The popularity and impact of social media are huge. No surprise then that businesses are increasingly turning to these platforms to promote their products and services. So what's the best way to manage this process? Managing several social media accounts can become complex. Also, the industry evolves all the time and you'll want to keep track and stay updated.
There is a range of different tasks you need to keep on top of. One minute you will be creating content and posting videos, the next you will be answering customer’s queries or replying to comments or customer feedback. Here are some extremely useful tools to help you stay on top and assess the effectiveness of your social media.
The first thing to do is track what your social media is doing. Use social media analytics to collect, analyse and use reports from your published content or shared from your social media profiles. This information tracks how your social media is performing which helps you identify the target audience to help create profits for your business.
Most companies now use social media analytics software to perform this task. There are a number of tools out there that do this. Let’s take a look at what we think are the 10 best social media analytics tools for marketers:
Buffer Analyze is a popular social media analytics tool designed to improve your decision-making process. It provides a good analysis of your stories, posts, suggestions, and recommendations. It also generates detailed reports with easy-to-read charts and tables. The trial version is free for 14 days, after that it’s a paid subscription.
If you want to integrate your social media with your business, then HubSpot is for you. The HubSpot marketing hub is designed to help you grow traffic, convert more visitors, and run marketing campaigns. You can track social media performance with detailed graphs and charts providing instant feedback and recommendations.
Hootsuite helps you organise your social media, post content, and analyse data. It helps you work out which content is working for you and which isn’t. It will help you expand the reach of your feeds and get your entire social media team focused and working together.
Like the other platforms, it provides detailed analytics features that help you understand how your posts are performing across all platforms. It has a couple of useful tools - Talkwalker and Brandwatch - which specialise in tracking activities relating to particular brand posts. You get a free trial version for 30 days.
CoSchedule tracks information from social media exchanges and ad campaigns and generates feedback and reports through real-time data. It also has a useful dashboard for showcasing a comparative study of several social media ads. It helps you to track audiences that display more attention to your ideas and content.
An extremely popular analytics tool, Sprout Social seamlessly integrates all your social media portals into a single dashboard. It provides you with a comprehensive way of measuring performance and ways to compare and contrast your performance across different social media platforms. Sprout Social provides you with in-depth analysis across Facebook, Twitter, Instagram, LinkedIn, etc. All very handy.
The perfect tool for data analysis and keeping tabs on your ROI - Return On Investment. This is an essential toolbox for digital marketers. Use Google Analytics to generate powerful reports and to take a deep dive into your site’s traffic and user behaviour.
Databox has a range of features to help you analyse your social media performance across a range of platforms. It helps you monitor audience reactions and track promotional activities.
If you are looking for analytics software for email marketing with useful reporting features, this tool is for you. It provides powerful email marketing and marketing automation features to help you manage your email marketing activities and provide the best experience for your customers. ActiveCampaign is suitable for businesses that use email marketing along with social media initiatives. It also provides data on customer activities when they land on your site.
Snaplytics is dedicated to Snapchat and Instagram stories and monitors user engagement such as how long users spend on a post, the rate of hitting likes or reposts/ shares, etc. This allows you to pinpoint where engagement is at a maximum.
Instagram and Snapchat stories attract a lot of attention worldwide. Whether you are managing multiple accounts or working with a team, Snaplytics can help you optimise the performance of these stories.
Buzz Sumo gathers information based on your social media communications and output. This information is used to create insights to generate ideas, create high-performing content and identify influencers. This is a great tool for helping you find audiences interested in your business ideas and content.
So there are a bunch of excellent tools out there for helping you analyse and assess how well your social media output is performing. They all have their strengths and weaknesses and you might want to try out a few of the free trials before making a final decision.
It is vital to be able to accurately understand this information if you and your brand are going to make an impact in an increasingly busy social media space.
Every business is different and every business has different marketing requirements but you can be sure that one of these tools will be the perfect fit for you and your business.
by Bhavik Soni | 30 Jun 21
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