12 November 2026
Thu
Write press releases that journalists want to publish on this practical one-day course.
Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.
Write press releases that journalists want to publish on this practical one-day course. Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.
Write press releases that get published on this practical one-day course.
You'll learn how the modern media works and what makes PR valuable, how to identify what makes a story newsworthy, how to find the right contacts for your story, how to structure and write a compelling press release with a strong headline and opening paragraph, how to select and present newsworthy information and quotes effectively, how to handle negative information, and how to adapt your release for online and social media channels.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 12 November 2026 | Thu | Online | Available | £399 | £50 | £349 + VAT | |
| 18 February 2027 | Thu | Online | Available | £399 | £20 | £379 + VAT | |
| 22 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 10 June 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 5 August 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 8 October 2027 | Fri | Online | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 12 November 2026 | Thu | Online | Available | £399 | £50 | £349 + VAT | |
| 18 February 2027 | Thu | Online | Available | £399 | £20 | £379 + VAT | |
| 22 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 10 June 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 5 August 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 8 October 2027 | Fri | Online | Available | £399 | £399 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Thu
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Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
The structure of modern media
PR vs advertising
What are the advantages of PR?
Examples of effective press releases
Understanding common media terminology
What makes a press release newsworthy?
Which publications to target and when to target them
Paper press releases and digital press releases
Following a standard press release outline
Getting the timing right
Writing a good lead paragraph
Writing the body of a press release
The recap
Structuring a press release to make information easily accessible
Selecting newsworthy information
Writing attention-grabbing headlines
Presenting facts
Adding a human interest element
How to dilute negative information
Using photographs effectively
Tailoring your press release to your audience
Ten tips to increase media coverage
The press release checklist
The importance of one-to-one relationships
Useful resources
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.
For PR professionals, marketers, communications managers and anyone who needs to write press releases to generate media coverage. No prior PR experience required.
I loved how creative the course was. It was incredibly useful knowledge which I will hopefully put into practise at work.
I thoroughly enjoyed todays session, it was in depth and informative with Rosie being able to adapt knowledge to be applicable to all parti…
Trainer was knowledgeable- and an engaging speaker. They did well in applying the content of the presentation to people's focuses.
Really engaging and interesting. Thank you!
Piers was a great tutor who created a friendly environment and had a wealth of knowledge to share.
Very knowledgeable, friendly and planned a great, interesting and interactive session
Rosie's training was of a very high standard and was at the perfect level for me. She tailored it to suit me as we went. The staff and faci…
I love the explanation of Rosie.The practicality was top notch
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