Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £229 + VAT save £150 | |||
London Bridge | £279 + VAT save £100 | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT |
Understanding Ecommerce Principles
• Creating the perfectly optimised homepage
• Great Ecommerce design principles
• From banners to beyond
• Sharing your store's story in a second
• Understanding your target audience
• Which Ecommerce Platform is best?
Product Pages that Sell
• Category to Product pages
• The product information hierarchy - what information should go where?
• Writing the perfect product description
• The importance of imagery
• Upselling
• Using recommendations to increase conversions
• How video can increase conversions
• SEO best practices
• Why simple is best
Making the Sale
• Best Practices for Checkout pages
• One Click Checkouts
• Choosing and Using Payment Processors
• Understanding SSL
• Assessing and managing abandoned baskets
Content Matters
• Using language to increase conversions throughout the site
• How to increase loyalty and engagement
• How quality content can increase conversions
Protecting your Customer and Yourself
• Protecting your customer data
• A basic understanding of GDPR and Cookie messaging
• The essential legal information to include on your site
• Defining a returns policy
• Using Email subscriptions and rewards
"Trainer was so knowledgeable, great at using real examples. Was great to be able to show real examples and get feedback"