Google Analytics GA4 Intro Course
Google Analytics GA4 Intro Course
The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making. Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.
This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.
Key Learning Points
Key Learning Points
- Understand the GA4 data model and structure
- Track activity across your full digital presence
- Read and act on GA4's primary metrics
- Build custom reports and explorations in GA4
- Set up and interpret event tracking
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need access to an existing GA4 account to join this course. You need no previous experience with Google Analytics to attend.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Aug 26 | Thu | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 2nd Dec 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 2nd Dec 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Aug 26 | Thu | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
6th Aug 26 (Thu)
23rd Oct 26 (Fri)
2nd Dec 26 (Wed)
Course Outline
Introduction
Logging into GA.
About accounts, properties, views (profiles).
User Roles and user settings.
The GA4 data model
Set up options GA4
Tracking a more holistic digital space in GA4
The primary metrics in GA4
GA4 vs Universal Analytics (gtag.js)
What is an event?
Primary Events in GA4
Custom / secondary events in GA4
Cookies GDPR and Google Analytics
Users and cross device tracking.
The Interface
The GA4 interface
The date range controller
The home screen and insights
Reports
Exploration / Analysis
Configuration
Admin
Understanding the data
Metrics vs Dimensions
Page views, sessions, users, time and bounce rates
How accurate is the key data
What does (not set), (not provided) and (other) mean?
Default vs custom data gathering.
Reporting in GA4
Realtime Reports
Lifecycle Reports
User Reports
Custom Reports
How users engage with your content
Overview of URLs and content drill down
Using Page titles instead of URLs
Finding specific pages or screens
Other events and actions that users complete
Analysis techniques (Exploration)
Using and creating comparisons
Using different chart types and visualisations
Working with secondary dimensions
Using more advanced search filters
Filtering and segmenting reports
User and event flows (user journeys)
Exporting, saving and sharing reports
The GA4 library and report templates
Audiences in GA4
Creating an Audience
From template
Custom
Sharing and integrating an audiences
Predictive Audiences
Working with Demographic and Interest reports.
Tracking campaigns & traffic arrival (Acquisitions)
About Channels, Sources and Mediums
What is Direct Traffic
What Social sites and actions add value
Integrating with Google Ads and Google Search Console
Custom campaign configuration (UTM codes)
About conversions
What is a conversion?
Identifying which conversions to track
Conversion events in GA4
About e-commerce
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Google Analytics GA4 Intro often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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