Adobe's Generative AI Tools Explained

Introduction

Generative AI is a kind of artificial intelligence that can create new content like texts, images, and videos.

Creating content on the fly is easy with Adobe’s Generative AI Tools; but what are they, and why should you use them?

Objectives:

• What are Adobe's AI tools and what can they do?
• How can I access them?
• Can I use Adobe's AI tools for commercial work?
• Non-design uses for generative AI

What are Adobe's AI tools and what can they do?

Firefly

Adobe Firefly is a suite of generative AI tools developed by Adobe, it was designed to aid the creative process by providing features to assist with photo editing, graphic design, and image generation.

Firefly is integrated into Adobe’s software, offering things like AI background removal in Photoshop, text-to-image generation in Adobe Express, and auto-reframe in Premiere Pro just to name a few.

What makes Firefly stand out from all the other AI? Well, it was trained on licensed Adobe stock and public domain images, this makes it a more ethical choice for commercial use!

AI Assistant

Also known as Acrobat AI Assistant, this software is designed to enhance productivity when working with things like documents and PDFs. Let’s explore some of the features of Acrobat AI Assistant:

• Document Summarisation; understand the main points of complex documents with summaries generated quickly.
• Contract Analysis; simplify complex terms to better understand the terms and agreements of contracts.
• Voice Chat; available in Adobe Acrobat mobile apps, use voice commands to interact with your documents.
• Multi-document Insights; use the chat on multiple documents simultaneously to find key takeaways without switching tabs.

Sensei GenAI

Adobe Sensei GenAI is integrated into the Adobe Experience Cloud (a collection of integrated marketing tools by Adobe), here are some key features:

• Content Creation; use the AI assistant to generate personalised content and copy.
• Data Insights; help your marketers reach their goals quicker! Turn your data into readable insights, and even content.
• Embedded AI; embedded AI results in high-performance, improved workflow, and personalised results.
• AI Assistant; the assistant can provide a conversational experience, quickly perform tasks, plan campaigns, and so much more.

How can I access them?

Adobe Firefly

You can access Firefly through the app., and you can find a full list of Adobe’s AI tools here. Their AI covers Creativity & Design, PDF & e-signatures, and Marketing and commerce. All you have to do is have an Adobe account! Here is more information about the kinds of Firefly plans that are available:

Version	Firefly Standard £9.98/month	Firefly Pro £28.99/month	Creative Cloud Single App Pro Starting at £9.98/month	Creative Cloud All Apps £56.98/month
Apps Included	Adobe Firefly	Adobe Firefly	Your choice of one app	20+ apps for photo, design, and video
Generative Credits	2,000 credits	7,000 credits	100-500/month, plan dependant	1,000/month
Image and Vector Features	Unlimited access	Unlimited access	Access using your monthly generative credits	Access using your monthly generative credits
Video and Audio Features	Access using your monthly credits to: Generate up to 20 five-second videos Translate up to six-minutes of audio or video	Access using your monthly generative credits to: Generate up to 70 five- second videos, or translate up to 23 minutes of audio and video	Limited generations to try video and audio features	Limited generations to try video and audio features
After You Reach Your Limit	Upgrade to Firefly Pro	Buy multiple Firefly Pro pans	Add a Firefly plan	Add a Firefly plan

AI Assistant

The Acrobat AI Assistant can be accessed in Acrobat Home, under the Recommended tools for you section. From there, you will be able to access the full scope of the Acrobat AI Assistant’s capabilities for £4.98/month.

Sensei GenAI

Adobe Sensei GenAI can be accessed across the whole of the Adobe Experience Cloud product portfolio. You can get access to Adobe Experience Cloud here, and discover everything it has to offer you!

Can I use Adobe's AI tools for commercial work?

Yes! Adobe’s generative AI tools are actually made with commercial work in mind! Let's explore how they can be used for commercial work:

Firefly

The images and graphics generated by Firefly are safe for commercial use, as the AI was trained on Adobe licensed stock and public domain images. Here are four ways you can use Firefly for commercial work:

1. Image Generation; add custom high-quality images generated from your text prompts to your ads, marketing campaigns, and social media posts!
2. Graphic Design; design marketing assets like brochures or logos with professional vector graphic tools.
3. Photo Editing; enhance images for your online presence!
4. Content Customisation; generate personalised content for targeted ad campaigns or social media, give your audience custom content that they’ll love!

Adobe Sensei GenAI

Sensei GenAI can help you optimise your workflow for more efficient work days, but how can it be used for commercial work? Here are four ways:

1. Content Creation; generate personalised content for your social media! Also create bespoke marketing materials.
2. Automated Workflows; take action from your insights by turning your data into readable analytics, free up time in your day by automating repetitive tasks, and take your workplace efficiency to the next level.
3. Customer Experience Management; create personalised content, tailored recommendations, and humanised conversational AI for your users with the dynamic content generation feature.
4. Campaign Planning and Analysis; AI insights can help you increase the effectiveness of your campaigns by assisting with everything from the planning and execution, to the outcome analytics!

Non-design uses for generative AI

Adobe’s generative AI will help you take your designs to the new heights… but what if you’re not a designer?

Well, AI can still be of use to you! Let’s explore some non-design uses for Adobe’s AI.

1. Document Summarisation; finding the key points and takeaways from lengthy documents has never been easier. Acrobat’s AI Assistant can summarise documents quickly and easily.
2. Financial Analysis; using generative AI, you can automate financial forecasting, generate reports, and study market trends. The AI Assistant can explain variances, making your reports and reviews more efficient.
3. Healthcare; analyse patient data to produce the best treatment plans, predict patient outcomes, and overall provide the best care possible.
4. Education; create custom learning materials like quizzes or handouts, and provide personalised feedback based on your students' work.
5. Human Resources; automate tasks like writing job descriptions, personalise performance plans for your employees, and analyse employee performance data.
6. Content Moderation; use AI to detect harmful or inappropriate content in various online communities. Let AI help you make your online spaces safer!

Conclusion

Adobe’s Generative AI tools have a multitude of uses, and can be utilised for more than just design! Use AI to bring your imagination to life, improve your operations with data insights, and enhance your workflow with task automation.

If you want to learn how to unlock the full potential of Adobe’s AI – join us online or in-person for our AI expert-led courses!

by Josie Daniel | 26 Mar 25