Analyse your website traffic data effectively to improve conversions.
Understand your users' behaviour to align your digital marketing strategy and budget.
SMALL COURSE SIZES | MARKETING EXPERTS | PROFESSIONAL TRAINING | LONDON LOCATION
Google Analytics Intro | Training Course
Understanding the Analytics Environment
• How analytics works
• Why Google wants you to use analytics
• Understanding the admin section – the analytics engine room
• Installing analytics (Quick overview)
Welcome to the Home Dashboard
• Understanding how google segments information
• Different types of data
• Filtering by date
• Moving through dashboards
• Creating and finding annotations
• Why we don’t use real-time data / When we could (implementation test through browser)
The Who of Analytics
• Who are your visitors?
• Creating a profile of your audience
• Understanding and improving your ‘sticky’ figures (key metrics review and examples)
• Using basic demographics information
Acquisition and Behaviour - Where and What
• Where does your traffic come from?
• Who needs to use which dashboard?
• Which traffic sources work best for you
• Understanding SEO and PPC traffic differences
• What does your traffic do? (Trainer note: User flows)
• Identifying your sites best and worst performing pages
• Different ways of tracking links using analytics
Identifying Conversions and Goals
• Understanding conversions
• Identifying conversion
• How to create simple goals
• Creating and sharing reports – who needs to know?
• Using dashboards – custom dashboards
Questions and answers
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