Training Courses

Infographics : Introduction

  146 reviews

One Day Course


Infographics are an exciting visual way to tell a story, reveal the truth in the data, provide engaging and accessible information, and reinforce your brand. If they are timely, relevant and useful – and great to look at - they can have a viral impact. But the content has to be rich, well-researched, accurate, and have a strong narrative flow.

This practical one day course will teach you how to find the story in the data and tell it to your readers using tried and tested journalistic techniques, from angle and structure to powerful headlines and an irresistible call to action.

You will explore different infographic formats and develop content all the way to the point of design.

If you would like to explore the graphic design aspects of Infographics, we recommend attending either our one day Infographics: Design with Illustrator or our two day Illustrator Introduction course.

You need no previous experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £599 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • What is an infographic?
    • What makes a successful infographic?
    • Balanced branding: how infographics work best as marketing tools
    • The infographics as an integrated element of your company’s digital marketing strategy

    Common Infographic Styles
    • Diagram Infographics
    • Process Infographics
    • Chart Infographics
    • Timeline Infographics
    • Best practice for data presentation

    Getting good ideas
    • Researching topics for different infographic styles
    • Finding the best data
    • Defining and refining your angle

    Telling the story
    • Infographic content as journalism
    • Structuring the narrative
    • What’s new or different?
    • Reliable data: using statistics and facts to support the story
    • Brief but never dull: the art of concise reporting
  • The Call to Action
    • The core message of your infographic
    • Your audience: who wants to know?
    • Compelling content: revelations, shared practical advice and engaging questions
    • Capturing emotions: how to write attention-grabbing headlines and other sells

    Avoiding common pitfalls
    • Weak, old or non-existent stories
    • Inaccurate or out-of-date data
    • Over-branding

    The design brief
    • Visualising the story
    • Standing out from the crowd
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 17635 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed17635
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Lunch had a good selection and good to have a small group size. This resulted in personal teaching and a better understanding."

"felt well organised, nice environment"

"Everything! Thanks for being so organised and providing such a nice, clean environment for the course, and a great instructor."

"All great - thank you!"

"Very knowledgeable trainer and enjoyable day. Good cake. "

"Very friendly knowledgeable staff. "

"Piers was the best trainer I have experienced in a very long time"

"Piers was great at explaining the thought process and prodding us to ask more from the info graphic"

"The trainer had practical examples and a really useful framework The course met my objectives better than I expected Small groups and effective combination of theory and exercises"

"The content was really good, loved being able to work through a theme that was directly applicable to my field."

"small groups, relevant exercises, clarity, food, team, location"

"Very nice environment."

"Started on time, the refreshments and lunch were superb. Piers was top notch with his approach to teaching."

"Fantastic course really feel like I have a new outlook on infographic production, the trainer was very clear and class sizes really helped with my confidence. thankyou"

"Great hospitality. Training excellent. Good size training group. Good location"

"providing a welcoming environment "

"Interactive sessions and activities, along with the ability to apply the course to your own experiences."

"Very organised and seamless "

"I have a very good day, thank you"

"really good venue. The trainer was very approachable and flexible. "

"Small classes, allowing opportunities to discuss areas in more detail"

"Helpful to look at plenty of examples of infographics and identify what makes them good and bad. Useful training notes. "

"enjoyed the course, and found the trainer very approachable and easy to understand"

"Piers was very knowledgable about his subject, the course was pitched at the correct level for me (understandable, relevant, easily digestible but components that challenged you and your thought patterns). I will take a lot from this course and will recommend some of my colleagues to attend in the future."

"Great at the theory for creating an infographic."

"Really great atmosphere and teaching style. It worked well to have breaks in between sessions to fully focus during the course."

"Everything was well organised and everyone was there to help. The day went without a hitch. "

"Good at helping with ideas formulation, and making pupils feel valued. "

"Nice location with great attention for details"

"Providing context and a calm, open environment with which to work"

"Giles was helpful and knowledgeable and approchable and able to understand all our perspectives as students from different professional backgrounds. Was also really useful to start with examples. Lunch and space are great."

"The trainer is very good - he broke everything down clearly and gave a range of interesting examples. The practical exercises were useful and I found it helpful to share my work with the trainer and the other participants. I was also agreeably surprised by the choice and quality of the food at lunch! Finally, the space in which the training courses take place is very pleasant. Thanks very much!"

"Great blend of expertise, thoughtful examples and practical advice that I can and apply in day to day work. "

"really great at breaking down the information and providing it in a way that was easy to digest, Piers was really knowledgable and super friendly!"

"V welcoming and lovely work space"