Learn the skills to differentiate between writing online and offline copy.
Understand how your audience reads online, develop a tone of voice and style guides.
WRITING EXPERTS | PROFESSIONAL TRAINING | LONDON LOCATION | ONLINE COURSES AVAILABLE
Learn Web Writing With The Experts
What Do People Think About Our Courses?
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"Everything was explained really well. The trainer was dynamic and engaging. I learned a lot and really enjoyed the course."
"I have done copywriting work in the past and needed a refresher and update (as things change). This course was excellent for that and the Piers explained everything really well and at a good pace. Really enjoyed the course and glad my internet sorted itself out in the end. "
"Making me feel welcome. "
"Brilliant delivery. Excellent content. "
"The transfer of the course to online was very impressive, I didn't feel as though I was being lectured and it was very interactive"
"Overall, very good"
"Nice 'teacher' - well organised."
"Piers was very knowledgeable and clear when explaining concepts. Supportive and friendly."
"Clear communication from trainer, simple to understand. Opportunity to ask questions and to practice techniques"
"Alice was an a great trainer - incredibly knowledgeable! "
"Very informative. Presenter was great!"
"Explaining everything very simply and providing lots of useful exercises."
"Some really great content. "
"Overall reception is always great. Lovely employees and trainers are all very well selected!"
"Great training - thank you. "
"great environment, clean toilets, good working knowledge of the subject, really great offices, good location."
"Providing food. Kirsty was good, too. :-)"
"The teacher was engaging and kept a good pace. Given that the attendees all worked for very different companies/charities, she did a good job of making it relevant to us all. "
"small group, lots of personal input "
"It was great to have breaks in between. Good equipment. Good content. Good balance between theory and practice. "
"Great vibe, like that there are lots of breaks and snacks, teach er was very approachable and helpful, willing to answer all of our questions."
"Explaining the course in detail and giving relevant examples of good SEO. It was also good that we were able to go through relevant questions relating to our own websites within the course. "
"Great course format! Great lunch!"
"Relevant, up to date knowledge and practical answers to all questions asked"
"Everything! I felt well looked-after from the moment I arrived and found the course incredibly interesting and informative."
"Piers was really helpful and a good instructor. "
"Nice, engaging environment. Credible and knowledgeable trainer."
"A lot of interactive activities, which provide a good opportunity to learn from others in the group. Also, instant feedback on your work from the trainer."
"Ambiance, content, teaching."
"Very welcoming, good room layouts and Helen was brilliant. The overall pace of the course was very good and I was a fan of the informal environment."
"Well explained, good content and sufficient time to do exercises. Opportunity to get feedback from others on the course."
"Very well organised"
"Piers was very good at explaining examples, so we had the confidence and ability to use what was taught in the real world. He also took the time to spend with everyone and give them individual support and feedback which was a great help."
"very organised day and nice to have lots of lovely amenities. Course was well planned with good practice activities to work on and learn from, using real examples."
"The course was pitched at the right level. Good number of brain breaks and open and friendly trainer. "
"All very useful information"
"Good environment and facilities, great teacher"
"Taking the time to provide additional help when it was required and additional tips to help me personally when writing "
"Great feedback from Piers, he is approachable and knowledgeable."
"- Small class size - Good mix of presentation and practical - Using examples of our work was really helpful - Great food too :) "
"Clear back-to-basics overview of the theory with the opportunity to put it into practice."
"I liked that the class sizes were small and everyone had a chance to participate. I also liked that we were encouraged to use our own examples as it made the training more relevant."
"Clean and nice atmosphere. Positive and Great trainer"
"Patsy was a great instructor - very personable, knowledgeable and explained the information very well. Thanks Patsy! "
"Nice set-up, clean and friendly environment with trainers who are approachable and like to get personal."
"Small class was great!"
"Good overall training and helpful to have time to write my own copy using the training given"
"Friendly, approachable, knowledgeable"
"It was very good that we had to create content ourselves, and were able to receive immediate feedback on our work."
"Great theories and great examples - all of which I can apply. "
"well, the trainer! kuddos to Helen. and the f&b selection was good too. "
"Patsy was really knowledgeable and helpful. "
"Good group size (only 4 of us) - meant it was really relaxed and everyone could ask questions and put forward ideas comfortably."
"Patsy was great at getting the class engaged and talking. She was extremely knowledgeable and gave us space to ask questions so we got we needed from the course."
"Providing course confirmation, objectives, directions and logistics. Training was really good and so was the trainer, was really good at engaging us and answering questions. Overall would really recommend this course. "
"Everything! Helen is fantastic, food is tasty, great environment. I'll be back!"
"Well organised. Good content. Good time structure."
"Piers was a great trainer"
"As an introductory course it was very good "
"Catering was also very good"
"Clear structure of the course, good interactive elements, good amount of breaks."
"Food selection - teas and coffee available throughout the day"
"Specifically I thought the course content really well thought out, I like the fact that the groups are small and interactive. The facilities are great."
"fantastic venue and facilities"
"Everything, fantastic tutor, food and environment"
"Really good, inspiring day, I loved that we were only three people in our group."
"Great examples. Nice collaborative session. "
"Explaining points made, making the content relevant to the company we work for."
"Engaging course material. Good examples"
"A friendly, open and conversational approach. In no way intimidating even though I'm out of my comfort zone."
"Plenty of hands-on examples - and relevant to my actual work. I was able to use real examples etc."
"The course was excellent for my needs - it served as a refresher for some things I'm already doing and also gave me some new techniques and ideas to use in the future. "
"Excellent environment and trainer - loved the small groups"
"General course outline, breaks, food and up-to-date technology."
"Very welcoming experience and the trainer was obviously very knowledgeable about the field and open to questions. "
"Very friendly staff and great at making people feel at ease."
"The whole day has been very worthwhile indeed - thank you."
"the space and equipment are all perfect - very friendly teachers and team"
"Really practical outworking of the training by getting us to do some work ourselves."
"Good at integrating practical exercises to back up what we had learnt. Putting it into practice and delving deeper into the audience and structure. Better overall understanding in the area."
"Course content, very organised managing different course teams, friendly staff, making course applicable to what we would use it for in our jobs"
"Amazing environment, lovely welcome, fantastic trainer and brilliant refreshments - couldn't fault a thing - thank you!"
"Relating our situations with useful existing charities that write for the web well. Breaking down the techniques of writing for the web into understandable sections and completing tasks with relevant posts to our charities. "
"Communication, service, being organised and personal"
"Lovely environment, very friendly and welcoming. Food and drinks aplenty. Great course. Loved the small and intimate environment - only 2 people on my course so talked about lots of things in great detail."
"Trainer was extremely knowledgeable and the discussion in the group was really valuable"
"Piers was great at fielding all our questions and really trying to provide thoughtful and insightful answers."
"All, very knowledgeable trainer. "
"It was great to be able to use a standard example in the morning and then in the afternoon work on a piece of our own content."
"organisation of the centre is generally very good "
"Good comms and course instructions. "
"really nice environment"
"Everything, loved the small class size."
"Giving a fresh perspective on how to write effectively for the web! Very interesting course, with useful tips and tricks! Thank you!"
"Providing examples. Exercises that made me think Great lunch!!! Small groups Great space to work. Plenty of variety Gave specific examples for everyone within the group although every one were from different backgrounds and were trying to get different things out of the course! Loved Patsy as a trainer, would come to her course again!"
"It was all good, very worthwhile. "
"organisation, communication and a great map!"
"the training and trainer were excellent. Really liked the training suite. Catering was excellent and i like that i have 6 months support afterwards thank you "
"Clear course outline, well structured course, knowledgeable trainer, small groups are great."
"nice and bright environment, spacious and friendly, good amount of breaks."
"Number of breaks was great. Needed to rest the brain regularly with some heavy content and thinking."
"Hospitality, knowledge, hipster aesthetics "
"Everything! Fantastic day - thank you!"
"Very interactive session, trainer was very informative and spent a lot of timing dealing on our individual cases which was very beneficial! I would definitely recomment this training. "
"Course was well-delivered and well-paced"
"everything but especially giving time for questions and discussions slightly outside of the planned training but still keeping to time. "
"Clear, relevant information presented in an interesting way. Class was a good size and the subject enjoyable. The staff was very hospitable."
"Very knowledgeable, easy to follow along, great resources, great facilities. Smashing lunch!"
"Really good course with lots of useful detail and great lively discussion. I enjoyed every minute of it."
"Covered a lot of ground in a short space of time, without it being overwhelming. The day felt very focused and not as if any time was wasted. Created a nice environment to share ideas. Lots of time for discussion and asking questions. "
"It was the perfect balance of theory and practice. I found it really useful and interesting."
"Piers was very knowledgeable, spoke with authority and gave useful feedback following the exercises we took part in."
"good reception, qualified teachers, very interesting courses - all perfect!"
"The course gave a varied and informative introduction to writing for the web. It was particularly good at focusing on the importance of the headline and target audience. "
"Explained things in a very clear & concise way - really helped! Thank you :) "
"Really well organised course, great facilities. I will be back for more!"
"Extremely helpful, Piers very knowledgeable and approachable, happy to answer any questions. Great food!"
"The freeflowing discussions were very interesting and useful"
"Great attitude all round, very positive, and an enthusiastic tutor."
"Really well organised, perfect number of breaks!"
"I felt very comfortable and relaxed. The course was really easy to follow. "
"Very helpful and friendly team. Trainer promoted an open environment in the classroom"
"Very insightful and useful information, friendly and helpful trainer, regular breaks - not too much to digest, and great food!"
"Piers was very knowledgable and helpful. It was great to have a small size class as we could tailor examples to our own companies and experience. It was good to have some exercises to put the knowledge into practice. "
"Clear and simple points to improve my writing skills. I think it would be great to do the second part of a course further down the line. "
"Fantastic facilities - the lunch was beautiful! Nice small classrooms makes it feel more personal and tailored and you don't get lost. I liked that Piers asked questions and checked that we were okay. The course had the right balance of theory and practical. Would definitely recommend."
"Pool table, refreshments, friendly staff"
"Open atmosphere in the classroom was helpful."
"Good empathy with group and different aspects of work."
"A great course, really informative - will be very useful for my work. Thank you."
"Small interactive classes were really helpful"
"It definitely felt like an advanced course - like I actually learnt some new techniques and gained fresh knowledge, despite working in this for a few years. I panicked that it would be competitive but the trainer was very reassuring and gave good, constructive feedback. Lunch was amazing and I appreciated the frequent breaks. So many courses I've been on, I'm dying in the chair but this one I felt comfortable and happy."
"clear guidance with practical examples"
"Everything was great. No complaints from me. I learnt loads and an additional bonus was that I didn't even feel cold and I'm always cold. Hoorah."
"Really enjoyed the course. I have done writing for the web before but this course was much more useful in regards to thinking about content and included more on social media. I loved the exercises too - Haiku and Evian Water Task"
"I found the course helpful, engaging and very interesting - thanks to our fantastic course leader. "
"The class size was fantastic, great to have a small group and time for organic discussions that arose as the day progressed. "
"Everything else! Great day - thanks"
"Organisation, getting the most out of us, allowing us all the chance to speak and participate, and ask questions. A relaxed, positive learning environment with really good facilities. "
"The entire session was done without the use of powerpoint slides which was an amazing change. The Trainer was really engaged and motivated even though we were only a class of two. Trainer clearly had a lot of experience and shared that with us as we were going through the session"
"ensuring the course still ran even though I was the only participant."
"- Trainer tried to link to everyones job role which was really effective."
"Very welcoming and attentive staff. Very knowledgeable and engaging speaker"
"Allowing us to write pieces for our own work which gives us valuable content to take away."
"Everything! A really nice balance between traditional theory, breaking out to practical exercises and some informal discussions which were managed appropriately by the course trainer."
"great physical space that puts you in the mood to think differently clearly experienced trainer"
"informal and comfortable training environment. Patsy was a great teacher (and very patient!)"