Understanding the Analytics Environment

• How analytics works

• Why Google wants you to use analytics

• Understanding the admin section – the analytics engine room

• Installing analytics (Quick overview)

Welcome to the Home Dashboard

• Understanding how google segments information

• Different types of data

• Filtering by date

• Moving through dashboards

• Creating and finding annotations

• Why we don’t use real-time data / When we could (implementation test through browser)

The Who of Analytics

• Who are your visitors?

• Creating a profile of your audience

• Understanding and improving your ‘sticky’ figures (key metrics review and examples)

• Using basic demographics information

Acquisition and Behaviour - Where and What

• Where does your traffic come from?

• Who needs to use which dashboard?

• Which traffic sources work best for you

• Understanding SEO and PPC traffic differences

• What does your traffic do? (Trainer note: User flows)

• Identifying your sites best and worst performing pages

• Different ways of tracking links using analytics

Identifying Conversions and Goals

• Understanding conversions

• Identifying conversion

• How to create simple goals

• Creating and sharing reports – who needs to know?

• Using dashboards – custom dashboards

Questions and answers