Training Courses


One Day Course


What is Ecommerce?

Ecommerce is the process of buying and selling products and services online. It covers three main areas which are electronic markets, online retailing and online auctions.

What are the top five learning outcomes of our Ecommerce course?

This one-day Ecommerce training course covers the fundamentals of a truly successful Ecommerce website. It will take you through the customer journey from the moment they land on your homepage to the final conversion step. We will teach you the Ecommerce tools and skills necessary to ensure your users will get the most valuable online shopping experience. Here is what to expect from our Ecommerce course:

Create an engaging homepage. You can improve customer’s experience by creating quality content with an attractive design. Throughout the Ecommerce course you will learn to choose the right imagery, which will complement the perfect product description.
Drive sales through your product pages. The content on your product page is the most effective way to convert your users.This course will teach you the best ways to increase your sales through these key pages.
Create a checkout experience that’s successful. With different payment processors you have to keep up with the most reliable option for your customer as well as ensure an easy checkout experience. We will help you to analyze the reasons why people abandon baskets right before checkout, and how to improve this.
Understand which Ecommerce platform is best. The amount of Ecommerce platforms available is overwhelming, but which one is the best for your business? We will teach you the difference and which option will align with your business objectives and strategy.
Improve your sales conversion rates. Understanding your audience and creating targeted content will help to increase customer engagement and, as a result, improve the conversion.

How much do Ecommerce training courses cost?

Media Training strives for the best combination of professional, expert trainers, comprehensive course outlines, modern, relaxing environment, convenient location and a healthy, free lunch. Therefore, our competitive prices are adjusted to reflect this and give you the best return on investment. You need no previous digital marketing experience required to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Enquire Here

Course Outline

  • Understanding Ecommerce Principles
    • Creating the perfectly optimised homepage
    • Great Ecommerce design principles
    • From banners to beyond
    • Sharing your store's story in a second
    • Understanding your target audience
    • Which Ecommerce Platform is best?

    Product Pages that Sell
    • Category to Product pages
    • The product information hierarchy - what information should go where?
    • Writing the perfect product description
    • The importance of imagery
    • Upselling
    • Using recommendations to increase conversions
    • How video can increase conversions
    • SEO best practices
    • Why simple is best
  • Making the Sale
    • Best Practices for Checkout pages
    • One Click Checkouts
    • Choosing and Using Payment Processors
    • Understanding SSL
    • Assessing and managing abandoned baskets

    Content Matters
    • Using language to increase conversions throughout the site
    • How to increase loyalty and engagement
    • How quality content can increase conversions

    Protecting your Customer and Yourself
    • Protecting your customer data
    • A basic understanding of GDPR and Cookie messaging
    • The essential legal information to include on your site
    • Defining a returns policy
    • Using Email subscriptions and rewards
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18574 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18574
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"providing a knowledgeable tutor , who is very patient and explains in depth. "

"Clear course and good refreshments"

"Keeping all in the room engaged and the topics relevant to our team and our work"

"Great venue, great training style"

"Everything. The building was beautiful, the lunch was delicious, the instructor was so helpful and friendly, and I got so much from the day!"

"Excellent relevant application"

"Piers was great! He was very approachable and presented relevant examples. None of the attendees felt like the day was long and the material wasn't just theory, but easily digestable content. Thank you!"

"everything was perfect, thanks. Wolf is great, the welcome was great, the food was lovely and all of the staff were very nice"

"Clear and easy to follow. Very specific to our needs, so it was perfect! Wolf is super easy to earn from, seriously knows his stuff! Will definitely be coming back. "

"bespoke courses tailored to what we need to know work better than the general courses for me"

"Everything - it was great that it wasn't task orientated"

"I was pleasantly surprised by the course and I learnt a lot from it. "

"I really enjoyed the course. it was very informative and easy to follow"

"Simon was very knowledgeable and made the course very relevant and patient with our questions."

"Friendly, knowledgeable, good balance of learning and breaks, good class size."

"The whole experience was superb! Thank you and look forward to booking on photoshop training!"

"Great environment, facilities and structure of the groups - I also like the fact they are small and more intimate, so you feel more involved. "

"I loved everything, you guys pay attention to every detail, the trainer was excellent and the catering is great."

"Explanations were clear and simple, if we were stuck with anything there was no hesitation to run through again and have personal time too"

"The environment you create is welcoming, comfortable and inspiring and I have really enjoyed being here for the past couple of days."

"This course is the best way to summarize my 36 hours session of Entrepreneurial classes in uni. I never felt so eager and enthusiastic to attend a quite techie course, but which requires a lot of creativity. "

"everything, the food- the superb trainer and amazing experience. really enjoyed the last 2 days, i'll be back "

"Explaining how all the basic functions worked and all staff were very friendly. "

"Excellent trainer, gave the bigger picture as-well as detail. Understand the theory behind the practicals."

"Efficient, excellent trainer"

"Efiicient, trainer had really good knowledge and could help with specific examples, could help when people went wrong/ got confused. Lunch was lovely."

"The relevance of the material was great."

"Really patient and friendly. Included stuff we individually wanted to learn e.g. subtitles"

"Great course. Knowledgeable instructor. "

"atmosphere, friendly and helpful staff, small class sizes"