Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £379 + VAT | |||
Online | £229 + VAT save £150 | |||
Online | £379 + VAT | |||
Online | £379 + VAT | |||
Online | £379 + VAT |
Introduction
• What is an infographic?
• What makes a successful infographic?
• Balanced branding: how infographics work best as marketing tools
• The infographics as an integrated element of your company’s digital marketing strategy
Common Infographic Styles
• Diagram Infographics
• Process Infographics
• Chart Infographics
• Timeline Infographics
• Best practice for data presentation
Getting good ideas
• Researching topics for different infographic styles
• Finding the best data
• Defining and refining your angle
Telling the story
• Infographic content as journalism
• Structuring the narrative
• What’s new or different?
• Reliable data: using statistics and facts to support the story
• Brief but never dull: the art of concise reporting
The Call to Action
• The core message of your infographic
• Your audience: who wants to know?
• Compelling content: revelations, shared practical advice and engaging questions
• Capturing emotions: how to write attention-grabbing headlines and other sells
Avoiding common pitfalls
• Weak, old or non-existent stories
• Inaccurate or out-of-date data
• Over-branding
The design brief
• Visualising the story
• Standing out from the crowd
"Piers was great, very knowledgeable and helped to broaden my thoughts. I've come away in a better place to tackle upcoming tasks at work. Thank you."