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SEO Adv | Training Course

Learn advanced SEO techniques to make your website as Google-friendly as possible.
Analyse your own website to identify improvements that will increase organic traffic.

MARKETING EXPERTS | SMALL COURSE SIZES | SEO TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

SEO Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • To conduct a comprehensive audit of your website performance
  • Best site set up and page design for good SEO
  • Effective link building strategies and backlink usage
  • Advanced keyword research and on-page optimisation
  • To improve ranking and drive organic traffic
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 203 reviews

Analysing your existing site

• Using analytic tools

• Using Webmaster tools

• Analysing existing search results

• Examining Google's cache

• Analysing competitors

• Review of keyword research tools and techniques


Content for SEO

• Google Panda and Penguin

• Keyword identification and enriching

• Defining suitable content

• Defining keyword competition

• Defining Theme phrases

• Improving page focus

• Copywriting techniques for good SEO

• Content schemas, microdata - schema.org


Web Design for SEO

• Creating a search engine friendly website

• Standards compliant code

• Site performance and efficiency

• Finding and repairing broken links

• Improving SEO using background images with text overlay

Site setup for SEO

• Managing redirects

• Duplicate content

• Benefits and limitations of CMS Systems

• Multiple domains, domain canonicalisation

• Robots.txt

• Sitemap.xml

• Image and Video sitemap files


Localisation SEO (optional course content)

• How localisation works

• Working with local directories

• Google+ / GooglePlaces

• Local referrals

• Consistency of local information


Driving traffic

• Successful link building

• Link approaches and anchor text

• Using social media

• Link management

• Repairing problems with bad links

• Feeds and content sharing


Tools

• Useful tools for SEO analysis and support


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training and the location (at our London Bridge training centre, online or at your offices). And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

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"Teacher was very charismatic and knowledgable; could easily give examples for each person in the class, making it relatable and effective."
IP Integration
7th April - SEO : Advanced

Latest Reviews
SEO : Advanced
"Natalia was absolutely amazing. So, so knowledgeable and engaging. It was extremely interesting and I'm looking forward to taking my findings back to the team :)"
Mando
  • 25th September
SEO : Advanced
"Everything! It was a very apprehensive course with a very friendly instructor. Thank you"
Commercial Services Ltd.
  • 28th August
SEO : Advanced
"The course was great. A lot of things to take away and good learnings. Very knowledgeable and engaging trainer :)"
Simon-Kucher
  • 2nd August