Training Courses

Search Engine Optimisation : Copywriting

  65 reviews

One Day Course


Well crafted copy engages customers and search engines alike.

This course will teach you to write so you can engage your audience with captivating copy, along with your keywords rank highly on Google.

You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers. Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • Copywriting techniques
    • Engaging an online audience

    SEO Copywriting Basics
    • A few essential guidelines
    • Examples of good and bad online copy

    Choosing the Right Keywords
    • Tools for choosing keywords
    • Different types of keywords (broad vs narrow)
    • How to think like your customers

    Anatomy of Optimised Copy
    • Headers
    • Intros
    • Sub-heads
    • Links

    SEO Copywriting Mistakes
    • Avoiding keyword cramming
    • Avoiding irrelevance
    • Avoiding contrivance
    • Avoiding lack of flow

    Writing Search Engine Optimised Copy
    • Understanding your audience
    • Writing to suit different contexts:
    - web pages, landing pages, social media, emailshot, blogs
    • Finding the right tone of voice
    • Writing to length
    • Using keywords to build narrative structure
    • Knowing where each keyword should go
    • Using blogs and social media platforms

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 9642 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed9642
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Friendly place, nice small group to work with."

"Small group size, practical examples to work through on our own computers, nice building, great lighting with the windows, lovely lunch, great trainer"

"teaching theories and practical exercises "

"Explaining everything in a simple and easy to follow manner."

"Simplifying what had been a complex world in SEO copywriting beforehand"

"Very friendly (arriving at the door and the trainer)"

"The trainer was really knowledgable and there was a good mix of theory and exercises. "

"Really great and informative, small classes helped for full discussion rather than lecture approach, taking a lot away from the course. "

"Clear and comprehensive guidelines, with practical examples, and methods that could be taken away. "

"Nice environment, great to meet other writers. Nice biscuits."

"everything, the day went quickly and I found it very useful"

"Good facilities, trainer friendly and knowledgeable"

"I learnt relevant skills that I can apply to working with my clients - I didn't expect that but it's very useful. Piers was obviously very experienced and taught in a way that was engaging. Staff were nice and so was the food. Nice offices and a positive day."

"Applying the lessons to real-world exercises that we can use in our own work. The small class size was conducive to useful discussion. "

"Relaxed environment. Enjoyed listening to Piers and his 1-1 feedback was very helpful."

"Lovely environment and office, great staff"

"Good environment for learning. Friendly tutor. "

"The training materials and ability to spend time working on specific examples relevant to our work. It was well organised and professional. "

"Piers advices were highly valuable. I felt welcome and nurture by the team thanks to the breakfast, lunch, and refreshment options."

"KNowledge base and lunch was awesome "

"Small group. Great food. Entertaining and knowledgeable teacher - Piers. "

"Small, focused group. Great food. Piers is a very knowledgeable and friendly teacher - which made for a very enjoyable day. "

"Good facilities, very knowledgeable trainer"

"The fact there was only two of us from the same organisation helped the focus to be more on our own work which was really good. Relaxed atmosphere contributed to the learning."

"Good at the copywriting bit. Showing us that the content is still about quality and should not change too much to make it SEO friendly. Liked the practical exercises as well. "

"The trainer was friendly, approachable and knowledgeable. It was great that he could answer a lot of our questions and the atmosphere was very relaxed. "

"Keeping us engaged at all times and providing a welcome environment "

"Simon was very approachable and professional. He has a wonderful teaching style which makes learning about things (which are outside your comfort zone) incredibly interesting and relevant. I felt like you could ask Simon any silly question and you wouldn't feel silly asking it. He's very thorough and helpful. I now have a much better understanding of SEO than before I attended this class. I would definitely come back and study for more courses. Keep up the wonderful work Simon! - Also really impressed with lunch, food was very nice. "

"Brilliant workshop with a lot of practical information & tools that I know I will be able to use. Great value for money. Well structured delivery leaving me with the sense that we covered all the topics outlined in the course description. Simon puts a lot of energy into teaching the course and explaining the material with examples, metaphors, etc.. Thank you!"

"Training centre is fully equipped with a good set up. "

"Good information provided by trainer and useful focus on application to existing work being undertaken. "

"Relaxed and friendly environment, learned so much in one day - really happy. Liked that the course group was small as it meant I could have more one-on-one time for questions and feedback. "

"Easy to book, accommodating, good interaction as only two in group"

"Great day!"

"Great training environment, really knowledgeable trainer, lots of opportunity to practice! Thank you!"