Google Analytics is the free of charge enterprise-class web analytics solution that gives you valuable insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.
Pre-Course Requirements: You need no previous experience to attend this course.
• Web analytics introduction
• How Google Analytics works
• The installation procedure
• Creating new profiles
• Granting access to other users
• The Google Analytics tracking code
• User management
• Administering Google Analytics