Training Courses

Writing Digital Newsletters

  19 reviews

One Day Course

Classroom Based


Digital newsletters (or e-zines) are a powerful, cost effective way to communicate with your customers and potential customers and promote your company and products.

This one-day course will teach you to write well written, well targeted digital newsletters which promote your brand and are valued by your readers.

The course uses a combination of practical exercises and theory to help you build a dynamic editorial strategy and teach you to write articles and features for your e-zine that will engage your customers and promote your company.

No previous experience of writing digital newsletters is required.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • Why produce a digital newsletter?
    • Becoming a publisher: the importance of a name, a brand and a strapline
    • Engaging blends: how a successful editorial strategy works

    Defining your digital newsletter
    • Who are your audience?
    • Who is going to read your digital newsletter?
    • What will you promise your readers?
    • How to create audience demand and expectations
    • Creating an digital newsletter that's a useful practical resource
    • Choosing the right tone and voice
    • Determining the length and frequency of your newsletters

    Before you start to write
    • Building your editorial strategy: choosing topics and regular features
    • Finding ideas for features
    • Using bite-sized content to create editorial value
    • Keeping the right balance between promotion, selling and useful editorial content
    • Essential housekeeping elements: date, contents, subscriptions and contacts
  • Writing features and copy
    • The ideal copy length for digital features
    • How to use the main feature to reflect the expertise of your brand
    • Writing different types of article: case studies, interviews, essential tips, and the classic how-to feature
    • Writing short copy: the value of the inverted pyramid
    • Using images to enhance feature content.

    Promoting your company or brand within your newsletter
    • Writing a company news story
    • Using new, relevant and engaging stories to reinforce your message
    • Finding the right angle to generate the greatest interest

    • Linking articles to your website
    • The pros and cons of referencing external sources.

    Before you send
    • Proofing digital newsletters
    • Choosing the email subject line
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20572 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20572
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Good comms and course instructions. "

"Very interactive session, trainer was very informative and spent a lot of timing dealing on our individual cases which was very beneficial! I would definitely recomment this training. "

"informal and comfortable training environment. Patsy was a great teacher (and very patient!)"

"Easy to understand, engaging"

"The delivery was great, Patsy made every scenario understandable and was patient with all questions!"

"The course was very specific and tailored to our needs - we will be able to use what we learnt in our working environment . Everything was very clear and the trainer was very approachable in terms of asking questions."

"Giving me the confidence to take on board the issues discussed throughout the day to enhance the newsletters I work on day in day out. Patsy proved the ideal tutor and was clear and concise with her delivery. She made all the issue covered very easy to understand and also showed a genuine interest in the work I do. This therefore made her suggestions and tuition really beneficial."

"Pretty much everything been several times now and my first port of call. Thanks"

"Great experience, thank you!"

"The course was well organised, well presented and a success for me."

"Everything. Helen was great tutor. "