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Infographics Intro | Training Course

Learn how to provide engaging and accessible information using infographics.
Find the story hidden in the data using journalistic techniques.

TRAINING EXPERTS   |   SMALL COURSE SIZES   |   LONDON LOCATION   |   POST-COURSE SUPPORT

Infographics Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Assess the data
  • Find a visual story
  • Find the angle
  • Use powerful headlines
  • Use calls to action
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 178 reviews

Introduction

• What is an infographic?

• What makes a successful infographic?

• Balanced branding: how infographics work best as marketing tools

• The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles

• Diagram Infographics

• Process Infographics

• Chart Infographics

• Timeline Infographics

• Best practice for data presentation

Getting good ideas

• Researching topics for different infographic styles

• Finding the best data

• Defining and refining your angle

Telling the story

• Infographic content as journalism

• Structuring the narrative

• What’s new or different?

• Reliable data: using statistics and facts to support the story

• Brief but never dull: the art of concise reporting

The Call to Action

• The core message of your infographic

• Your audience: who wants to know?

• Compelling content: revelations, shared practical advice and engaging questions

• Capturing emotions: how to write attention-grabbing headlines and other sells

Avoiding common pitfalls

• Weak, old or non-existent stories

• Inaccurate or out-of-date data

• Over-branding

The design brief

• Visualising the story

• Standing out from the crowd

  Course Dates Venue   Price  
Online £199 + VAT save £150
Online £229 + VAT save £120
Online £249 + VAT save £100
Online £279 + VAT save £70
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT

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"The course was set at the appropriate speed and length, used great examples to learn from and was led by a knowledgeable and friendly trainer."
The Open University
9th July - Infographics : Introduction

Latest Reviews



"Very clear detailed guidance. The class size was very small so, got to really get personal questions answered."
Gemserv
  • 14th May


"Communication prior to course, all the trainers/presenters to date have been excellent. Very impressed."
London & Quadrant
  • 15th April


"Piers was very knowledge and shared so many useful tips and information around infographics with us."
L&Q
  • 15th April
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