Training Courses

Search Engine Optimisation : Copywriting

  81 reviews

One Day Course

Overview

Well crafted copy engages customers and search engines alike.

This course will teach you to write so you can engage your audience with captivating copy, along with your keywords rank highly on Google.

You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers. Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • Copywriting techniques
    • Engaging an online audience

    SEO Copywriting Basics
    • A few essential guidelines
    • Examples of good and bad online copy

    Choosing the Right Keywords
    • Tools for choosing keywords
    • Different types of keywords (broad vs narrow)
    • How to think like your customers

    Anatomy of Optimised Copy
    • Headers
    • Intros
    • Sub-heads
    • Links

    SEO Copywriting Mistakes
    • Avoiding keyword cramming
    • Avoiding irrelevance
    • Avoiding contrivance
    • Avoiding lack of flow

    Writing Search Engine Optimised Copy
    • Understanding your audience
    • Writing to suit different contexts:
    - web pages, landing pages, social media, emailshot, blogs
    • Finding the right tone of voice
    • Writing to length
    • Using keywords to build narrative structure
    • Knowing where each keyword should go
    • Using blogs and social media platforms

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 11863 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed11863
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Great atmosphere and hospitality, excellent facilities and fantastic teaching"



"Great relevant content, presented in an accessible and non-intimidating way. The teacher was great! "



"Always enjoy the courses here. They are pitched at the right level and have enough active learning. Thank you Piers."



"Knowledgeable tutor in great informal setting - direct feedback to business "



"Great atmosphere, excellent standard of instruction, good pace of learning, good balance of theory and practice."



"everything"



"Piers was extremely knowledgeable and made all the information very clear. It now seems a lot easier to SEO my copywriting and I am looking forward to producing more effective online content. All staff were friendly and I liked how relaxed the day was. Lunch and refreshments were great too!"



"great at explaining generic course content as well as specific examples from people's job scenarios"



"The lunch was really good and all staff were extremely friendly and welcoming. I liked the small class size as this was more effective and allowed for better interaction with the trainer"



"Piers shared his knowledge very clearly and highlighted the most important things to keep in mind while creating search engine optimised copy. I found the explanations of audience reader patterns and ideal structures really useful too. I feel like I have a much better, clearer understanding of what makes successful online copy after this course!"



"Very useful and informative, great teacher. "



"Great trainer, great facility and, of course, great lunches. Hope to come back again soon!"



"Providing a really nice environment to work in. The small sessions meant we could ask whatever we wanted and always had a really helpful response from Piers :) "



"Friendly place, nice small group to work with."



"Small group size, practical examples to work through on our own computers, nice building, great lighting with the windows, lovely lunch, great trainer"



"teaching theories and practical exercises "



"Explaining everything in a simple and easy to follow manner."



"Simplifying what had been a complex world in SEO copywriting beforehand"



"Very friendly (arriving at the door and the trainer)"



"The trainer was really knowledgable and there was a good mix of theory and exercises. "



"Really great and informative, small classes helped for full discussion rather than lecture approach, taking a lot away from the course. "



"Clear and comprehensive guidelines, with practical examples, and methods that could be taken away. "



"Nice environment, great to meet other writers. Nice biscuits."



"everything, the day went quickly and I found it very useful"



"Good facilities, trainer friendly and knowledgeable"



"I learnt relevant skills that I can apply to working with my clients - I didn't expect that but it's very useful. Piers was obviously very experienced and taught in a way that was engaging. Staff were nice and so was the food. Nice offices and a positive day."



"Applying the lessons to real-world exercises that we can use in our own work. The small class size was conducive to useful discussion. "



"Relaxed environment. Enjoyed listening to Piers and his 1-1 feedback was very helpful."



"Lovely environment and office, great staff"



"Good environment for learning. Friendly tutor. "



"The training materials and ability to spend time working on specific examples relevant to our work. It was well organised and professional. "



"Piers advices were highly valuable. I felt welcome and nurture by the team thanks to the breakfast, lunch, and refreshment options."



"KNowledge base and lunch was awesome "



"Small group. Great food. Entertaining and knowledgeable teacher - Piers. "



"Small, focused group. Great food. Piers is a very knowledgeable and friendly teacher - which made for a very enjoyable day. "