Whether you are running an e-commerce business or selling a product or a service, you need to make your customer journey as simple and intuitive as possible. This is where responsive design plays a key role. Responsive design has been a big thing for a few years now. Long gone are the days when you had to zoom the page on your mobile. Today, 50% of Internet searches happen on mobile phones. It's also important to bear in mind that 80% of the visitors who search for your company on Google want to make a purchase. You want to make this as easy as possible for them.
Your website should be consistent and look the same on any device - laptop, mobile, or tablet. Responsive web design is a way of making sure this happens. A responsive website helps to create a user-friendly, intuitive experience that your site visitors will enjoy using. In this blog we have listed the main reasons why having a responsive website should be at the top of your priorities:
Having an intuitive website that is easy to navigate is critical. Your site should grab your visitors' attention and make them want to find out more about your product or service. If your site is clunky or takes ages to load, people will just move on. Give your visitors a reason to stay and explore. Content should be available immediately - not too much zooming and scrolling. Also, a good browsing UX experience will reflect well on your brand.
One of the biggest benefits of having a responsive web design is greatly improved SEO. Google takes into consideration how responsive your website is. If your website is not user-friendly, it will be marked down in search engine results. Here are five reasons why responsive web design can significantly help your SEO:
If your website is too slow, your visitors will abandon your website and go somewhere else. It's pretty obvious really! Here are a few things you can do to make your website load faster and keep your visitors on your site:
Many companies do not have the time or the resources to constantly update their website or employ a full-time web designer. A responsive website will allow you to quickly and easily make changes yourself - you will be in control of your content. Overall, responsive design will save you a lot of time and allow you to focus on the things that matter.
Once you improve your user experience, your bounce rate will significantly drop. Google will like that and reward you with a higher ranking on search engine results.
Creating a responsive website is not always plain sailing. Here are some issues that people have come up against when building a responsive site:
There may be challenges and setbacks but overall, a responsive website provides a better user experience and that is what most businesses are striving for.
The bottom line is that responsive web design should be an integral part of your web strategy. If you don't have the time or in-house resources to build a great user experience, consider hiring a website design and development company that will help you create the website that your customers deserve. This will allow you to focus on your business and the things that are most important to you.
by Christopher Oldman | 27 Sep 23
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