Introduction

• What is an infographic?

• What makes a successful infographic?

• Balanced branding: how infographics work best as marketing tools

• The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles

• Diagram Infographics

• Process Infographics

• Chart Infographics

• Timeline Infographics

• Best practice for data presentation

Getting good ideas

• Researching topics for different infographic styles

• Finding the best data

• Defining and refining your angle

Telling the story

• Infographic content as journalism

• Structuring the narrative

• What’s new or different?

• Reliable data: using statistics and facts to support the story

• Brief but never dull: the art of concise reporting

The Call to Action

• The core message of your infographic

• Your audience: who wants to know?

• Compelling content: revelations, shared practical advice and engaging questions

• Capturing emotions: how to write attention-grabbing headlines and other sells

Avoiding common pitfalls

• Weak, old or non-existent stories

• Inaccurate or out-of-date data

• Over-branding

The design brief

• Visualising the story

• Standing out from the crowd