| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £299 + VAT save £100 | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Design Brief
• Understanding the design process
• How to communicate what you have created
• Creativity and context - What you actually need to know to push great work out into the world
• Improving your visual skills and exploring different ways of seeing
Composition
• What it means to have a well composed piece of work
• Design Principles:
• Form & Space
• Figure & Ground
• Gestalt Psychology
• Symmetry/Asymmetry
• Layout Principles
Branding
• Brand Guidelines
• Understanding the difference between logos and logotypes
• How to use brand guidelines to create inspiring work
Imagery
• When to use illustration or photography
• Visual Storytelling
• Where to buy images from
• A bit about copyright
Typography
• Font families and how they work
• Basics of font makeup (serif/non serif and styles of font)
• Which fonts pair well together and which fonts to avoid
• Where and how to buy fonts
• Crucial tips on how to use typography in your work
• Optimum text point sizes for different viewing platforms
Colour Theory
• Choosing colours that work well together
• Understanding the difference between screen and print colours
• Why colour is important
• How to restrict a colour palette
Resources & Further Learning
• Useful websites
• Podcasts
• Further Reading
Questions and answers
"Great resources and structure of the day."
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