Training Courses

Social Media Marketing : Advanced

  10 reviews

One Day Course


Effective social media marketing will improve your business' online presence, build brand loyalty and increase conversions.

This advanced one-day course is designed for professional marketers or those with marketing experience looking to take their social media presence to the next level. Learn how to increase your followers and engagement across the main social media platforms, define your strategy, create paid adverts and monitor and analyse your ROI.

What are the five things you will get out of this course?
• Conduct a competitor analysis
• Using social listening
• Grow audience and engagement
• Create brand loyal communities
• Create paid social media adverts

You should have attended our Social Media Marketing Introduction course or have previous working knowledge of Social Media Marketing.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Competitor Analysis
    • Identify your social media competitors
    • Gather data from each social platform separately
    • Analyze competitors' activity
    • Evaluate competitors' online content
    • Use data to improve Social Media Marketing strategy

    Using Social Listening
    • What is Social Listening?
    • Social Monitoring vs Social Listening
    • Why it is important for your brand
    • How to set it up
    • Social Listening strategies
    • Tools you should be using

    Grow Audience & Engagement
    • Increase followers, likes, comments and shares
    • Posting consistently with relevant content
    • Following influencers and sharing their content
    • Integrating your social media buttons
    • Interact authentically with your audience
    • Improve leads and sales
    • Run account takeovers and cross-promotions
    • Different ways to convert visitors across platforms
    • Using advanced tools such as the "Live" feature to drive engagement

  • Brand Loyal Communities
    • Using groups
    • Building and improving brand awareness
    • Ensure your posts have a purpose
    • Demonstrate your brand's core values
    • The do's and don'ts of Direct Mailing

    Paid Social Media Adverts
    • Creating a Facebook "Like" campaign and similar campaigns on other platforms
    • Creating paid adverts on the main social media platforms
    • Targeting the correct audience
    • Tracking ads and making changes during campaigns
    • Improving ROI
    • Measuring success and making improvements

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18083 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18083
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Keeping groups small and easy & a good lunch spread."

"Food was great"

"- very knowledgable trainers - great environment - small classes so easy to learn"

"Delivery of information, examples, interactions with students, engagement overall was really good. Fantastic course !"

"Helpful exercises throughout and answering questions throughout"

"everything Alice is engagging and makes learning simple and fun!! also the food is on point"

"Organisation, helpful and interesting"