Training Courses

Social Media Marketing

  154 reviews

One Day Course

Overview

Social media should be an integral part of the marketing strategy for every business. Establish your online digital presence to effectively grow your brand and audience engagement. Learn the step by step fundamentals of digital marketing and social media platforms to help maximise your communications and sales approach.

This one day course is essential for digital marketing professionals and those alike. It will teach you how to manage a successful business account for Facebook, Twitter and LinkedIn, along with how Instagram, Snapchat and Pinterest can be used to enhance your marketing strategy to grow business.

You need no previous digital marketing experience to attend this course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Social Media Principles
    • Understanding the market today
    • Reciprocity and sharing of information
    • Conversations through social media - creating a dialogue
    • Cultivating relationships through social media
    • Importance of honesty and integrity
    • Defining your social media marketing goals
    • Integrating social media into wider marketing goals
    • Determining overall objectives for social media

    Audiences for Social Media
    • Demographics and statistics for Twitter, Linkedin, Facebook, Instagram, Snapchat, Pinterest and YouTube
    • Which platforms are the right ones for your message?
    • Building your brand across different social media

    Social Media Marketing using Facebook
    • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
    • Running promotions that comply with Facebook guidelines
    • Promoting your events on Facebook
    • How to increase engagement, lead generation and sales through Facebook
    • Examples of Facebook posts that work

    Social Media Marketing using Twitter
    • Increasing awareness and visibility of your brand
    • Building a strategic network of influencers
    • Best practice for promoting your offers and increasing sales of your products and services

    Questions and Answers
  • Social Media Marketing using LinkedIn
    • How can companies use LinkedIn to market themselves
    • Using Groups to build your online visibility
    • Developing your company profile on LinkedIn


    Social Media Marketing using Instagram
    • How can companies use Instagram to market themselves
    • Paid activity on Instagram


    Social Media Marketing using Snapchat and Pinterest

    Social Listening
    • The importance of customer feedback
    • How to monitor your feedback - good and bad

    Monitoring your Social Media Presence
    • Basic analytics techniques and tools
    • Interpreting the results

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 13140 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed13140
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Supporting materials and website suggestions very relevant and useful"



"I liked the depth in how things were explained and covered on each topic. "



"Creating a relaxed environment to work in "



"Good group numbers, nice environment, friendly trainer :)"



"Great training environment/friendly trainer"



"Great mix of practical and demonstration, very thorough in terms of looking through each platform, very interactive and felt at ease with the trainer, nice to eat lunch with her too!"



"Good number of people in the group. Nice location."



"very friendly and comfortable environment. trainer very helpful & knowledgeable nice small group "



"Good training environment. "



"great environment, lovely food and drinks and really friendly and approachable trainer and staff in general"



"Great facilities, and friendly environment - knowledgeable trainers"



"great people"



"Amazing trainer with great knowledge. Centre and staff were lovely too! "



"good throughout"



"Lunch! The course also provided lots of time to chat to the trainer about individual questions, and the trainer provided good feedback on each person's social media channels. "



"Everything. Best food. Everybody's smiling. I will try other courses too."



"Very friendly"



"Expertise was very obvious, lot's of great info!"



"Engaging tutor, she was very knowledgeable and made the course content interesting. "



"Great overall knowledge "



"The trainer considered her audience and tried to tailor content to everyone "



"the whole day has been very good."



"Making us feel welcome and providing a clean and modern space to work in. The refreshments were great too! "



"Very knowledgable and inspiring - I'm now actually looking forward to social media. Really good recommendations of programmes to use for future content. "



"good course and tutor"



"This is a really informative course, Jessica was a great trainer and really insightful and now I know what to do, and what not to do with my social media posts and how to create good content. Plus the lunch is great."



"Very informative. "



"Natalie was really engaging and there was structure to the training but she also expanded on some points and went on some interesting tangents about the industry. She really got me thinking about lots of areas where we could use social media. "



"Generally a very welcoming and comfortable environment. Nice space with good refreshments and frequent breaks (to keep your attention / not spend too long looking at a screen!)"



"Great course content. Trainer was knowledgeable and on hand to answer questions. We had time to go over each individual's needs - good, small group size. Lunch was great! All staff were very attentive and friendly"



"Relaxing and productive learning environment"



"Computer set up and general facilities are fantastic. Very cool atmosphere and puts you at ease when learning subject matter"



"Creating a welcoming, non-corporatey environment that still enables you to learn and makes you want to do better. "



"making the training feel enjoyable, many thanks"



"Great food and office - very welcoming. The class size was great because it meant there was a lot of personalised focus. "