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Writing Press Releases Course

Write press releases that journalists want to publish on this practical one-day course.

Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.

Write press releases that journalists want to publish on this practical one-day course. Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.

292 Reviews
9.8/10 Satisfaction
99.7% Recommend
See reviews
Writing Press Releases training course

Writing Press Releases Course

Write press releases that get published on this practical one-day course.

You'll learn how the modern media works and what makes PR valuable, how to identify what makes a story newsworthy, how to find the right contacts for your story, how to structure and write a compelling press release with a strong headline and opening paragraph, how to select and present newsworthy information and quotes effectively, how to handle negative information, and how to adapt your release for online and social media channels.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
12 November 2026 Thu Online Available £399 £50 £349 + VAT
18 February 2027 Thu Online Available £399 £20 £379 + VAT
22 April 2027 Thu Online Available £399 £399 + VAT
10 June 2027 Thu Online Available £399 £399 + VAT
5 August 2027 Thu Online Available £399 £399 + VAT
8 October 2027 Fri Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
12 November 2026 Thu Online Available £399 £50 £349 + VAT
18 February 2027 Thu Online Available £399 £20 £379 + VAT
22 April 2027 Thu Online Available £399 £399 + VAT
10 June 2027 Thu Online Available £399 £399 + VAT
5 August 2027 Thu Online Available £399 £399 + VAT
8 October 2027 Fri Online Available £399 £399 + VAT

Private & team training

Get a quote for Writing Press Releases

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

12 November 2026

Thu

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

18 February 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
£20
You pay
£379 + VAT

22 April 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

10 June 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

5 August 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

8 October 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

How the press works and why they need PR

The structure of modern media

PR vs advertising

What are the advantages of PR?

Examples of effective press releases

Understanding common media terminology

2

What is the press looking for?

What makes a press release newsworthy?

Which publications to target and when to target them

Paper press releases and digital press releases

3

Writing press releases

Following a standard press release outline

Getting the timing right

Writing a good lead paragraph

Writing the body of a press release

The recap

Structuring a press release to make information easily accessible

4

Content

Selecting newsworthy information

Writing attention-grabbing headlines

Presenting facts

Adding a human interest element

How to dilute negative information

Using photographs effectively

5

Understanding your target audience

Tailoring your press release to your audience

Ten tips to increase media coverage

The press release checklist

6

Building press contacts

The importance of one-to-one relationships

Useful resources

7

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Who is this course for?

For PR professionals, marketers, communications managers and anyone who needs to write press releases to generate media coverage. No prior PR experience required.

292 Reviews
9.8/10 Satisfaction
99.7% Recommend

I loved how creative the course was. It was incredibly useful knowledge which I will hopefully put into practise at work.

Grace – 18 September 2026

I thoroughly enjoyed todays session, it was in depth and informative with Rosie being able to adapt knowledge to be applicable to all parti…

Daija – 18 September 2026

Trainer was knowledgeable- and an engaging speaker. They did well in applying the content of the presentation to people's focuses.

Ray – 20 May 2026

Really engaging and interesting. Thank you!

Phoebe – 30 January 2026

Piers was a great tutor who created a friendly environment and had a wealth of knowledge to share.

Hannah – 3 December 2025

Very knowledgeable, friendly and planned a great, interesting and interactive session

Finlay – 13 October 2025

Rosie's training was of a very high standard and was at the perfect level for me. She tailored it to suit me as we went. The staff and faci…

Lily – 13 August 2025

I love the explanation of Rosie.The practicality was top notch

Aminah – 19 May 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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