Training Courses

Writing for Live Events

One Day Course

Overview

Writing live is a new challenge for journalists and requires the ability to take proven journalism techniques and adapt them to an audience used to the delivery of information found on social media platforms.

This one day course looks at how to report on events that are often unstructured and chaotic and give help on how to find a story that will appeal to readers and how to give the story structure and order. You will also gain practical advice on how to keep the reader engaged and use the wider social network to add a human element to your reporting.

This course is designed for people who already have writing or journalistic experience. If you do not, you should attend our Introduction to Journalism or Introduction to Feature Writing or News Writing courses first. This course is designed for people who already have writing or journalistic experience. If you do not, you should attend our Introduction to Journalism or Introduction to Feature Writing or News Writing courses first.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT per day

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    •How writing for live events differs from other journalism
    •Examples of good live event writing

    Finding the story
    •Preparation before the event
    •Finding the angle or story at your event
    •Avoiding the boring and spurious
    •Making the lead specific and informative
    •Finding leads and avoiding non-leads

    Writing skills
    •Why chronology doesn’t work
    •Key information and its delivery
    •Brevity and how to embrace it
    •Helping the reader see context
    •Using Social Media resources, twitter etc
    •Using quotes
    •How to keep your report entertaining
    •Writing for readers who won’t or haven’t read the entire story

  • Different types of events
    •Covering meetings
    •Covering press conferences
    •Covering debates
    •Covering pubic events

    Inclusion of readers and collaborators
    •Getting readers involved in the story through social media
    •Getting the broadest range of views into the page
    •Linking to other material

    Practical exercises

    Questions and answer
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 14054 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed14054
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Easy to understand, approachable, knowledgable. Excellent course!"

"Really friendly, welcoming environment. Knowledgeable teacher. Good food"

"Matt was very approachable and friendly"

"A laid-back but high-standard training. "

"Everything! Great trainer, very approachable and friendly."

"Thanks James. Content was great balance of theory,practice and ideas. Well delivered. Enjoyable and informative"

"Really well paced, learnt lots and lots of different skills for a beginners course, James was clearly really well prepared and we managed to complete all exercises. Really practical. "

"General atmosphere of the building, trainer was helpful, not patronising at all, pace of the course was spot on for a beginner"

"Keeping everyone on the same page and making people feel ok to make mistakes"

"Really good tutor who was really patient and had great tutorials"

"Comfortable and friendly environment. Great tutor."

"very well organized, great tutor"

"Great knowledge and pace. Really helpful tips and made it relevant to me and my learning style and what I would use it for. Helped being a one-to-one as it suited my pace better."

"It was a really good day altogether. Thanks. "

"Examples were relevant and enjoyable. Piers was super friendly and helpful. Great resource docs. Liked how Piers offered follow up. "

"Very friendly, informative course content"

"Great relaxed environment excellent teacher and nice food and refreshments at an accessible and light location"

"* Making the day relevant to all attendees, despite us coming from different backgrounds/industries * Spotting errors/gaps in our interview skills * Helping us work out how to ask good questions! * Really enjoyable, insightful experience"

"Friendly staff"

"Simon explained everything very thoroughly and gave us access to a dummy account so that I could get used to the interface."

"Thoroughly enjoyed the whole day. Excellent course, very knowledge trainer in a great environment. Thank you!"

"General knowledge of PPC; also friendly staff."

"Very clear and helpful"

"The course was thorough, clear, concise and at a perfect pace. "

"Explaining a wide range of different shortcuts, effects and tools"

"Everything, it was excellent!"

"Practical explanations and examples, good pace"

"Very knowledgable and useful training tailored to our needs "

"Good practice examples"

"Friendly"