Social Media Marketing : Advanced

One Day Course

Overview

Effective social media marketing will improve your business' online presence, build brand loyalty and increase conversions.

This advanced one-day course is designed for professional marketers or those with marketing experience looking to take their social media presence to the next level. Learn how to increase your followers and engagement across the main social media platforms, define your strategy, create paid adverts and monitor and analyse your ROI.

What are the five things you will get out of this course?
• Conduct a competitor analysis
• Using social listening
• Grow audience and engagement
• Create brand loyal communities
• Create paid social media adverts

You should have attended our Social Media Marketing Introduction course or have previous working knowledge of Social Media Marketing.

Public Course Dates & Pricing

• Public Courses

  Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.
  
  A great, cost efficient way to learn, discounts are also available for group bookings.

   

  Discount Info

• Private Courses

  One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.
  
  We offer a free consultation service to help work out every detail and build the perfect course for you.

  From £499 + VAT per day

  Free Consultation

Course Outline

• Competitor Analysis
  • Identify your social media competitors
  • Gather data from each social platform separately
  • Analyze competitors' activity
  • Evaluate competitors' online content
  • Use data to improve Social Media Marketing strategy
  
  Using Social Listening
  • What is Social Listening?
  • Social Monitoring vs Social Listening
  • Why it is important for your brand
  • How to set it up
  • Social Listening strategies
  • Tools you should be using
  
  Grow Audience & Engagement
  • Increase followers, likes, comments and shares
  • Posting consistently with relevant content
  • Following influencers and sharing their content
  • Integrating your social media buttons
  • Interact authentically with your audience
  • Improve leads and sales
  • Run account takeovers and cross-promotions
  • Different ways to convert visitors across platforms
  • Using advanced tools such as the "Live" feature to drive engagement
  
  
• Brand Loyal Communities
  • Using groups
  • Building and improving brand awareness
  • Ensure your posts have a purpose
  • Demonstrate your brand's core values
  • The do's and don'ts of Direct Mailing
  
  Paid Social Media Adverts
  • Creating a Facebook "Like" campaign and similar campaigns on other platforms
  • Creating paid adverts on the main social media platforms
  • Targeting the correct audience
  • Tracking ads and making changes during campaigns
  • Improving ROI
  • Measuring success and making improvements
  
  Questions and Answers