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4 Ways To Utilise Automation In WordPress

4 Ways To Utilise Automation In WordPress

Across a wide range of industries, automation is a major business trend. We all look for ways to reduce our workload and save time and using automation can help us achieve that. When it comes to WordPress, you can automate many processes, giving you more time for content creation. In WordPress, you can automate virtually everything you might want to do on the site. From content curation to scheduling to apps and plug-ins - all of which will help keep your WordPress site functioning smoothly. This allows you to maintain the kind of experience you want for your audience and customers. 


Automation in WordPress


WordPress allows businesses and individuals to construct and manage a website cheaply and easily. From cost-effectiveness to enhanced security, you’ll find there are some real benefits to using WordPress for developing business websites. Perhaps less well-known are the automation features you can integrate into WordPress to save time on a wide variety of processes. On the maintenance side, automation keeps you up to date with the latest version of WordPress. Useful features and capabilities are added all the time, so it’s good to know you’re up to date with things like backing up your data and stopping spam as it occurs.


On the content and service end, you can automate everything from content curation to customer outreach to ERP for ecommerce. This will improve your site’s performance and will keep you generating the kind of content you want. By integrating automated processes, you can manage customer service and relationships through tools like chatbots and canned emails. The feedback and responsiveness generated through automation help you to create a better online experience. WordPress is a diverse and highly functional tool. With automation, you can build an efficient website that saves you time and earns you money. But first, you need to understand how you can effectively set up a host of processes so that they are on auto-pilot.


How to Utilise Automation


Automation is only as useful as your understanding of how to build it into your site. This doesn’t mean you need to understand precisely how your artificial intelligence algorithms work. Instead, you just have to know what to use and how to look for it. You can better integrate automated functionality for the following processes, from content curation to scheduling:


Automate your content curation


Creating and integrating content into your site takes time and money. A useful strategy to help you generate new content for your website is curating it from other sites. This allows you to craft a knowledgeable persona while giving your audience reasons to keep coming back. Not only does this help your website, but the added links make the curated content more visible. This is ideal for an SEO strategy that can help you, your business partners, your sponsors, and more. But more on SEO later.


You can find plug-ins for WordPress that aggregate and curate RSS feeds directly into your WordPress site. This can save you some time and keep users interested while you work on creating original content. Search for plug-ins like WP RSS Aggregator or MyCurator Content Curation to help bring useful content to you. 


Build customer service tools


AI has made an impact on WordPress customer support, and now you can integrate automated processes within your WordPress site that make customer service smoother and better. This automation can be as simple as an on-page inquiry request or as complex as an AI-powered chatbot. Whatever your approach, bringing automation to your customer interaction can be efficient for client satisfaction. 


On-page, it is easy to build in a method of customer inquiry. Simply add a block for inquiries, where your audience can type a message. Then ensure the inquiry links back to your email address. This helps you automate lead generation and data gathering since interested users provide an email address or phone number. 


If you go the route of a chatbot plug-in for user inquiries, there are some factors you might want to consider. Ensure you only include a chatbot if you’re sure it can assist your customers with frequently encountered issues and questions. Manage a tone that makes it clear to users they are speaking to an automated process while mitigating the frustration that can come with talking to a robot. Factor in the dos and don’ts when building or integrating a chatbot to make sure you’re actually improving the quality of your website. 


Improve your SEO


Search engine optimisation (SEO) is important if you want your site to reach as broad an audience as possible. Here, automation can also come in handy. With plug-ins that assist you in structuring your website to enhance your SEO strategy, you can get seen with ease. There are many different plug-ins you can choose from to help you manage the complexities of SEO. One of these is the extremely popular Yoast SEO. You can set up and install this plug-in with a few simple steps, then enable your settings to build a site map as you go that will save you time and effort. Many plug-ins will also automatically scan your pages and provide recommendations for improving your optimisation strategy. This can be very useful for the average WordPress user who is new to all things SEO.


Schedule content publishing


Last but not least in our list of ways you can use automation in WordPress is using automation to schedule content for publishing. Through a variety of WordPress plug-ins, you can set publishing times for all your items. Schedule blog posts or content additions months in advance. Look for plug-ins that allow you to link your social media content to further transition your content scheduling to an automated process. Then, all you have to worry about is generating new information for your site to post. 


Maximize the Potential of Your Online Content


Prepare for the future of business by integrating automation into your WordPress processes. From content curation to publishing, you’ll reduce the time you spend managing your site while concentrating on the content and increasing your potential for earning revenue. 


by Frankie Wallace | 12 Aug 21

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