Just imagine you keep sending your friend a text, and they never reply. It's frustrating, right? Now imagine the future of your job depends on getting answers. Can you see how detrimental unanswered emails can be? Why?
First, you have used your resources: time, money, and labour, to get the emails drafted. Secondly, you took the step of creating the emails, had to check email addresses for validity, and sent it out. But still no reply. So what could be the problem? Here are some potential reasons:
Did you know that at least five to thirty percent of the addresses are invalid on every email list? The reason behind this is because some people switch jobs, businesses shut down, or no longer use that specific domain. Or maybe a person forgot their password and lost access to the email's inbox. Whatever the reason, your subscriber list will eventually become outdated.
If you have a high number of invalid subscribers, it reduces your deliverability, which could land you in a spam folder. So how are you able to reduce the odds of sending emails to invalid addresses? Here are a few steps:
This is how you can check email validity manually. But it can be a bit tiresome if you have a thousand addresses on your prospect list. In this case, getting an email verifying tool that allows verifying addresses in bulk would be the best solution. All you need to do is to upload your email list and check the reports that will provide you with a breakdown of how many addresses are valid and how many are not.
No one likes reading an email that goes on and on without making a valid point. This could also be a possible reason your emails are going unanswered. An email that contains too much information and that follows no structure can kill someone's interest immediately. A reader should be slowly but intricately lured to want to find out more about what you're offering. Here are a few pointers to help solve this problem:
Every business owner's nightmare is to send an email that heads straight to the spam box. The spam box is a delayed trash can waiting for the garbage to be cleared. It never meets the eye of the customer and stays forever forgotten. So how can you avoid landing there? Well, first, you should understand that specific words get sent to the spam box if used in the subject line. Most email platforms will spam such messages without even a second thought. This includes such terms as 'free,' 'reminder,' 'money,' 'fast cash,' 'make millions,' and 'help,' to mention a few.
But that is not all. Other spam filters that could send your email straight to spam are using all caps on all letters, using flashy colored text, or linking to sketchy websites. If you want to be on the safe side, always run a spam test. These tests evaluate the email and help you see if you might be read as spam.
When you send your leads an email that they can't relate to, they won't open it, never mind read it. Then every time they see an email from you, they will simply swipe delete since it does not interest them. Beating this is simple; do your research and focus on your target audience. If you do this, you will eliminate a reader not appreciating your emails. Remember, you should produce content that will make your audience engage with it!
Some people appreciate being reminded. This might be relevant for those who receive emails in bulk every day, which means that yours could fall to the bottom of the pile. Reminders are offered as follow-ups where you politely check to find out how your recipients perceived the last email. You can also ask if they have any questions or if they have any more suggestions. Follow-ups are great conversation starters to initiate an active communication channel. They also help build trust between customers and brands and improve customer service and satisfaction.
If you have the goal to make a complete turn-around on how your business emails are received, now you have solutions. Every email hunter-related issue here is not new; we know them all. Regardless, the explanations given are practical, so why not try them out yourself. Indeed, some might need third-party assistance, but that is something that is easy to achieve.
Email marketing is lucrative and bears fruit, but only if you do it right. And now that you have a guide to trace what you have been doing wrong, you can fix it and start sending professional email campaigns.
If you're looking to learn about how to send emails using Mailchimp, take a look at our introduction course now.
by Yulia Zubova | 27 Sep 23