Happy customers are a joy. Happy customers that tell the world how happy they are with your product or services are an even bigger joy. A testimonial is a powerful tool that can help attract enterprise clients and video is regarded as the most effective format for grabbing your audience’s attention. Put both together and you have a compelling sales tool.
Most (87%) of marketers like to promote brand awareness through video but it is crucial that the video content is of the right quality. This may be a challenge - not all companies have easy access to a decent script or high-quality video equipment. So here are 5 steps that will help you produce a great customer testimonial video:
Make sure the client who is providing the testimonial has something meaningful to say. The message is the medium. The video should explain clearly and concisely how your services benefited them. A clear, focussed message will reflect well on you.
Once you have selected a suitable client, you need to get their permission. Usually, a client will be happy to provide a testimonial. You will need to explain how the testimonial will be used and what you require of them.
This is the crucial bit - your script! Your script needs to be convincing, informative, and have an emotional connection. It’s very useful to know the kind of words that can create an impact on your customers or potential new customers. Your script should tell a story that has a proper beginning, journey, and end:
You also want to connect with your viewer's emotions. Your script should address the ‘pain points’ your customers had and outline clearly how you can help resolve them. It’s often useful to analyse the behaviour of your customers before writing your first draft. Customer behaviour analysis can really help you connect with your viewers.
OK - you’re now ready for lights, camera, and action. You can shoot testimonials either by inviting your clients to the studio or asking them to record it themselves and send you a clip. We strongly recommend your client comes to you as you have greater control over the look and feel of the video. Your client’s intentions might be good but the end result might not be what you need. So, what ingredients do you need to create a great video that engages with your audience? Here are a few pointers:
Keep your video short. If it's too long no one will watch it. Keep the edit tight so that the message has an impact. You could hire a professional video editor or use a video maker to create your testimonial videos with minimal effort.
Video testimonials are a fantastic and highly effective way of attracting new clients as well as building trust among your existing customers. A video testimonial needs to be high quality. A low-quality product will damage your brand. We hope these hints and tips have proved valuable. Happy shooting!
by Aayushi Bhargava | 15 Feb 22
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