Course Dates | Venue | Price | ||
---|---|---|---|---|
Online | £329 + VAT save £70 | |||
Online | £399 + VAT | |||
Online | £399 + VAT | |||
Online | £399 + VAT | |||
Online | £399 + VAT | |||
Online | £399 + VAT | |||
Online | £399 + VAT |
Introduction
• What is an infographic?
• What makes a successful infographic?
• Balanced branding: how infographics work best as marketing tools
• The infographics as an integrated element of your company's digital marketing strategy
Common Infographic styles
• Diagram Infographics
• Process Infographics
• Chart Infographics
• Timeline Infographics
• Best practice for data presentation
Getting good ideas
• Researching topics for different infographic styles
• Finding the best data
• Defining and refining your angle
Telling the story
• Infographic content as journalism
• Structuring the narrative
• What's new or different?
• Reliable data: using statistics and facts to support the story
• Brief but never dull: the art of concise reporting
The Call to Action
• The core message of your infographic
• Your audience: who wants to know?
• Compelling content: revelations, shared practical advice and engaging questions
• Capturing emotions: how to write attention-grabbing headlines and other sells
Avoiding common pitfalls
• Weak, old or non-existent stories
• Inaccurate or out-of-date data
• Over-branding
The design brief
• Visualising the story
• Standing out from the crowd
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
"Piers was super organised, really well paced and knowledgable in his field. There wasn't too much time spent on infographics as a 'thing', rather we got straight into what they are, how and when to use them and a great foundation in how to structure our own going forward. Huge thanks to Piers for an informative, creative day :)"