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Infographics Intro | Training Course

Learn how to provide engaging and accessible information using infographics.
Find the story hidden in the data using proven journalistic techniques.

JOURNALISM EXPERTS | SMALL COURSE SIZES | PROFESSIONAL TRAINING | LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
Online £399 + VAT
Online £399 + VAT
Online £399 + VAT
Online £399 + VAT
Online £399 + VAT
Online £399 + VAT

Infographics Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Clear and concise storytelling
  • Different styles of infographic
  • Finding compelling data and angles
  • Engaging your audience
  • Avoiding common pitfalls
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 211 reviews

Introduction

• What is an infographic?

• What makes a successful infographic?

• Balanced branding: how infographics work best as marketing tools

• The infographics as an integrated element of your company's digital marketing strategy


Common Infographic styles

• Diagram Infographics

• Process Infographics

• Chart Infographics

• Timeline Infographics

• Best practice for data presentation


Getting good ideas

• Researching topics for different infographic styles

• Finding the best data

• Defining and refining your angle


Telling the story

• Infographic content as journalism

• Structuring the narrative

• What's new or different?

• Reliable data: using statistics and facts to support the story

• Brief but never dull: the art of concise reporting

The Call to Action

• The core message of your infographic

• Your audience: who wants to know?

• Compelling content: revelations, shared practical advice and engaging questions

• Capturing emotions: how to write attention-grabbing headlines and other sells


Avoiding common pitfalls

• Weak, old or non-existent stories

• Inaccurate or out-of-date data

• Over-branding


The design brief

• Visualising the story

• Standing out from the crowd


Questions and answers


This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

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"Piers was super organised, really well paced and knowledgable in his field. There wasn't too much time spent on infographics as a 'thing', rather we got straight into what they are, how and when to use them and a great foundation in how to structure our own going forward. Huge thanks to Piers for an informative, creative day :)"
Help Musicians
28th January - Infographics : Introduction

Latest Reviews



"Piers was great, very knowledgeable and helped to broaden my thoughts. I've come away in a better place to tackle upcoming tasks at work. Thank you."
NHS Surrey Heartlands
  • 6th January


"Very well-structured and informative course that will allow me to improve my process of creating infographics. The course was very well-balanced between learning theory and doing practical exercises. Piers' approach was excellent and he provided a very valuable and constructive feedback."
IISD
  • 6th January


"Keeping up the pace, providing regular breaks and giving useful feedback!"
NACE
  • 27th September