Training Courses

Google Analytics : Introduction

  174 reviews

One Day Course


A Google Analytics training course at the UK's largest creative training company is the ideal way to get started with this vital web marketing tool that provides statistical data on your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

You'll learn how to understand the data and flow of visitors to your site. Maximise the effectiveness of your website and learn how to crunch the numbers to ensure that your marketing budget is being used most effectively.

With more and more customers coming to businesses through company websites it is increasingly important to understand a user's behaviour on your site. Google Analytics allows you to track your traffic and judge the success of pages on your current website. Our Google Analytics course shows you how to interpret the behaviour of users on your site so you can align your marketing strategies.

Our Google Analytics trainers are industry professionals with vast experience, they are also passionate about providing you with Google Analytics skills you can implement back in the office.

What do I need to bring?

Please bring your Analytics login details with you on the day if you have them, you'll be able to access your account and get the most from the training.

You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • How Google Analytics works
    • The Google Analytics tracking code
    • Administering Google Analytics
    • The installation procedure
    • Creating new profiles

    Analysing your visitors
    • Who are your visitors?
    • Understanding your visitor profile
    • What is your bounce rate?
    • How long do visitors spend on your site?

    Visitor activity analysis
    • What page do visitors land on?
    • How long do they stay?
    • Measuring how visitors engage with your site
    • Using Visitor FlowChart to understand behaviour
  • Google Analytics reports
    • Using Dashboards
    • Defining goals
    • Measuring conversions
    • Creating and customising reports
    • Filtering data and segmenting visitors

    Traffic source analysis
    • Understanding traffic source reports
    • Comparing natural and paid search (SEO vs PPC)
    • Analysing your AdWords performance
    • Using social media reports

    Understanding website performance
    • Understanding page performance reports
    • Using Site Speed reports to measure response and download times
    • Using In-Page analytics

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13140 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13140
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"All was great :)"

"nice environment, engaging trainer"

"Simon was excellent: knowledgeable, enthusiastic and responsive to all questions. Recommend him very highly. Also, the welcome at the start of the day was friendly and efficient."

"Clear and informative, good communication. "

"Really nice and calm manner - great atmosphere"

"The place is very welcoming, the staff is incredibly nice and the trainers are always professionals who work in the relevant field and have excellent teaching skills"

"Great pre-course online admin and registration. Working V patiently with ABB's accounts department (thanks again Cassie!). Break area is pleasant, airy, relaxed. Morning snack and lunch were great. Tasty and plenty of variety. Most importantly... one of the best IT trainers I've ever come across. Knowledgeable, engaging, energetic, passionate - but none of that was ever too much. Simon offered an incredible balance of enthusiasm without being to zany or in your face. Listens to questions well and always comes back to points he promised to come back to. Really, 11 out of 10."

"today was great"

"Great day, lots of information to take in and go back and put into practice! Knowledgeable trainer and would definitely return/recommend to a friend."

"very knowledgeable, great environment to learn, very approachable staff and trainer "

"Training was excellent, lunch was fab and everyone was v friendly."

"Explaining in detail any questions that were asked. Simon was also great at showing examples and step by step guides on how to do certain things on analytics."

"great examples and approachable. Would definitely recommend "

"Really great beginners course, trainer made everyone feel very comfortable. "

"Personal approach - made sure to answer any specific queries."

"Adjusting and adapting along the way - questions and topics that came up that were answered. Using examples to bring the theory to life - flipflop campaign. Overall, brilliant! "

"Very knowledgeable, used examples related to my company"

"Greater trainer."

"Really good classroom size and trainer really made the course applicable to everyone."

"Really enjoyed the course - and feel I'm leaving with enough knowledge to start using on a daily basis."

"Everything, from welcome to the office, to training, the food, the facilities, to the trainer himself. Very well organised, intelligible for all levels. Highly recommended"

"Good structure to the day as sometimes content can be heavy. Great facilities too! Simon was very friendly and helpful in terms of any questions and demonstrations."

"Very informative, yet done in a very relaxed atmosphere"

"the course was excellent can gave me a good understanding of google analytics"

"Friendly, relaxed environment "

"Lots of useful information for me to go away and try, thank you"

"Great support staff, lovely venue and excellent teacher, easy to follow and made it fun and interesting."

"The trainer took the time to answer all questions asked in detail, suggesting how we can improve and techniques we can use with valid examples for all."

"Punctual, good quality food, great trainer."

"I found everything perfect. "

"The learning environment was really nice, the trainer was engaging and interesting."

"welcome on arrival, environment was excellent, trainer knowledgeable and personable"

"explaining in depth detail on the analytical segmentation "

"Very knowledgeable and approachable trainer who went at the right pace for the group. Comfortable environment to ask questions. Facilities and food were great."

"Excellent knowledge. Good accommodation etc. "