Getting Started with MailChimp

• Setting up an account

• Creating a subscriber list

• Importing your subscribers

• Integrating your Mailchimp account with social media

Creating and Sending Campaigns

• Working with templates

• Starting your first campaign

• Customising a campaign template

• Testing your campaign before sending

• Reviewing your campaign results

Working with Sign-Up Forms

• Introducing sign-up forms

• Customizing response emails for your audience

• Adding the sign-up form to your website

Working with Subscriber Lists

• Updating a subscriber list

• Using segments

• Using groups

• Engaging Your Subscribers

• Creative ways to grow your subscriber list

• Engaging top subscribers

• Improving your click and/or open rates

Reports and Sales Opportunities

• Analysing data

• Creating KPIs for your email campaigns

• Using clicks as sales leads

Questions & Answers