Introduction
• What is an infographic?
• What makes a successful infographic?
• Balanced branding: how infographics work best as marketing tools
• The infographics as an integrated element of your company’s digital marketing strategy
Common Infographic Styles
• Diagram Infographics
• Process Infographics
• Chart Infographics
• Timeline Infographics
• Best practice for data presentation
Getting good ideas
• Researching topics for different infographic styles
• Finding the best data
• Defining and refining your angle
Telling the story
• Infographic content as journalism
• Structuring the narrative
• What’s new or different?
• Reliable data: using statistics and facts to support the story
• Brief but never dull: the art of concise reporting
The Call to Action
• The core message of your infographic
• Your audience: who wants to know?
• Compelling content: revelations, shared practical advice and engaging questions
• Capturing emotions: how to write attention-grabbing headlines and other sells
Avoiding common pitfalls
• Weak, old or non-existent stories
• Inaccurate or out-of-date data
• Over-branding
The design brief
• Visualising the story
• Standing out from the crowd
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £199 + VAT save £150 | |||
| London Bridge | £349 + VAT | |||
| Online | £249 + VAT save £100 | |||
| London Bridge | £349 + VAT | |||
| Online | £279 + VAT save £70 | |||
| London Bridge | £349 + VAT | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
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