Understanding Ecommerce Principles

• Creating the perfectly optimised homepage

• Great Ecommerce design principles

• From banners to beyond

• Sharing your store's story in a second

• Understanding your target audience

• Which Ecommerce Platform is best?

Product Pages that Sell

• Category to Product pages

• The product information hierarchy - what information should go where?

• Writing the perfect product description

• The importance of imagery

• Upselling

• Using recommendations to increase conversions

• How video can increase conversions

• SEO best practices

• Why simple is best

Making the Sale

• Best Practices for Checkout pages

• One Click Checkouts

• Choosing and Using Payment Processors

• Understanding SSL

• Assessing and managing abandoned baskets

Content Matters

• Using language to increase conversions throughout the site

• How to increase loyalty and engagement

• How quality content can increase conversions

Protecting your Customer and Yourself

• Protecting your customer data

• A basic understanding of GDPR and Cookie messaging

• The essential legal information to include on your site

• Defining a returns policy

• Using Email subscriptions and rewards