Every business needs content which means good content creators are in high demand. If you create content for your company or organisation, here are some essential tips to help you stay on top:
Try to create a schedule you can stick to. You should have a routine for how often you post on your social media pages. A posting schedule helps keep your followers interested and engaged. You should post at least once a week. As a content developer, you might also want to post ‘sneak peek’ videos of upcoming posts to keep people guessing. You worked hard to create a following and will need to keep working hard to maintain that following. It might sound like a contradiction but having a routine helps keep things fresh.
Avoid using complicated words or terminology. Keep your language simple so that it can be understood by everyone. Avoid using technical terminology if possible. After all, you want everyone to enjoy reading your copy! The most important thing is to have an authentic voice. Be yourself. You might be influenced by what others are doing on social media but avoid trying to copy them or sound like them. You need to be you - that's what your followers are looking for.
It's critical to be up-to-date and informed. If you are perceived as informed, you will be trusted by your followers. So stay up to speed with new trends in your industry, emerging issues, new technologies, the latest news, etc. Business changes all the time. For example, if you work in the music industry, there have been recent developments in the field of music copyright, which could save you a lot of time and money. Your readers will appreciate you being on top of these changes. Make a point of learning what's new in your sector and incorporate it into your content.
You must know who your target audience is. People will follow you based on your content and how well it relates to them personally. Don’t be scared to interact with your audience. You could, for example, ask them to take part in a poll on Instagram or Twitter or even go live to interact with them. You could then create a short video story based on their suggestions. Feedback from your audience is valuable. It provides insights into what they are interested in or thinking about. This can be revealing and more useful than you simply guessing what they might be interested in.
You’ll need some great sources of inspiration to keep creating content that’s fresh and relevant to your target audience. Good ideas for content can come from anywhere but if you have a collection of people, blogs, social media sources, writers, etc who you can turn to for ideas then you will make your life a lot easier. As already discussed, the most critical thing is that your content reflects your genuine voice. This is what will attract followers and make your content authentic. Nothing can replace this. Whether creating content is your main source of income or you are doing it as a means to create additional income, keep producing content that is fresh and insightful. Your audience will thank you for it.
by Maggie Bloom | 25 Jan 22
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