnings. Very knowledgeable and engaging trainer :)"
Simon-Kucher
  • 2nd August
SEO : Advanced
"Personable training tailored to my industry when needed"
Robert Bird Group
  • 13th May
SEO : Advanced
"Content was brilliant, really informative and took a lot from the session"
Wellhouse Leisure
  • 8th May