Introduction
Analysing your existing site
• Using analytic tools
• Using Webmaster tools
• Analysing existing search results
• Examining Google’s cache
• Analysing competitors
• Review of keyword research tools and techniques
Content for SEO
• Google Panda and Penguin
• Keyword identification and enriching
• Defining suitable content
• Defining keyword competition
• Defining Theme phrases
• Improving page focus
• Copywriting techniques for good SEO
• Content schemas, microdata - schema.org
Web Design for SEO
• Creating a search engine friendly website
• Standards compliant code
• Site performance and efficiency
• Finding and repairing broken links
• Improving SEO using background images with text overlay
Site setup for SEO
• Managing redirects
• Duplicate content
• Benefits and limitations of CMS Systems
• Multiple domains, domain canonicalisation
• Robots.txt
• Sitemap.xml
• Image and Video sitemap files
Localisation SEO (optional course content)
• How localisation works
• Working with local directories
• Google+ / GooglePlaces
• Local referrals
• Consistency of local information
Driving traffic
• Successful link building
• Link approaches and anchor text
• Using social media
• Link management
• Repairing problems with bad links
• Feeds and content sharing
Tools
• Useful tools for SEO analysis and support
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £349 + VAT | |||
| Online | £199 + VAT save £150 | |||
| London Bridge | £249 + VAT save £100 | |||
| Online | £249 + VAT save £100 | |||
| London Bridge | £299 + VAT save £50 | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"Comprehensive, friendly and informative. The subject matter could've been quite overwhelming but Simon was engaging, knowledgeable and easy to understand. He answered questions concisely and made it an enjoyable learning experience"
