Training Courses

Designing and Creating Emailshots

  18 reviews

Two Day Course

Classroom Based


Email marketing can be one of the most cost effective forms of promotion available. Designing an emailshot differs from creating a webpage or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications.

This two day course will cover both the theory and the practical software skills required to design and build a professional emailshot.Some basic experience of Adobe Photoshop is useful but not compulsory.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Understanding emailshots
    • Examples of good and bad design
    • How an emailshot is built
    • Constraints of emailshots
    • Common mistakes that can annoy potential clients

    Planning your emailshot
    • What makes a good mailing list?
    • Legal requirements and opt-out options
    • Ensuring your emailshot adheres to your company brand style

    Designing your emailshot
    • Good mailshot design
    • What is your message?
    • Creating impact
    • Good use of colour and images

    Writing good email copy
    • Reading online - the user experience
    • Inverted pyramids to grab your audiences attention
    • Chunking down copy
    • What makes a great title?
    • Sentence and paragraph structure
    • Proofreading
  • Preparing your graphics
    • Adobe Photoshop essentials
    • When to use graphics
    • Different graphic file formats
    • Assessing existing image properties
    • Resizing and cropping images
    • Creating text headings in Photoshop
    • Converting and optimising images
    • Saving and exporting images

    Laying out your design
    • The basics of Adobe Dreamweaver
    • How good typography makes for more effective email-shots
    • Choosing the right font
    • Importing text from a Word document
    • Laying out an email in Dreamweaver
    • Inserting graphics into your email
    • Formatting and styling text
    • Creating links to other websites or email addresses
    • Proofing your document
    • Exporting your emailshot

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20568 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20568
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Ivan was very knowledgeable and patient which definitely made learning easier. I really liked the relaxed vibe of the training centre, and i wasn't aware that I would have a log in area where I would be able to access my training materials afterwards - that was a real bonus. Thanks so much for a great 2 days."

"Ivan was great! A one-on-one training session allowed my to pick his brains and he was able to challenge me. "

"I've been here a few times, happy with all aspects as always."

"Expert knowledge, great speedy overview of HTML, CSS, Dreamweaver.. Lots of useful stuff, only wish we had a bit more time! Thanks ever so much! "

"The food was really good, and it was really useful to get notebooks/pens to save carrying them around. Ivan was really friendly and knowledgeable - I enjoyed having him as a trainer. "

"knowledgeable, aftercare, practically one on one tuition, very professional and good all round experieince"

"Making the course relevant to my business "

"I was engaged an interested throughout the course."

"Great trainer, very attentive and approachable. Easy to ask questions. Great having small number in class. Food and office space is lovely - bright and good food. "

"This course was very interesting and informative. Great Tutor"