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Infographics Intro | Training Course

Learn how to provide engaging and accessible information using infographics.
Find the story hidden in the data using journalistic techniques.


  Course Dates Venue   Price  
Online £379 + VAT
Online £229 + VAT save £150
Online £379 + VAT
Online £379 + VAT
Online £379 + VAT

Infographics Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Assess the data
  • Find a visual story
  • Find the angle
  • Use powerful headlines
  • Use calls to action
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 204 reviews


• What is an infographic?

• What makes a successful infographic?

• Balanced branding: how infographics work best as marketing tools

• The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles

• Diagram Infographics

• Process Infographics

• Chart Infographics

• Timeline Infographics

• Best practice for data presentation

Getting good ideas

• Researching topics for different infographic styles

• Finding the best data

• Defining and refining your angle

Telling the story

• Infographic content as journalism

• Structuring the narrative

• What’s new or different?

• Reliable data: using statistics and facts to support the story

• Brief but never dull: the art of concise reporting

The Call to Action

• The core message of your infographic

• Your audience: who wants to know?

• Compelling content: revelations, shared practical advice and engaging questions

• Capturing emotions: how to write attention-grabbing headlines and other sells

Avoiding common pitfalls

• Weak, old or non-existent stories

• Inaccurate or out-of-date data

• Over-branding

The design brief

• Visualising the story

• Standing out from the crowd

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"Piers was great, very knowledgeable and helped to broaden my thoughts. I've come away in a better place to tackle upcoming tasks at work. Thank you."
NHS Surrey Heartlands
6th January - Infographics : Introduction

Latest Reviews

"Keeping up the pace, providing regular breaks and giving useful feedback!"
  • 27th September

"Piers was extremely knowledgeable - he was able to really make the session fun and engaging."
Cambridge University Press & Assessment
  • 27th September

"Admin support was great. Piers was a really good trainer. Very engaging and knowledgeable. His class was well structured, covered exactly what I needed to know, and he responded constructively to my participation."
Competition And Markets Authority
  • 4th August