AI for SEO Course
Supercharge your SEO strategy with our AI for SEO course. In this hands-on class, you’ll learn how to use AI to speed up keyword research, create content briefs that rank, and write natural, high-performing content.
Discover how to make your site trustworthy to AI systems, improve on-page SEO, and translate technical insights into plain English. You’ll build topic clusters, optimise content for AI-driven search, and ensure your outputs meet Google’s quality and safety guidelines.
Through guided practice and a mini SEO project, you’ll leave equipped with actionable prompts, workflows, and an SEO-focused AI toolkit.
Key Learning Points
Key Learning Points
- How AI helps marketers in the real world
- Make your site friendly to AI systems
- Plan topic clusters and internal linking
- Improve on-page SEO with AI prompts
- Spot weak or risky AI content
How AI helps marketers in the real worldIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus, Claude, and Copilot during this course. You'll need to have attended our SEO Intro course or have equivalent working knowledge before joining this class.
Who is this course for?
For SEO professionals, content marketers and digital marketers who want to use AI to improve their organic search performance. Requires our SEO Introduction course or equivalent working knowledge.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 1-2nd Sep 26 | Tue-Wed | Online | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 30th Nov - 1st Dec 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 1-2nd Sep 26 | Tue-Wed | Online | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 30th Nov - 1st Dec 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT |
Course Dates
1-2nd Sep 26 (Tue-Wed)
30th Nov - 1st Dec 26 (Mon-Tue)
Course Outline
AI in Modern SEO
How search and discovery are changing with AI
What marketers must do differently
Why just “more keywords” won’t win anymore
Keyword and Topic Research with AI
Transform seed ideas into full topic universes
Use AI to map user intent and content gaps
Build topic clusters that make sense for your site
Creating Strong SEO Content Briefs
Turn research into actionable briefs for writers
Identify FAQs, proof points and entity signals via AI
Set up structure, voice and optimisation goals early
Writing and Optimising Content with AI Support
Generate drafts that feel human, not robotic
Optimise titles, metas, headings, FAQs, internal links
Use AI to repurpose content while preserving quality
Content Quality Checks and Fact-Checking
Prevent thin, duplicate or weak content from slipping through
Use AI prompts to validate facts, authority and originality
Build a QA workflow for your content team
Optimising for AI Search and Answer Engines
How AI tools (e.g., chatbots, assistants) pick brands to recommend
Build pages and brand assets that AI will surface
Test your brand’s “recommendability” in AI-driven search
Technical SEO with AI Help
Translate technical SEO issues into plain language
Use AI to assist with crawl, indexing, redirects and linking
Scale technical fixes through prompt-enabled workflows
Local, E-commerce and B2B SEO with AI
Local SEO: prompts for listings, reviews and citations
E-commerce: product / category pages, filters, schema
B2B: long-cycle content, thought leadership and AI support
AI for SEO Analytics and Reporting
Turn data into plain English insights and next steps
Use AI to spot performance drops, traffic shifts, indexing issues
Build one-page reports stakeholders understand at a glance
SEO Safety, Ethics and Best Practice
Aligning with Google’s content and quality guidelines
Avoiding AI misuse, spammy signals and brand risk
Human-in-the-loop workflows, data privacy and compliance
Project/Workshop
Build a mini SEO plan: topic cluster, brief, page draft, report
Use everything learnt: research, prompts, QA, analytics
Next Steps and SEO AI Toolkit
Prompt library tailored for SEO marketers
30-day practice plan and guide to ongoing learning
Career paths
Roles this course supports
People training on AI for SEO often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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