Training Courses

Search Engine Optimisation : Copywriting

  125 reviews

One Day Course


Well crafted copy engages customers and search engines alike.

This course will teach you to write so you can engage your audience with captivating copy, along with your keywords rank highly on Google.

You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers. Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • Copywriting techniques
    • Engaging an online audience

    SEO Copywriting Basics
    • A few essential guidelines
    • Examples of good and bad online copy

    Choosing the Right Keywords
    • Tools for choosing keywords
    • Different types of keywords (broad vs narrow)
    • How to think like your customers

    Anatomy of Optimised Copy
    • Headers
    • Intros
    • Sub-heads
    • Links

    SEO Copywriting Mistakes
    • Avoiding keyword cramming
    • Avoiding irrelevance
    • Avoiding contrivance
    • Avoiding lack of flow

    Writing Search Engine Optimised Copy
    • Understanding your audience
    • Writing to suit different contexts:
    - web pages, landing pages, social media, emailshot, blogs
    • Finding the right tone of voice
    • Writing to length
    • Using keywords to build narrative structure
    • Knowing where each keyword should go
    • Using blogs and social media platforms

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17635 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17635
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Piers was very knowledgeable, knew his stuff, answered all questions asked"

"The trainer was very knowledgable "

"Relaxed atmosphere, knowledgable trainer, hands on training. "

"The training had lots of useful practical examples that we could apply in our work rather than just theoretical ones. It had a good pace and a good mix of exercises and theory. "

"Phil was a very patient and knowledgeable trainer who gave excellent examples and advice. There was plenty of interesting group discussions and I really enjoyed working on SEO copywriting tasks throughout the course."

"Piers was exceptional. Very knowledgable but clear "

"Fun atmosphere"

"Really great course. Covered a lot in the time. Thank you Piers :)"

"One to one, small group and focused activities and working sessions with real examples."

"Everything was good. "

"Friendly trainer, useful content, good interactivity in sessions."

"Great exercises which I can take back to the office and which gave me practical ways to think about how to improve my copywriting and keyword use. Did lots of brainstorming so have some great ideas to work on when I get back to the office next week. Very friendly and helpful trainer, a great day, thank you!"

"concise and targeted focus on topic at hand, great lunch and class size"

"Piers was a fantastic teacher, approachable and friendly, with lots of interesting examples to back up his teaching. I feel really well informed now to go and improve our website! Will be recommending to others on my team. Thank you!"

"Very kind, knowledgeable and approachable. Happy to chat, go on tangents, but being focused on the target."

"Lovely environment and great relaxed atmosphere. "

"great lunch!"

"Using exercises to bed in learnings, regular breaks kept energy up, interactive, points put across clearly. Could see difference in writing between the start and end "

"Having regular breaks so attention/motivation isn't lost"

"Giving adequate breaks, the tutor was engaging and a good amount of group work/own work with theory. "

"All of it frankly! Informative and practical"

"Piers was very good at providing really helpful and useful tools. "

"trainer very helpful, appreciated the small classes"

"Timings and structure of the day."

"Explaining everything clearly and concisely. Giving us free reign to put what we learned into practice. Helpful and informative advice on our tasks."

"detailed explanation and constructive feedback"

"Loved the trainer, food was good even though options were limited, equipment was great, course started and finished on time and was relevant to what I needed to know. "

"everything! Trainers are spot one, lunches are delicious and the environment of the centre is perfect to learn"

"Good training"

"answering questions, applying examples to our own companies"

"Good all-round tuition for copywriters of all levels of experience. "

"Really lovely facilities, friendly staff. Time to sit and chat with other members which is great. Second time I have attended a course and enjoyed it just as much second time. Trainers are excellent. "

"Lovely environment, great small groups to work together in. "

"Everyone was very friendly and the facilities and food were great! Questions were encouraged throughout the course so I felt like I had all the chances I needed"

"I've come away with a good understanding of SEOs having not known much about it at all to begin with so thank you"