Training Courses

Writing Emailshots That Sell

  5 reviews

One Day Course

Classroom Based


Emailshots can produce amazing results. They can drive up traffic, generate phone calls, create enquiries, make sales or end up straight in the trash.

Writing emailshots is a very specific skill. This course will provide you with the skills to produce must-read emails that command attention - from the subject line to the call to action.

This course can also be booked on a private basis which allows you to work on your own emailshot during the course if you wish.

No previous experience is required.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • The benefits of emailshots: cost-effectiveness, volume, reach and links
    • Why some emailshots work and others do not
    • How people respond to emailshots, and how to second guess their reactions

    Defining your emailshot goals
    • Who are your target audience?
    • What do you want to achieve?
    • Defining your message
    • When to send your emailshot

    The Subject line
    • Why the subject line is so important
    • Dodging the spam filter: words and phrases to avoid
    • How to maximise the chances of a reader opening your email

    Writing impact grabbing headlines
    • The importance of a headline
    • How readers read emails
    • Why your headline must lead with key words and benefits
    • The differences between print and emailshot headlines
    • Using headline length and word order for maximum impact
  • Writing body copy that sells
    • Identifying your big idea
    • Planning what to include and what to leave out
    • Choosing the right structure
    • Using sentence and paragraph structures to make your e-shot compelling
    • Creating the right tone and voice
    • Deciding whether to make it personal or use the scattergun approach
    • Building your copy from the top down
    • Using bullet points and lists
    • Editing your emailshots

    Working with images
    • Choosing the right images for maximum impact
    • Faces: when to use the personalized approach
    • Keeping images relevant and avoiding irritating gimmicks

    Before you send
    • Proofreading your emailshot
    • Checking the basics: date, subscriptions and contact details
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20709 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20709
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Great facilities, friendly staff, good refreshments and effective training"

"The trainer was extremely approachable, friendly, and knowledgeable. Would highly recommend. "

"Lunch was delicious with a good range of food. Good amount of breaks and timings. I like the class being small as easier to ask questions and have more time focused individually to make sure you are doing anything ok. "