Training Courses

Social Media Marketing

  218 reviews

One Day Course

Overview

Social media should be an integral part of the marketing strategy for every business. Establish your online digital presence to effectively grow your brand and audience engagement. Learn the step by step fundamentals of digital marketing and social media platforms to help maximise your communications and sales approach.

This one day course is essential for digital marketing professionals and those alike. It will teach you how to manage a successful business account for Facebook, Twitter and LinkedIn, along with how Instagram, Snapchat and Pinterest can be used to enhance your marketing strategy to grow business.

You need no previous digital marketing experience to attend this course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Social Media Principles
    • Understanding the market today
    • Reciprocity and sharing of information
    • Conversations through social media - creating a dialogue
    • Cultivating relationships through social media
    • Importance of honesty and integrity
    • Defining your social media marketing goals
    • Integrating social media into wider marketing goals
    • Determining overall objectives for social media

    Audiences for Social Media
    • Demographics and statistics for Twitter, Linkedin, Facebook, Instagram, Snapchat, Pinterest and YouTube
    • Which platforms are the right ones for your message?
    • Building your brand across different social media

    Social Media Marketing using Facebook
    • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
    • Running promotions that comply with Facebook guidelines
    • Promoting your events on Facebook
    • How to increase engagement, lead generation and sales through Facebook
    • Examples of Facebook posts that work

    Social Media Marketing using Twitter
    • Increasing awareness and visibility of your brand
    • Building a strategic network of influencers
    • Best practice for promoting your offers and increasing sales of your products and services

    Questions and Answers
  • Social Media Marketing using LinkedIn
    • How can companies use LinkedIn to market themselves
    • Using Groups to build your online visibility
    • Developing your company profile on LinkedIn


    Social Media Marketing using Instagram
    • How can companies use Instagram to market themselves
    • Paid activity on Instagram


    Social Media Marketing using Snapchat and Pinterest

    Social Listening
    • The importance of customer feedback
    • How to monitor your feedback - good and bad

    Monitoring your Social Media Presence
    • Basic analytics techniques and tools
    • Interpreting the results

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 15846 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed15846
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Training very clear and helpful. Alice was great."



"Really informative and engaging!"



"The course was excellent! Very informative and relevant. The trainer was extremely knowledgeable and engaging! The course was very interactive with great atmosphere. Small group who were all at the same level and interested in same stuff, hence engaging in brain storming and discussions. Could not have done it any better!"



"really relaxed (in a good way) approach to a very informative training session"



"Being able to look at our personal pages and get what we really wanted from the course. In depth information on the subject"



"Providing us with everything even a notepad and pen. Refreshments and lunch were delicious. Trainer was absolutely lovely :-)"



"Good overview of all social media, lots of tips about how to improve content and increase brand awareness. Thought provoking, went away with lots of ideas to try. Great trainer and facilities, would definitely come back for further training."



"Really good look into each social media platform - will be taking away clear direction about what should be posted on each platform. Can't wait to start posting!"



"getting all points across, answering questions clearly and giving suggestions to help. "



"really nice learning environment, felt like a proper package and not just the bare minimum, would recommend to my collegues"



"Course was very informative and rewarding"



"Covering all necessary topics with precision and detail."



"Great trainer with lots of good tips/ knowledge !"



"Alice was really knowledgeable and had so many great tips and advice. I have left the training excited to put this advice into action to get more out of all social media platforms for my organisation! "



"I enjoyed every aspect and will definitely recommend."



"Training and catering were excellent"



"Friendly, knowledgeable and approachable trainer. Created a great environment for the class where we all felt comfortable to ask questions, complete exercises and info was given at good pace. Lots of ideas cultivated on the course that I can take back to my job and strategies I can implement immediately. Would highly recommend. "



"Alice is very knowledgeable and explained things very well. Having a smaller group and being able to talk through our own specific companies was so helpful and really helped the information to go in. Great day which has not felt like a full day at all. "



"super cool place!!! i will def return , and it was a super small group so u can ask loads of questions."



"engaging, informative course"



"Covering every aspect of Social Media Marketing, didn't feel like I had to ask any questions. I feel like I have come away with lots of knowledge and I know how I want to move forward with my Social Media strategy. Trainer was so friendly and made me feel comfortable, and facilities were good."



"Trainer knowledge was good and really detailed"



"Really informative and I have learnt so much!"



"I thought that Alice has fantastic knowledge and was very patient! I really enjoyed the course."



"Trainer was very friendly, knowledgeable and approachable. Facilities were good and materials were straightforward to follow."



"Everything - seriously- I thoroughly enjoyed it and Alice was absolutely lovely. thank you"



"Good examples and really engaging! Great trainer would 100% attend again!!!"



"Excellent examples, giving tips specific to each clients' needs. "



"Fantastic and informative session, really enjoyed it and have come away with lots of ideas!"



"Lots of great ideas to take back and try. Good suggestions and reassuring that lots of what we are doing is fine - dont worry about it! Good to hear from other people about their challenges. Thanks"



"Alice was absolutely fab, gave such an insight and opened my mind to the world of social media! Very enthusiastic and friendly. The presentation was very good and informative and easy to read. I was not clock watching and the day went very quick. Will defo be recommending. Thank you so much. "



"Lots of clear information presented really well. I found it really helpful when we were shown examples of different aspects via the social media sites rather than just talking about it. Thank you very much its been really helpful. Social media guru in the making!! :)"



"Engagement and answering questions, personal focus on each brand/ company in the room "



"friendliness and answers questions"



"Very friendly staff and trainers, fantastic location and services. Brilliant course and came away with loads of notes and ideas. Thank you."