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Ecommerce | Training Course

Understand what makes a successful Ecommerce site and customer journey.
Learn how to give your customers the most valuable shopping experience.

SMALL COURSE SIZES   |   MARKETING EXPERTS  |   PROFESSIONAL TRAINING   |   LONDON LOCATION

Ecommerce | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Create an engaging home page
  • Drive sales through product pages
  • Create an easy checkout experience
  • Choose your Ecommerce platform
  • Turn visitors into buyers
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 7 reviews

Understanding Ecommerce Principles

• Creating the perfectly optimised homepage

• Great Ecommerce design principles

• From banners to beyond

• Sharing your store's story in a second

• Understanding your target audience

• Which Ecommerce Platform is best?

Product Pages that Sell

• Category to Product pages

• The product information hierarchy - what information should go where?

• Writing the perfect product description

• The importance of imagery

• Upselling

• Using recommendations to increase conversions

• How video can increase conversions

• SEO best practices

• Why simple is best

Making the Sale

• Best Practices for Checkout pages

• One Click Checkouts

• Choosing and Using Payment Processors

• Understanding SSL

• Assessing and managing abandoned baskets

Content Matters

• Using language to increase conversions throughout the site

• How to increase loyalty and engagement

• How quality content can increase conversions

Protecting your Customer and Yourself

• Protecting your customer data

• A basic understanding of GDPR and Cookie messaging

• The essential legal information to include on your site

• Defining a returns policy

• Using Email subscriptions and rewards

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
Online £279 + VAT save £70
London Bridge £299 + VAT save £50

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"Trainer was so knowledgeable, great at using real examples. Was great to be able to show real examples and get feedback"
Day Aggregates
25th February - Ecommerce

Latest Reviews



"Generally a good friendly atmosphere and nice pace"
Freelance
  • 16th January


"Simplifying quite complicated topics. Easy to follow. Plenty of time allowed to ask questions. Small sized group so a lot of 1-1 support"
Ali Miller London
  • 16th January


"One of the best trainers I've met so far. She has a drive, amazing experience and knowledge in the field. I've got great insights and practical examples on different theoretical terms that I've learnt. Very useful course for people interested in launching in ecommerce."
Media Training Lts
  • 21st November