Back
Responsive image

SEO Intro | Training Course

Learn to improve how your website ranks with major search engines such as Google.
Get taught practical, proven tips and techniques from SEO experts.

MARKETING SPECIALISTS | SEO TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

SEO Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Setting your SEO goals
  • Measuring website performance
  • Optimising page structure and landing pages
  • Effective keyword research for SEO
  • Creating a linking strategy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 333 reviews

Introduction

• What is SEO

• How do you rate your website SEO?

• How SEO has changed


Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM


Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?

Keywords

• What is a keyword

• Creating keyword groups

• Long tail keywords

• Keyword tools

• Creating a keyword cloud


Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links


Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters


Questions and answers

You Might Like These Too

SEO Adv          

from £249 + VAT

1 day course
Learn advanced SEO techniques to make your website as Google-friendly as possible.

Analyse your own website to identify improvements that will increase organic traffic.

  • Analysing your website performance
    Optimising site health for SEO
    Site performance and standards compliance
    Implementing local SEO strategies
    Implementing effective link building strategies

Copywriting For SEO

from £249 + VAT

1 day course
Optimise your copy for search engines without compromising readability.

Learn valuable techniques to ensure your content is easy to find online.

  • The SEO copywriting process
    Importance of keyword research
    The anatomy of SEO copy
    Seamlessly incorporate keywords
    Essential SEO do's and don'ts

Content Marketing

from £249 + VAT

1 day course
Create engaging content that attracts and interests your target audience.

Learn how to maximise reach, retain your audience and improve engagement.

  • Content marketing essentials
    Identifying your target audience
    Creating a comprehensive content strategy
    Leveraging emotions to drive behaviours
    The power of storytelling


"Lovely course and fabulous trainer!"
TB Cardew
3rd April - SEO : Introduction

Latest Reviews
SEO : Introduction
"Michael did a really good job of making the course informative whilst entertaining. I am coming away with all questions answered."
Caravan Tech
  • 28th February
SEO : Introduction
"Good refreshments, Very knowledgeable and interesting course"
Caravan Tech Services
  • 28th February
SEO : Introduction
"Giving a good overview of SEO and tips and tricks we can easily take back with us and improve."
Bill's Restaurants
  • 28th February