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SEO Adv | Training Course

Learn powerful advanced SEO techniques to make your website as Google-friendly as possible.
Assess your own site to identify improvements to increase traffic.

MARKETING EXPERTS | SMALL COURSE SIZE | SEO TRAINING | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £329 + VAT save £50
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT

SEO Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Analysis of your own site
  • SEO friendly content
  • Link building
  • Localisation SEO
  • SEO best practice
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 164 reviews

Introduction

Analysing your existing site

• Using analytic tools

• Using Webmaster tools

• Analysing existing search results

• Examining Google’s cache

• Analysing competitors

• Review of keyword research tools and techniques

Content for SEO

• Google Panda and Penguin

• Keyword identification and enriching

• Defining suitable content

• Defining keyword competition

• Defining Theme phrases

• Improving page focus

• Copywriting techniques for good SEO

• Content schemas, microdata - schema.org

Web Design for SEO

• Creating a search engine friendly website

• Standards compliant code

• Site performance and efficiency

• Finding and repairing broken links

• Improving SEO using background images with text overlay

Site setup for SEO

• Managing redirects

• Duplicate content

• Benefits and limitations of CMS Systems

• Multiple domains, domain canonicalisation

• Robots.txt

• Sitemap.xml

• Image and Video sitemap files

Localisation SEO (optional course content)

• How localisation works

• Working with local directories

• Google+ / GooglePlaces

• Local referrals

• Consistency of local information

Driving traffic

• Successful link building

• Link approaches and anchor text

• Using social media

• Link management

• Repairing problems with bad links

• Feeds and content sharing

Tools

• Useful tools for SEO analysis and support

Questions and answers

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"The trainer was very knowledgeable, the course was very insightful and the content was very helpful!"
Burford Capital
24th November - SEO : Advanced

Latest Reviews



"I liked the style of course, small rooms, meant that questions could be asked and answered well and in detail."
Drive 321 Ltd
  • 24th November


"Kirsty was an absolute dream - feel so much more confident in producing a comprehensive SEO strategy I wish I didn't have to leave! Kirsty is knowledgeable, really patient, and great fun. Lunch was also amazing as per usual."
Iona Capital
  • 18th February


"Informative, skilled and knowledgeable trainer. Very clearly knew their stuff and I feel I've learnt so much. Felt very personable!"
Project Skills Solutions
  • 18th February