Training Courses

Graphic Design : Introduction

  110 reviews

One Day Course


The key skills shared by good graphic designers are creativity and an ability to use a graphic to communicate an idea clearly. Good graphic design provides clear visual communication. This one day course will teach you the general principles and methods underpinning graphic design and visual problem-solving.

During the course you will commence working on developing your own strategy to design and learn the skills you need to make the creative process work for you; from briefing to the finished article. You will also learn about the complete design cycle; interpreting a brief, font and image theory and usage, logo design, grid-based design, colour usage and how to communicate your ideas and why you have created something in a certain way.

This course is designed for anyone needing to develop their design understanding whether they are designing for print or the screen; from magazines to social media, presentations to digital interfaces. Our design course shows you the key information you'll need to get started in the world of graphic arts and will make your entry into the world of graphic design enjoyable and enlightening.

This course does not require you to use or have a previous knowledge of Adobe InDesign or Photoshop.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Enquire Here

Course Outline

  • Thinking like a designer
    • How to interpret a brief
    • Understanding the design process
    • How to communicate what you have created and why
    • General graphic design principles and methods
    • Creativity and context - a brief history of what has gone before and why it was successful
    • Improving your visual skills and exploring different ways of seeing
    • Different design considerations for online, presentations and print
    • Print Production ‐ papers, textures and print techniques
    • What to consider before you touch a computer

    Colour theory
    • Choosing colours that work well together
    • Understanding the difference between screen and print colours
    • Why colour is important
    • How to restrict a colour palette

    • Font families and how they work
    • Basics of font makeup (serif/non serif and styles of font)
    • Which fonts pair well together and which fonts to avoid
    • Where and how to buy fonts
    • How many fonts to use in a design
    • Fonts for headlines, fonts for grabbing attention and fonts for communicating information
    • Manipulating fonts and letters and how far to go
    • Optimum text point sizes for different viewing platforms
  • Logos
    • Understanding the difference between logos and logotypes
    • Why some logos are famous or successful and why some are bad
    • Practical considerations when designing a logo
    • Brand guidelines; space around logos, different colourways, what not to do with logos

    Grid systems in graphic design and layout
    • Why are grids important?
    • Examples of grids behind some well-known publications
    • Why some layouts look good and others don't
    • Negative space in design
    • How to achieve balance across a design
    • The importance of creating hierarchy and designing a point of focus
    • Rules of thumb

    Image usage
    • When to use illustration or photography
    • Where to buy images from
    • Rules of proportion and composition
    • A bit about copyright

    Final thoughts
    • Why simple is always best
    • Learn from design rule breakers
    • Why it's good to experiment and create your own style
    • When it's time to walk away, overcoming snow blindness and designers block
    • Originality ‐ when being influenced by something isn't copying
    • Be inspired ‐ websites to look at for visual trends and styles
    • Simplifying the message ‐ what to leave out
    • Things I wish I had known when I started in design

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18584 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18584
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Clear, helpful"

"great organisation and a very knowledgable tutor. theory of graphic design was very interesting and I feel that my skills had a good refresher which will help me approach graphic design projects betetr."

"I was extremely happy that the course did not focus on a specific software package. Every staff member was really helpful and the breaks were regular and really well stocked which was great. It was also very easy to follow the directions and find the location."

"Course structure, useful and practical information that I can apply tomorrow, trainer had a really nice manner."

"course was the right pace, trainer knowledgeable and personable"

"I thought the training was very informative and the knowledge gained will definitely benefit me in my career. "

"Explaining the principles Lunch!"

"Good set up, friendly and relaxed atmosphere. "

"I loved all the content of the course and have built on my knowledge"

"Clear and organised presentation. Trainer was very approachable and the breaks were well timed and provided great refreshments. "

"Lots of examples and industry advice plus signposting to free tools - thank you"

"Good facilities, friendly staff, I like the table set up so I could chat to people on my course. The presentation and computers are also great. The trainer's website suggestions are amazing!"

"Flexible, good amounts of learning, listening and discussion, breaks at appropriate times. Inspired to get stuck in designing now and confident in working with designers. Facilities here were great too."

"Lovely trainer and staff, great food, lovely building"

"Explaining the concepts in detail and stripping back to a layman's language in order to be able to carry out projects at work."

"Adrian was friendly and tailored his content to people's specific needs."

"Great trainer with great knowledge."

"Everything else - spot on. really like the signs on the tables with how things work and decoration, room set-up and general design really nice. Adrian was a great trainer - very expert, went at our pace and showed loads of inspiring examples. Feel I have a very good overview of lots of aspects - much food for thought!"

"The offer itself (learning about the fundamental principles of design in a short course) is really unique. This was exactly what i needed to feel more confident in my role. It was great to learn about design tools, rules, tricks and approaches that i will be able to apply to any creative project - without being specific to particular software or formats (print, digital, social etc.)."

"Information was clear and well-structured, providing a wide overview of many of the principles and tips for graphic design."

"very knowledgeable trainer"

"Very relaxed environment and small group. Trainer made it really personal as well."

"I am a complete beginner and have found this really informative and helpful! Thank you for a lovely day. I would like to attend more courses. "

"Tutor was fantastic, lunch was great and the environment was perfect for concentration yet, relaxed "

"Friendly and relaxed environment. Very good course content and with a good class size. "

"Very interesting!"

"Good training resources, nice environment, and friendly people."

"covering variety of topics"

"Showing good examples of good and bad design"

"Clear and helpful"

"Very welcoming and friendly! "

"Really good insights and great set up"

"Really relaxed environment. Encouraged to ask any questions."

"Comfortable learning environment, knowledgable approachable trainer"

"Great location, nice venue, good food! Trainer and course content was good, answered lots of questions we had. Really good it was a small group, friendly and a good number to work with."